In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

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I am proud to present my book “EdX E-Learning Course Development” to American University in the Emirates (AUE) faculty, staff, and students on Monday, January 30, 2017 from 4:40 to 5:00 pm in the AUE Library. During this presentation I will:

  1. Introduce MOOCs and edX.
  2. Share info about the book.
  3. Describe my experience.

I also invite questions from those in attendance. And, as a bonus for the technologically inclined, I plan to share the presentation in real time using Facebook Live — so be sure to check out the stream!

  • Who: Matthew A. Gilbert, MBA
  • What: Presenting “EdX E-Learning Course Development”
  • Where: AUE Library
  • When: Monday, January 30, 2017 @ 4:40 to 5:00 PM
  • Why: Learn About EdX and MOOCs

Indicate your interest in attending this event on my Facebook page now!

One year ago I started a new chapter in my life.

edx-book-nader-cutout-250Technically I published eight of them in my very first book “edX E-Learning Course Development,” a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform.

It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading the book will teach you:

  • How to navigate edX, sign up for Studio, and create your own edX course.
  • How to use video production best practices and convert your classroom lectures to instructional videos.
  • How to create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • How to publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • How to establish your edX course settings, view and modify course content, and import and export your course.
  • How to market your course to increase enrollment and create an enjoyable educational experience for your students.

I was invited to write edX E-Learning Course Development by an acquisition editor at Packt Publishing, who contacted me through my LinkedIn profile.

My experience developing and teaching online courses with learning management systems including Blackboard, Canvas, eCollege, Moodle, and Sakai was a factor. I was also creating training courses and overseeing the implementation of Open edX — the open source version of edX — as a training platform for a software company in Santa Barbara, California. That influenced Packt’s decision to offer me the book as well.

My writing process involved first outlining the entire book and then working with a content  development editor along with very appreciated volunteer reviewers to write two to five drafts of each chapter; then I worked with a technical editor for to finalize the proofs.

BGFYtdWqjg4While filled with challenges, writing the book was rewarding because the process gave me a reason to research edX and more fully understand how it works technically and operationally.

As an educator and lifelong learner, it fills me with pride knowing edX E-Learning Course Development helps people better educate others.

Writing the book also gave me the confidence that I could finish a book – a 300 page technical manual nonetheless!

You can learn more about and purchase the book on Amazon or on the Packt Publishing website.