raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit:

Why did the identical twins cross the road? To tell NSFW jokes at the Improv!

smash_brothers_cory_n_chadIdentical twins Cory and Chad Baumgartner — “The Smash Brothers” — have a unique approach to the business of comedy they’ve used to fuel their careers as comedians. They operate their act under the perfectly named company: Identical Entertainment. Born and raised east of Los Angeles, the brothers had a challenging yet character building childhood:  they attended more than 14 schools! To help make friends they embraced the role of class clowns. It worked!

Those experiences drew them close to each other, strengthening already genetically close ties. They now consider themselves each others best friends. Interestingly, even though they look alike, Cory and Chad are very different: Cory is the “Good Twin” with a laid back style and calm demeanor (he  doesn’t drink or party). Chad is the “Evil Twin,”a bad boy type, who, with his wild party stories, always keeps Cory on his toes.

Their lives are intertwined at almost every level:  they have switched college classes, broken up with each others girlfriends, showed up to work for each other, and even used each others drivers licenses (allegedly). You really never know what to expect with these two: although they are identical twins, their act is one of a kind!

I first encountered the brothers after I praised the Hollywood Improv on how effectively they leveraged their Facebook page. I added that, whenever I teach public speaking courses, I always discuss the impressive public speaking skills of successful comedians. Shortly thereafter I received a message from Cory and Chad offering to come speak to a class of mine.

Comedians Cory and Chad with Matthew Gilbert at National UniversityA public speaking class I teach at National University — COM103, Public Speaking — was a perfect fit. On Saturday, June 4, 2011, they spent nearly 2 hours (with their colleague Mark Gonzalez).  They enthusiastically shared their experiences as comedians with my students. Cory and Chad also provided my students with inspiring and insightful ideas about pursuing their passions. It was a sincere and soft-spoken experience (especially considering how energetic their stage act is).

On Friday, March 30, 2012 everything came full circle: I attended their show at the Hollywood Improv. This was my first time attending their show; it was as wild and whimsical as I imagined! After the show, they spent time with me, sharing insights into their entrepreneurial experiences and efforts as independent comedians. They discussed how, in addition to social media, they continue to use traditional marketing tools (something I stress in my classes). They also mentioned that the marketing tricks they use can translate to any small businesses or entrepreneurial effort.

You can watch the interview in the video below. Note: This video contains some mild profanity (Cory and Chad speak from their hearts). As a result, you might want to avoid watching this at work or in mixed company (or wear headphones). But, I assure you, the insights Cory and Chad share are invaluable.

Here are the top 10 tips from the interview:

1. Accept the Benefits of Bombing: accept that bombing on stage is a good thing; it will light the fire under you to do better next time and improve your act.

2. Be Patient, but Persistent: Comedy is a tough business; it takes years to “get paid” and finally realize results from your efforts.

3. Dedicate Yourself to Your Dream: work for the recognition of your writing and the reward of making your audience laugh; you’re going to hear “no” a lot so anchor yourself to your idea and let that motivate you through the tough times.

4. Embrace Word of Mouth Marketing: Cory and Chad worked every audience after each show, handing out flyers and building relationships with their audience.

5. Invest in Marketing Yourself: the brothers paid people to place 5,000 flyers on cars at concerts or other events. Their expectation was a modest 5 people from each effort; they were willing to invest the money on the exponential potential of getting their name out their and leveraging their brand awareness.

6. Make Your Money on the Road: Building your brand in comedy is not something you can do casually or comfortably; you need to hit the road and tour comedy clubs across the country — around the world if possible too!

7. Maximize Every Moment: the brothers got their break while joking in line at a Starbucks; a club promoter was also in line and thought they were funny. Cory and Chad said they were stand-up comedians and he gave them 5 minutes on stage at the Improv that night!

8. Promote Yourself and Believe in Your Potential: don’t expect a comedy club to promote you; take responsibility for your own marketing and put your heart into it.

9. Put the Effort in You Want to See Returned: show business is just that — a business; to build an empire you need to keep building your brand, work hard, and keep improving your comedic craft.

10. Use Every Promotional Option Available: Cory and Chad have used Craigslist, e-mail blasts, Facebook, MySpace, radio commercials, Twitter, and even 5″ x 7″ promotional cards they hand out after shows.

Smash it!

Happy New Year!

The end of 2011 marks the completion of the earth’s most recent 365-day journey around the sun and the start of a new 366-day journey on the same orbit (2012 is a leap year).

The past year provided an ample inventory of inspiration against which we can gauge our own lives. One unique barometer by which we can measure what mattered in our lives is Google’s Zeitgeist. What is a zeitgeist? According to dictionary.com, a zeitgeist is “the spirit of the time; general trend of thought or feeling characteristic of a particular period of time.”

As further explained by Google’s website, “Zeitgeist sorted billions of Google searches to capture the year’s 10 fastest-rising global queries and the rest of the spirit of 2011.” One unique representation of this data is the video below which allows you to re-live the top events and moments from 2011:

What was most memorable about 2011 for you?