I was asked to give an impromptu speech to new College of Business Administration (COBA) students at the American University in the Emirates (AUE) during an orientation session on September 26, 2017. This video was captured by a colleague in attendance. The text of what I said follows:
“By the end of your four years or three years or five years, whatever it is, you are a changed person for the better and part of that change comes through your participation and engagement in the whole academic experience — beyond just the grades, beyond just your one area. So, I guess my suggestion is to open yourself up to many different opportunities, meet different people, participate in activites, do your best in your class, participate in your class, and make the most of your time in your moment here. I often joke with my students that I was in a hurry to graduate; in fact I graduated early from my undergraduate school. And then, the minute I graduated, I said “why did I do that?” Make the most of your time here; it’s a special time, it’s kind of a magical time, even though you’re going to have stress and moments of anxiety and pressure. But, overall, your college experience is a very unique and positive time for you.”
In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).
Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:
- Explores the origins of the EAFL.
- Looks ahead to the future of the league and American football in UAE.
- Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.
Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:
- International Sport Business Strategy.
- Sport Marketing.
- Sport Economics and Finance.
- International Sport Law.
- Sport Media and Communication.
- Sport Tourism.
- Sport Development.
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.
Expat marks the spot?
Three years ago today — September 8, 2014 — I first set foot in Dubai and took the first of many steps that have led me to my new life as an expat. Although emotionally anchored to my two amazing sons in Los Angeles, Jacob and Max, Dubai has revealed to me new friendships and opportunities I could have never realized in the United States.
Included among these opportunities is the very real possibility that I can finally earn a PhD, thanks to the American University in the Emirates (AUE). On a more personal level, my time in Dubai has opened my heart to new love, which has in turn filled me with hope and faith, two things with which I have long struggled.
I am thankful for Jumeira University, which first opened the door to this incredible experience, AUE for providing me with the next step, and for everyone who played a part in my process of self discovery and development. I am also filled with pride for my sons’ accomplishments and appreciation their increasing ability to understand why it was necessary for me to go overseas; despite being far from them physically, they are always close to my heart.
Most notably I am grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and ruler of Dubai, for making Dubai a place where even the wildest dreams can come true.