This phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.
Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:
- Explores the origins of the EAFL.
- Looks ahead to the future of the league and American football in UAE.
- Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.
On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.
This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.
You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.
Professor, Brand Yourself!
On March 16 from 2:30 to 3:00 pm at the at GESS Dubai I delivered my “Professor, Brand Yourself!” workshop. GESS (Global Educational Supplies & Solutions) Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.
“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it also appeals to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.
Watch a recording of my workshop below via YouTube (it was originally streamed live to my Facebook page):
The workshop was designed to help individuals understand what personal branding is and what it is not, why personal branding is important personally and professionally, and how to create your personal brand. Attendees don’t need prior personal branding experience to participate in the workshop, which is organized into the following three sections:
1. What is a Personal Brand?
2. Why Do I Need a Personal Brand?
3. How Do I Create a Personal Brand?
At the conclusion of the workshop attendees should understand how to:
1. Define personal branding and its relevance.
2. Identify the most effective social platforms.
3. Develop and promote your personal brand.
The presentation slides I used are shared below via Slideshare:
“Walking with a friend in the dark is better than walking alone in the light.” — Helen Keller
Here’s my video wrap-up of Raj Kotecha‘s successful “My Friends Your Friends” networking event on March 1st at Dusty’s Dubai. “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends. Attendees are invited by the hosts (of which I was one), who will ensure you have a great time and get the most value from attending.
Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody and make memorable connections.
More than 200 interesting, intriguing, and intelligent individuals shared great conversations, started new relationships, and enjoyed an environment where luck felt at home. I was honored to be one of the 14 hosts and am already looking forward to the next event!
Here’s my video recap of the event (originally posted on my Facebook page):
According to a quote attributed to Confucius, “Choose a job you love, and you will never have to work a day in your life.”
Given that my personal motto is “learn continuously, live generatively,” teaching and training are a fitting profession for me: I learn something every day about myself, the people in my life, the world in which I live, and the subjects in which I am interested.
Learning isn’t always easy, but it is always rewarding intrinsically. It is for that reason that, when asked why teaching is my tenure, I explain, “I embrace education as my profession because it empowers me to help shape the lives of others, while giving my own life greater meaning.”
Occasionally, however, teaching is extrinsically rewarding as well: On Thursday, February 23, 2017 it was announced that I had won the “College of Business Administration (COBA) Program Development Award” for the 2015 to 2016 school year at the American University in the Emirates (AUE).
Notably, I was personally selected to receive this award by Professor Muthanna G. Abdul Razzaq, President and CEO of the American University in the Emirates (AUE).
Reasons for my having been chosen for this honor include:
- Contributing my editing, writing, and organizational abilities to COBA’s accreditation efforts with the Association to Advance Collegiate Schools of Business (AACSB).
- Designing “INV 300, Innovation and Entrepreneurship,” a new compulsory undergraduate course in compliance with Ministry of Higher Education and Scientific Research (MOHESR) requirements.
- Developing the syllabus for a proposed new Mobile Marketing course for our MBA program.
- Editing a 300 page report for the reaccreditation of College of the Business Administration (COBA) with the United Arab Emirates (UAE) Commission for Academic Accreditation (CAA).
- Enhancing my classes with interactive exercises, class discussions, and worksheets that challenge students to actively engage the course curriculum.
- Launching two university level guest speaker series, “The Business of Marketing” and “Management Matters,” — and inviting other speakers to my COBA classes.
- Managing large undergraduate classes of up to 49 students efficiently and effectively.
- Reviewing and revising syllabi for undergraduate management and marketing courses every semester to ensure they present the most current and useful information.
- Suggesting improvements to COBA policies and procedures, along with overall enhancements to the student experience.
I am thankful to have received such an honor and am grateful for the opportunity to have made the above contributions to AUE, COBA, and, most of all, my students.
Are you a connector — or looking to connect?
In his 2000 book “The Tipping Point: How Little Things Can Make a Big Difference,” author Malcolm Gladwell argues that ideas, products, messages, and behaviors “spread just like viruses do.”
He then explains how “word-of-mouth epidemics” and trends are triggered through “The Law of the Few” by three pivotal personality types:
- Connectors: people who know large numbers of people across a wide array of social cicles who enjoy making introductions between individuals in those different circles; a connector is the social equivalent of a computer network hub.
- Mavens: a subject matter expert expert who connects us with new information; they gather knowledge and understand how to share it. Gladwell explains that mavens are the people who start “word-of-mouth epidemics” because of their knowledge, social skills, and ability to communicate.
- Salespeople: charismatic persuaders with powerful negotiation skills responsible for advertisements and marketing through which they strive to convince others of “needs” (which may or may not exist). They are masters of “The Stickiness Factor,” and know how to make ideas and products simpler and more attractive. Notably, Salesmen are often paid for their skill, while Mavens use their skills for the simple pleasure of sharing knowledge and and helping others
On Wednesday, March 1 from 6 to 9 pm at Dusty’s in Dubai you can discover if you are a Connector, Maven, or Salesperson at “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends.
Attendees are invited by the hosts
(of which I am one), who will ensure you have a great time and get the most value from attending. Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody at My Friends Your Friends and make memorable connections. They include:
- Anika Morjaria: online personality Literally Anika; content creator, brand ambassador and model.
- Arthy Baheerathan: founder of Arthyreally and Patches & Flash; photographer and digital content creator.
- Harshana De Silva: founder of Alliance Events, Dubai’s best kept secret for corporate events.
- Hunter Lee Soik: head of global community at Dubai Future Foundation; tech entrepreneur and futurist.
- Kanchan Kulkarni: founder and fashion designer at Kara, a home grown label making noise on catwalks globally.
- Lobito Brigante: DJ; organiser and curator of cultural events; party rocker and turntablist.
- Matthew A Gilbert: instructor at The American University In The Emirates; tech and marketing expert.
- Omar ‘Ot’ Tom: co-founder and co-host of The Dukkan Show; established Dubai’s number one podcast; MC and strategic planner.
- Raj Kotecha: founder of Creative Content Agency and My Friends Your Friends; co-founder of Vaynerworld; DJ.
- Richard Boullemier: news presenter at Arabian Radio Network; head of business development at First and Ten Productions.
- Ritesh Tilani: founder of Joi; active member Of Dubai’s entrepreneur and investor community.
- Saana Azzam: founder and CEO of Mena Speakers, responsible for bringing incredible speakers to Dubai.
- Shyam Savani: brand manager in lifestyle, fashion, and travel; Trendsetter of The Year, 2015
- Sonal Kotecha: interior designer at Pallavi Dean Interiors; Young Interior Designer of The Year, 2015.
Indicate your interest in attending this event by registering now!
I am proud to present my book “EdX E-Learning Course Development” to American University in the Emirates (AUE) faculty, staff, and students on Monday, January 30, 2017 from 4:40 to 5:00 pm in the AUE Library. During this presentation I will:
- Introduce MOOCs and edX.
- Share info about the book.
- Describe my experience.
I also invite questions from those in attendance. And, as a bonus for the technologically inclined, I plan to share the presentation in real time using Facebook Live — so be sure to check out the stream!
- Who: Matthew A. Gilbert, MBA
- What: Presenting “EdX E-Learning Course Development”
- Where: AUE Library
- When: Monday, January 30, 2017 @ 4:40 to 5:00 PM
- Why: Learn About EdX and MOOCs
Indicate your interest in attending this event on my Facebook page now!
It is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.
What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”
“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.
It is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.
We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.
During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.
An outline of the workshop includes the following points:
- What is (and what is not) personal branding?
- Why is personal branding important for me?
- What social platforms are best for branding?
- Who am I and how should my brand reflect it?
- Activity: Personal Branding Brainstorming.
After the workshop you should know how to:
- Define personal branding and its relevance.
- Identify the most effective social platforms.
- Develop and promote your personal brand.
This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:
Looking forward to seeing you there!
Indicate your interest in attending this event on my Facebook page now!
“Dammit Jim, I’m an instructor, not an extra!“
Last month I blogged about my experience as an extra on Star Trek Beyond here in Dubai. At the time I did not think I had made the cut into the movie. However, the other day at a Dmitry Masleev piano concert I ran into Koenraad Gys, a friend who was also an extra; he said saw me while watching a DVD of the movie.
I planned to get and watch the DVD, but tonight, just as I logged into YouTube for my MGT 100, Principles of Management class at American University in the Emirates (AUE), I saw a suggested clip titled “Star Trek Beyond: Starbase Yorktown Introduction Sequence.”
I watched it and, sure enough, at 1:31 to 1:32, spotted myself in my dark blue costume on the left hand side of the frame! You can somewhat see my extra two arms near my thighs, but you can very clearly see my face.
I took three screen shots from the YouTube clip and enhanced them as best as I could, circling myself in red. You can see my friend Alissar Nasrallah to my right wearing a yellow jacket and my other friend Shah Qhan in the middle of the shot facing the other way with his hand on another extra’s back; I met both on the set.
Live long and… extra!
Thursday, November 3, 2016 was a day of celebration and pride as expats and citizens of the United Arab Emirates alike celebrated Flag Day.
This day commemorates the anniversary of President His Highness Shaikh Khalifa bin Zayed Al Nahyan‘s assumption of office as the leader of the country on November 3, 2004.
Celebrations were held throughout the seven Emirates of the UAE, including the flag raising ceremony below where Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, was joined by 20,000 students from more than 120 nationalities.
The UAE flag is full of meaning and pride; it is a symbol of the rich heritage and bright future of the United Arab Emirates. You can learn more about the specifics of the flag and what each element means in the article “What does the UAE flag mean?” Thinking about the flag more philosophically, the Protocol Department of Dubai shares the following:
The Flag is considered a symbol of nationalism, independence and sovereignty in all places and at all times. It is closely connected to the national anthem, with both commanding the full respect of all citizens regardless of social status, education and financial standing. The flag represents all, without exception.
The UAE flag signifies peace, security, and happiness as seen in all national, religious, official and public events related to the political, economic, social and sports fields – whether held in the UAE or abroad.
The UAE flag reflects the ambitions and hopes of citizens and expatriates living in the land, particularly students who greet the flag daily in respect of the state’s role in creating generations of achievers and creatives.
Looking back on my two years here in Dubai, I am grateful for the many opportunities living in the United Arab Emirates has provided me. This has been an experience unlike any other and I could never fully express my gratitude for this experience. I am thankful for the exceptional vision of UAE’s leaders and proud to celebrate this wonderful country and its noble flag today!