I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

Catfish fools? Since April 1st is widely celebrated as April Fool’s Day I wanted to share a post that, while not a prank, is a bit out of the ordinary: it’s a case of catfishing and catfighting. So, get your rod and reel ready and prepare to pull in a catfish!

On social media it can be hard to tell who is real… and who has reeled you in. As an example I present the following case of suspected catfishing and catfighting. Can you help solve the mystery?

Image via Flickr; Courtesy of Brent Moore

Two people — let’s call them Mark and Nate — met on Twitter and subsequently became Facebook friends. Nate is a writer known for experimenting with social media as a channel for creative fiction. Keep that in mind for now. They met thereafter in person. They had some mutual business together and discussed a potential partnership.

Nate also had friend — Molly — who became friendly with Mark through Nate’s Facebook page. Mark and Molly soon became Facebook friends.

Mark and Molly developed a strong friendship, but never physically met. However, Mark wondered — and still wonders — if he was being catfished by Molly (with Nate possibly having been Molly). Details include:

  • Absence of Authentication: Molly allegedly worked overseas as a lawyer for the United Nations. However, here was no record of her being a member of the bar in the state from which she claimed to be. There was also no information about her anywhere in association with the United Nations.
  • A Shallow Digital Footprint: Molly has NO digital footprint beyond her Facebook account — despite presumably working in a position of some prominence. Countless Google searches for her name yield no results. Who has no search results on Google?
  • Missed Meeting Opportunities: Molly claimed to have flown back to her home state in the United States, but never contacted Mark during an extended layover while in the city where he lived. She told him of her travels after she had presumably arrived back home.
  • Mysterious Medical Maladies: Molly would occasionally disappear for stretches of time. Usually when she resurfaced, she had some amazing story about almost dying or having some other medical malady. Again, no proof of any kind, just creative storytelling.
  • Odd Area Code: Molly called Mark from an area code in New Jersey — not a number remotely related to her stated overseas location or her home state. Molly explained this as due to her using a prepaid calling card. They did speak on the phone a few times, and her voice was female, but there is no guarantee she was who she claimed to be.
  • Unable to Video Chat: Molly was never available to Skype; there were always technical limitations or issues. She shared some pictures, but they were clearly dated by at least five years; maybe more.

Consider the concerns above in relation to the points in the video below:

Mark and Molly eventually had a falling out and defriended each other on Facebook. Nate later defriended Mark in solidarity with Molly, but never directly discussed the situation with Mark.

A year or so later Mark and Nate reconciled and reconnected on Facebook. A short time later Mark and Molly posted replies right after each other in one of Nate’s Facebook threads, randomly “bumping into each other” in the process.

Wanting to resolve the past issue, Mark messaged Molly with a conciliatory message. Molly replied positively and they agreed to put the past behind them. Mark and Molly were once again Facebook friends.

Mark and Molly began to message each other, catching up in the process. However, Molly had stories about what she had been up to. They all seemed overly dramatic — or at least lacking in some logic and details. Mark overlooked this in an effort to be optimistic.

Strangely, upon realizing Mark and Molly were again connected on Facebook, Nate became incensed and messaged Mark with a very confrontational direct message. The edited exchange follows:

Nate: “Leave Molly alone. You bugged Molly once before. That betrays my trust, and uses my friends for your aims.”

Mark: “I bugged Molly once before? Please, Nate; Molly is an adult who can make their own decisions. Why do you feel it is your place to intervene if you don’t know or understand the specifics of our previous interactions?”

Nate: “Buzz off, predator.”

Nate then blocked Mark on Facebook; Mark disconnected from Nate on Twitter and LinkedIn. Mark defriended Molly on Facebook as well.

Consider the case above and share your answers the questions below:

  1. Was Mark being catfished by Molly — and was Nate possibly involved?
  2. Should Mark have asked Nate for permission to re-friend Molly?
  3. Was Nate justified in his communication to Mark?

Social media has revolutionized the way we live, but how can we leverage it for learning?

GESS_2015_1I had an opportunity to explore this during a presentation I delivered on Tuesday, February 24, 2015 at the 2105 GESS Global Education Forum in Dubai, United Arab Emirates. Sharing seven strategies for curating and creating curriculum I promoted best practices and case studies you can use to prepare your pedagogy, socially.

There is both uncertainty and opportunity with regard to using social media to power your pedagogy. Consider that, in 2013, 59.2% of nearly 8,000 higher education participants in a Babson Survey Research Group and Pearson survey agreed “the interactive nature of online and mobile technologies can create better learning environments.”

Additionally, 41% currently use social media in their classrooms. However, 56% of that same population are concerned that online and mobile technologies are “more distracting than helpful to students.”

As an educator you have an array of options from which to choose: blogs, Facebook, Google, Instagram, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, and more. Each of these interactive options can enhance engagement and increase interaction in your classes. But having a tool and knowing how to use it are different experiences altogether.

The content of my presentation includes:

  • Why use social media to curate and create curriculum?
  • How do the seven social media strategies work?
  • Strategy 1: Collect, Curate, and Share Knowledge.
  • Strategy 2: Engage with Virtual Communities of Practice.
  • Strategy 3: Identify, Archive, and Share Information.
  • Strategy 4: Follow Blogs, Microblogs, and Aggregators.
  • Strategy 5: Listen to, Create, and Share Audio.
  • Strategy 6: View, Create, and Share Photos.
  • Strategy 7: Watch, Create, and Share Videos.
  • What are social media best practices?
  • Presentation summary

You can watch a video of my presentation via YouTube or embedded below:

I also invite you to view the presentation that goes with this video below or via SlideShare:

“I don’t Twitter, I don’t MyFace, I don’t YearBook.” — Bill Belichick, Coach of the New England Patriots

twitter-logo-125There are two kinds of people in this world: people who love Twitter and people who love to hate Twitter; there seems to be very little room in between.

Unlike the coach of my favorite NFL team, I fall into the first category; although at first I wasn’t quite sure what to do with it. Being confused and uncertain is a common experience among first time Twitter users.

I first signed up for Twitter six years ago — on November 19, 2008 — in the computer lab of the DeVry University in Bakersfield, California (where I had been teaching classes earlier that day). I quickly found it suited my stream of consciousness style of thinking and need for newly acquired knowledge.

I have since found Twitter to be a transformational and transactional social media tool. I’ve used it to network personally and professionally, curate content for courses I’ve created and/or taught, and even credit Twitter for helping me get a teaching position with UCLA Extension.

Since first tackling Twitter I have expanded to the four accounts below, though at this point I primarily use @MatthewAGilbert.

My most unique Twitter experience involved Matthew Gilbert — not me, but the the TV critic for the Boston Globe. One day while teaching a class at UC Santa Barbara I received an email from him. He asked that since I had control over, but was not using @MatthewGilbert, would I be so kind as to let him use it.

I actually knew of him and over time had been confused for him. One particularly entertaining moment of confused identity was when I was recording my appearance on the short-lived CBS game show “Winning Lines.”

The producers were running scared because, since I was born in Boston and we had the same name, they assumed I was the “other” Matthew Gilbert and that I had somehow infiltrated the show to “scoop” it before it aired!

In any case, I only briefly thought about his request and then decided to let him use the Twitter account; how could I deny my namesake? Besides, in an effort to personally brand myself, I always use my middle initial — A — because there are quite a large number of “other other” Matthew Gilbert’s!

In response he posted a very cordial tweet (from the new account). From time to time we tweet each other and, more recently, he acquired the domain www.matthewgilbert.com from me top promote his new book: Off the Leash.

@matthewgilbert_shoutout_to_@matthewagilbert_20110712

So, in six short years on Twitter I not only found my way to new professional and personal opportunities, but I found myself (well, sort of). Thank you for a superb six years, Twitter — I look forward to the next six with enthusiasm and excitement!

So what do you get a social network for its 7th birthday?

It was on this date — March 21, 2006 — that Twitter was born. Launching the service Jack Dorsey sent the very first public tweet — “just setting up my twttr” — back when Twitter was called Twttr (sans vowels).

Twitter Logo

Imagine if he had tweeted Watson to come join him in the room? Incidentally, it was another day in March — the 10th — in 1876 that Alexander Graham Bell made that famous first call to Mr. Watson.

And there certainly would never have been Twitter if there never had been a phone: thanks, Alexander Graham Bell!

Speaking of Alexander Graham Bell, I had actually tweeted my above idea in 2009 — and (as you can see below) @Jack replied to the post, correcting me that, the first actual tweet he sent on Twitter was simply “inviting coworkers.”

Using a service called MyTweet16 I found the first tweets for two of my Twitter accounts: @generative and @dadsamore.

I located some of some of the earliest tweets for @matthewagilbert (which I started using as my primary Twitter account in June 2011). I also found some of the earliest tweets from @doctorious when I made my account public again in 2010 after making them private for part of late 2009 and early 2010.

Regardless of what my first tweets were or when they were sent, since I began using Twitter on November 20, 2008 — from the DeVry University in Bakersfield where I was teaching — it has been one of the main subjects about which I teach. Notably, it is also the reason why I was hired for at least one teaching job.

Twitter has grown exponentially since that first tweet. According to their blog post celebrating the anniversary:

“we have well over 200 million active users creating over 400 million Tweets each day. The steep trajectory of Twitter’s momentum is something @jack, @ev and @biz only dreamed about back in 2006.”

So what DO you get a social network for its 7th birthday, after all? Honestly, I still have no idea, but Sir Richard Branson had some interesting things to say about Twitter — and that’s as good a gift as any!

Why did the identical twins cross the road? To tell NSFW jokes at the Improv!

smash_brothers_cory_n_chadIdentical twins Cory and Chad Baumgartner — “The Smash Brothers” — have a unique approach to the business of comedy they’ve used to fuel their careers as comedians. They operate their act under the perfectly named company: Identical Entertainment. Born and raised east of Los Angeles, the brothers had a challenging yet character building childhood:  they attended more than 14 schools! To help make friends they embraced the role of class clowns. It worked!

Those experiences drew them close to each other, strengthening already genetically close ties. They now consider themselves each others best friends. Interestingly, even though they look alike, Cory and Chad are very different: Cory is the “Good Twin” with a laid back style and calm demeanor (he  doesn’t drink or party). Chad is the “Evil Twin,”a bad boy type, who, with his wild party stories, always keeps Cory on his toes.

Their lives are intertwined at almost every level:  they have switched college classes, broken up with each others girlfriends, showed up to work for each other, and even used each others drivers licenses (allegedly). You really never know what to expect with these two: although they are identical twins, their act is one of a kind!

I first encountered the brothers after I praised the Hollywood Improv on how effectively they leveraged their Facebook page. I added that, whenever I teach public speaking courses, I always discuss the impressive public speaking skills of successful comedians. Shortly thereafter I received a message from Cory and Chad offering to come speak to a class of mine.

Comedians Cory and Chad with Matthew Gilbert at National UniversityA public speaking class I teach at National University — COM103, Public Speaking — was a perfect fit. On Saturday, June 4, 2011, they spent nearly 2 hours (with their colleague Mark Gonzalez).  They enthusiastically shared their experiences as comedians with my students. Cory and Chad also provided my students with inspiring and insightful ideas about pursuing their passions. It was a sincere and soft-spoken experience (especially considering how energetic their stage act is).

On Friday, March 30, 2012 everything came full circle: I attended their show at the Hollywood Improv. This was my first time attending their show; it was as wild and whimsical as I imagined! After the show, they spent time with me, sharing insights into their entrepreneurial experiences and efforts as independent comedians. They discussed how, in addition to social media, they continue to use traditional marketing tools (something I stress in my classes). They also mentioned that the marketing tricks they use can translate to any small businesses or entrepreneurial effort.

You can watch the interview in the video below. Note: This video contains some mild profanity (Cory and Chad speak from their hearts). As a result, you might want to avoid watching this at work or in mixed company (or wear headphones). But, I assure you, the insights Cory and Chad share are invaluable.

Here are the top 10 tips from the interview:

1. Accept the Benefits of Bombing: accept that bombing on stage is a good thing; it will light the fire under you to do better next time and improve your act.

2. Be Patient, but Persistent: Comedy is a tough business; it takes years to “get paid” and finally realize results from your efforts.

3. Dedicate Yourself to Your Dream: work for the recognition of your writing and the reward of making your audience laugh; you’re going to hear “no” a lot so anchor yourself to your idea and let that motivate you through the tough times.

4. Embrace Word of Mouth Marketing: Cory and Chad worked every audience after each show, handing out flyers and building relationships with their audience.

5. Invest in Marketing Yourself: the brothers paid people to place 5,000 flyers on cars at concerts or other events. Their expectation was a modest 5 people from each effort; they were willing to invest the money on the exponential potential of getting their name out their and leveraging their brand awareness.

6. Make Your Money on the Road: Building your brand in comedy is not something you can do casually or comfortably; you need to hit the road and tour comedy clubs across the country — around the world if possible too!

7. Maximize Every Moment: the brothers got their break while joking in line at a Starbucks; a club promoter was also in line and thought they were funny. Cory and Chad said they were stand-up comedians and he gave them 5 minutes on stage at the Improv that night!

8. Promote Yourself and Believe in Your Potential: don’t expect a comedy club to promote you; take responsibility for your own marketing and put your heart into it.

9. Put the Effort in You Want to See Returned: show business is just that — a business; to build an empire you need to keep building your brand, work hard, and keep improving your comedic craft.

10. Use Every Promotional Option Available: Cory and Chad have used Craigslist, e-mail blasts, Facebook, MySpace, radio commercials, Twitter, and even 5″ x 7″ promotional cards they hand out after shows.

Smash it!

If you believed they put a man on the moon…

Today’s Music Monday is inspired by celestial events that occurred yesterday evening: the “ring of fire” solar eclipse! What was this?

According to an article about this event (which hasn’t happened since 1994), ” the moon will cover up to 94 percent of the sun at the eclipse’s peak, leaving a bright ring of light – called an annulus, which means ring-like — around the moon’s disc, NASA scientists said.”

I experienced the eclipse near my home in Southern California and, while I couldn’t actually see or get detailed pictures, the sun was significantly dimmer and, unsurprisingly, the temperature was much cooler than the near 100 degrees it had felt like prior to the eclipse. One of my photos follows below:

Solar Eclipse Over Suburbia #3

“Skyshine #Eclipse”Interestingly, although I was unable to see the eclipse, I can partially make it out in a refraction in the picture to the right (which I posted via Instagram).

Just as this “ring of fire” eclipse hadn’t happened for 18 years, the next one also won’t occur for quite some time: 11 years from now in 2023. As explained in a Reuters article, the extended time delay between these events is due to a phenomenon that requires a particular set of orbital dynamics.

Some additional information from the Reuters article: “An annular eclipse occurs when the moon’s orbit is at its furthest point from the Earth and closer to the much larger sun. That juxtaposition allows the moon to block more than 90 percent of the sun’s rays when the two orbs slide into alignment in space.”

The eclipse was quite a captivating and compelling event; something unique that brought people together.  Social media was abuzz with information and imageryTwitter search is a great way to virtually experience the solar eclipse while viewing a variety of photos and videos documenting it.

In celebration of this unique and engaging event (and the memory of something personal that occurred on this date), the classic 1980s power ballad “Total Eclipse of the Heart” seemed like an appropriate selection:

Written and produced by Jim Steinman and recorded by Welsh singer Bonnie Tyler for her album Faster Than the Speed of Night (affiliate link), the song was first released as a single in 1983.

The song is Tyler’s biggest hit reaching number one in the United States and several other countries, making her the first and sole Welsh singer to reach the top of the Billboard Charts.

Maybe for the next lunar eclipse I will feature “Moonshadow” by Yusuf Islam (formerly Cat Stevens) — or perhaps “Moon River?” 😉

A classic proverb states that two heads are better than one, so in that same spirit, two songs must be better than one. Accordingly, today’s Music Monday presents a double header.

David ByrneToday’s first selection is “Once in a Lifetime” by Talking Heads. This was chosen to celebrate the 60th birthday of David Byrne (who co-wrote it with Brian Eno, Chris Frantz, Jerry Harrison, and Tina Weymouth).

Originally released on February 2, 1981 as the first single from the Talking Heads’ fourth studio album Remain in Light (Affiliate Link), the song has since received critical acclaim. Notably, it was named as one of the 100 most important American musical works of the 20th century by National Public Radio (NPR).

The song is existential in meaning, especially with the main refrain asking “And you may ask yourself / How do I work this? / And you may ask yourself / Where is that large automobile? / And you may tell yourself / This is not my beautiful house! / And you may tell yourself / This is not my beautiful wife!”

I believe this song tells the story of a man finding himself a foreigner in his own life; having having accumulated a certain degree of wealth and comfort, yet feeling fundamentally unfulfilled.

At the same time, it is also a recognition of that discovery and the possibility of progressing towards a positive change it represents.

For quite some time I related to the first part of this song — I felt like that man. But then, after some self discovery, I took responsibility for my choices and changed the direction of my life. As a result, I am now heading positively “into the blue again/after the moneys gone.”

In an unrelated yet equally interesting TEDTalk, Byrne discusses the influence of architecture on musical composition. He offers compelling examples of various types of music throughout history such as African music, classical music, opera, jazz, rock, hip-hop, and nature itself.

Today’s second selection, “Baby, You’re a Rich Man” by The Beatles, celebrates the 28th birthday of Facebook Chairman and Mark ZuckerbergCEO Mark Zuckerberg. The song was featured at the end of  the Facebook-inspired movie The Social Network (Affiliate Link).

Long before Facebook was programmed the song was written by John Lennon and Paul McCartney and recorded on May 11, 1967 (45 years and 3 days ago). It was originally released as the B-side of the single “All You Need Is Love” and was also included later that same year on the US album Magical Mystery Tour (Affiliate Link).

Beyond the convergence of Zuckerberg’s birthday to today’s date, Facebook is representative of my aforementioned change of course and journey into the blue again (see Once in a Lifetime).

Personally, my life has been both challenged and enriched by Facebook (and social media in general). Professionally, now almost all of the courses I teach include elements of social media directly or indirectly.

One course — MGMNT X 460.394, New Media Marketing at UCLA Extension — provides an overview of leading social media tools including Facebook, Twitter, LinkedIn, YouTube and more.  If you’re interested, an online offering of this course begins on July 5, 2012 — you can enroll online here!

Fittingly, and in thematic accordance with this song, later this week, once Facebook’s IPO takes place, Zuckerberg will need an even bigger brown bag in which to keep all of his money. Netting at least $21 billion in stock might just be the best birthday present ever!

Although Facebook co-founder Eduardo Saverin, whose struggle with Zuckerberg was portrayed in The Social Network (Affiliate Link) and who has renounced his US citizenship, might just get the last financial laugh as his renunciation of his citizenship will likely save him tens of millions of dollars in capital gains taxesor will it?

Baby, those are rich men!