If a picture is worth 1,000 words, how much is a video worth? According to the following statistics from November 2011, video is so popular in online media it is nearly priceless:

  • comScore (October 2011): 184 million US Internet users watched an average of 21.1 hours per viewer and engaged in 42.6 billion video views. A record 20 Billion Content Videos Viewed on Google Sites!
  • NielsenWire (November 16, 2011):  the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers.
  • eMarketer (November 28, 2011): forecasts the number of the number of US tablet users will reach 89.5 million in 2014 and by 2015 there will be 148.6 million smartphone users, stoking demand for mobile online video.
  • Mashable (November 14, 2011): 71% of US Internet users visit video sharing sites on a typical day.
  • Unbounce (October 31, 2011): reports that using video on a marketing landing page lifted conversion rates by 100%.
  • Futuresource Consulting:  forecasts consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year.

How to Embed a Facebook Video Into Your WordPress.com Blog
In his blog post, “Why Flickr Images Boost Your Blog,” blogger Ari Herzog illustrates the importance of including images with the words of your post. Given that there are different conditions under which you can use images on Flickr, Herzog’s blog also links to a very helpful blog post titled “A Complete Guide to Finding and Using Incredible Flickr Images.”

Given the above statistics, it stands to reason that including videos in your blog posts is an additionally important way to help people not only find your blog posts, but engage with them as well.

Noted social media consultant Chris Brogan encourages using video in blog posts, and he can’t be wrong, can he? Notably, in a September 1, 2011 Entrepreneur.com article, Chris also shared several helpful strategies you can use to start video blogging.

But not all videos are created equal. Rather I should say that not all videos are equally easy to include in your blog posts — specifically your WordPress.com blog posts.

YouTube and WordPress.com have facilitated the ability to insert videos with short URLs and  a simple code syntax (remove the space after and before the brackets; I needed to include the space here to prevent WordPress.com from actually trying to embed the example YouTube URL):

[ youtube=http://www.youtube.com/watch?v=video-id-here ].

However, for certain topics, as in the case of my recent blog post, (I’ve Had) The Time(line) of My Life, I wanted to include a video that was only available on Facebook. Doing so wasn’t nearly as intuitive or easy.

Eventually, after several minutes of serious searching online, I found a website with a solution that worked: How to Add,Show or embed facebook video on your wordpress, joomla, blogger blog or website.

To briefly summarize the three simple steps to follow so you can embed a Facebook video into your WordPress.com blog:

1.)  Locate the URL of the Facebook page in which the source video is embedded. The URL for the video from the (I’ve Had) The Time(line) of My Life post (pictured below) is https://www.facebook.com/photo.php?v=980256227111.

2.)  identify the number after the “v=” — in the case of the previously mentioned video, the number is 980256227111.

How to Embed Facebook Videos

3.)  Insert the number after the “v=”video into the code follows below. Again, as was the case with the YouTube example, please remove the space after and before the brackets (I needed to include it to prevent WordPress.com from actually trying to embed the example Facebook URL):

[ gigya src=”http://www.facebook.com/v/980256227111
codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″ width=”400″ height=”224″ ]

Please see the actual embedded video below:

And there you have it — you have successfully embedded a Facebook video into your WordPress.com blog!

This past Christmas Eve, when many people around the world were  tracking the timeline of Santa Claus’s journey around the globe delivering toys (with the help of NORAD), I launched the Timeline version of my Facebook profile.

What is Facebook Timeline? According to a Mashable article:

“Facebook Timeline changes the default profile from a list of your most recent updates to a complete summary of your entire life since birth. It includes photos, videos, status updates and locations you have visited. The new Facebook profile is divided into two main columns, with a line down the middle representing the passage of time.”

The video below from Facebook provides a comprehensive instructional overview of this compelling new feature:

I activated the new profile design (which you can do by visiting https://www.facebook.com/about/timeline and selecting the option at the bottom of the page) on December 17th after it became widely available to the public on December 15th.

I was immediately impressed at the ease with which I could view the totality of my Facebook experience (and my life prior to Facebook), from birth (at the bottom) to present day (at the top).

In the week that followed I carefully reviewed my activity, making sure to delete (or hide from my timeline) those that seemed irrelevant while enjoying those posts of significance to me. It was a fairly intuitive process, but if you find yourself confused, there is a robust Help Center available.

So far I am impressed and intrigued with Timeline. It represents Facebook’s unique vision to make it the hub of our digital lives. With the introduction of Timeline, Facebook seems to now be less about faces than it does about our lives in total. Perhaps it should rebrand itself as LifeBook?

I encourage you to activate your own timeline: in doing so you will allow your friends and colleagues to learn more about you, but more interestingly, you will learn more about yourself.

Who knows, you might just have the time(line) of your life!