It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.

On Saturday, February 11, 2017 at the Flora Grand Hotel in Dubai I joined two colleagues from American University in the Emirates (AUE) — Dr. Konrad Gunesch and Dr. Paul Mears — at the 6th International Conference on New Challenges in Management and Business.

The Conference addressed a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy
  • Marketing Management

At the conference, in addition to enjoying learning about the research of fellow academics and researchers from all around the world, I presented my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video.”  The abstract from my paper follows:

“Live streaming video is an emerging option marketers can use to connect with and convert consumers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a live streaming service and YouTube has now followed suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.“

Watch the recorded Facebook Live broadcast of my presentation below via YouTube (it was originally live streamed to my Facebook page).

Slides from the presentation are available via Slideshare and embeded below for your review and reference.

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

Delighted to have met Mohammed Alsiddiq, a founding partner of Eight Creative Technology, in Dubai last week on Thursday, July 28, 2916. This was the first time I have met a reader of my book, edX E-Learning Course Development, and by coincidence he also lives in the United Arab Emirates!

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Founded in 2015 and based in Twofour54 Abu Dhabi, Eight Creative Technology is Khalifa Fund‘s first initiative focused on digital innovation.

Their services include digital‬ strategy, platform development,‪ social media, business applications,‬ and ecommerce‬. They collaborate with industry leaders to deliver a broad range of training‬ programs and‪ workshops‬ in areas of digital marketing‬, social media and multimedia‬.

Mohammed is developing an Open edX installation for an online learning program that will soon launch here in the UAE. He bought my book, “edX E-Learning Course Development” on Amazon.com to help him design, develop, and deploy his edX initiative.

If you are evaluating (or have chosen) edX as an online learning platform for your enterprise or educational organization consider buying a copy of my book; you can get it on Amazon or directly from Packt Publishing.

Social media offers individuals an excellent environment to promote their personal brand to strengthen their professional platform. However, if engaged carelessly or irresponsibly, social media can sink you faster than the Titanic after it met the iceberg. Certainly nobody is perfect, but if you consider the 7 career-saving social media strategies below you will be more likely to swim than sink in social media.

1. Add Value to Conversations: If all you do with social media is re-tweet and share the ideas of others then it is apparent you won’t offer a potential employer original thoughts and you most likely lack motivation and initiative. In short: don’t be boring!

2. Avoid Smack Talking or Trolling: Politics, religion, and sports are topics about which people are passionate, but when you go overboard emotionally you can get yourself into trouble. Even a casual comment on an article on Facebook or a reply to a Tweet can come back to haunt you. There are countless stories of people getting fired from a job before they even start it due to a careless tweet or flippant Facebook post.

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3. Don’t Discriminate: 34% of employers in CareerBuilder’s recruitment study reacted negatively to finding social media posts with discriminatory comments related to race, religion, and gender. Another 29% of employers reacted negatively to social media posts with discriminatory comments related to race, religion, and gender. And, even if your intent was to be humorous, keep in mind that comedy doesn’t often translate online or across cultures; something you might think is funny might be offensive to others.

4. Keep Private Info Private: Unless your name is Julian Assange, you’re likely not going to make friends or influence people by disclosing sensitive or confidential information on social media. And, no matter how quickly you might try to delete it, social media remembers. You might also inadvertently share private information in public, especially on Facebook, where most people seem to misunderstand the platform’s privacy policies.

5. Post Appropriate Pictures: 46% of the employers in CareerBuilder’s annual social media recruitment study said provocative or inappropriate photographs are a big red flag. Another 40% said finding information about candidates drinking or using drugs was another reason to pass.  In short: don’t put your faults and foils on display for a future employer to find. Christopher Affsa, an attorney at the Law Office of Daniel F. Affsa in Weymouth, Massachusetts, shared the following:

“I had a drunk driving client tell me she went to one bar and only had one drink. I checked her Facebook and her profile picture was of her raising a glass. Worse, on the night in question she checked into five bars.”

6. Present a Professional Persona: Ironically, one of the biggest errors people make is to overlook the opportunity social media offers them to elevate awareness of their personal brand. According to CareerBuilder’s annual social media recruitment study:

52% of employers research applicants online. Within that group, 60% look for information supporting the candidate’s qualifications; an additional 56% want to see a candidate’s professional online persona.

7. Use Good Grammer, err — Grammar: Learn your homophones! Your and you’re mean different things as do their, they’re, and there. Conversely:

37% of employers in CareerBuilder’s recruitment study  reacted favorably when they discovered that a candidate had great communication skills; 38% were further impressed when a candidate’s social media presence conveyed a professional image.

Catfish fools? Since April 1st is widely celebrated as April Fool’s Day I wanted to share a post that, while not a prank, is a bit out of the ordinary: it’s a case of catfishing and catfighting. So, get your rod and reel ready and prepare to pull in a catfish!

On social media it can be hard to tell who is real… and who has reeled you in. As an example I present the following case of suspected catfishing and catfighting. Can you help solve the mystery?

Image via Flickr; Courtesy of Brent Moore

Two people — let’s call them Mark and Nate — met on Twitter and subsequently became Facebook friends. Nate is a writer known for experimenting with social media as a channel for creative fiction. Keep that in mind for now. They met thereafter in person. They had some mutual business together and discussed a potential partnership.

Nate also had friend — Molly — who became friendly with Mark through Nate’s Facebook page. Mark and Molly soon became Facebook friends.

Mark and Molly developed a strong friendship, but never physically met. However, Mark wondered — and still wonders — if he was being catfished by Molly (with Nate possibly having been Molly). Details include:

  • Absence of Authentication: Molly allegedly worked overseas as a lawyer for the United Nations. However, here was no record of her being a member of the bar in the state from which she claimed to be. There was also no information about her anywhere in association with the United Nations.
  • A Shallow Digital Footprint: Molly has NO digital footprint beyond her Facebook account — despite presumably working in a position of some prominence. Countless Google searches for her name yield no results. Who has no search results on Google?
  • Missed Meeting Opportunities: Molly claimed to have flown back to her home state in the United States, but never contacted Mark during an extended layover while in the city where he lived. She told him of her travels after she had presumably arrived back home.
  • Mysterious Medical Maladies: Molly would occasionally disappear for stretches of time. Usually when she resurfaced, she had some amazing story about almost dying or having some other medical malady. Again, no proof of any kind, just creative storytelling.
  • Odd Area Code: Molly called Mark from an area code in New Jersey — not a number remotely related to her stated overseas location or her home state. Molly explained this as due to her using a prepaid calling card. They did speak on the phone a few times, and her voice was female, but there is no guarantee she was who she claimed to be.
  • Unable to Video Chat: Molly was never available to Skype; there were always technical limitations or issues. She shared some pictures, but they were clearly dated by at least five years; maybe more.

Consider the concerns above in relation to the points in the video below:

Mark and Molly eventually had a falling out and defriended each other on Facebook. Nate later defriended Mark in solidarity with Molly, but never directly discussed the situation with Mark.

A year or so later Mark and Nate reconciled and reconnected on Facebook. A short time later Mark and Molly posted replies right after each other in one of Nate’s Facebook threads, randomly “bumping into each other” in the process.

Wanting to resolve the past issue, Mark messaged Molly with a conciliatory message. Molly replied positively and they agreed to put the past behind them. Mark and Molly were once again Facebook friends.

Mark and Molly began to message each other, catching up in the process. However, Molly had stories about what she had been up to. They all seemed overly dramatic — or at least lacking in some logic and details. Mark overlooked this in an effort to be optimistic.

Strangely, upon realizing Mark and Molly were again connected on Facebook, Nate became incensed and messaged Mark with a very confrontational direct message. The edited exchange follows:

Nate: “Leave Molly alone. You bugged Molly once before. That betrays my trust, and uses my friends for your aims.”

Mark: “I bugged Molly once before? Please, Nate; Molly is an adult who can make their own decisions. Why do you feel it is your place to intervene if you don’t know or understand the specifics of our previous interactions?”

Nate: “Buzz off, predator.”

Nate then blocked Mark on Facebook; Mark disconnected from Nate on Twitter and LinkedIn. Mark defriended Molly on Facebook as well.

Consider the case above and share your answers the questions below:

  1. Was Mark being catfished by Molly — and was Nate possibly involved?
  2. Should Mark have asked Nate for permission to re-friend Molly?
  3. Was Nate justified in his communication to Mark?

Have you been to my website, MatthewAGilbert.com, lately?

MatthewAGilbert.com-Hello

If not, or even if you have, please join me there and learn about my:

  • Teaching: review my Teaching Philosophy, Teaching Interests, and Research Interests. You can also view a list of courses  I have taught and courses I have developed, plus descriptions of the courses I have taught since 2007.
  • Training: read a list of the businesses, individuals, and organizations for whom I have provided corporate training, instructional design, and subject matter expert services.
  • Writing: review a list of my publications, including the book I published in 2015, edX E-Learning Course Development, along with this blog, scholarly papers, newspaper articles, magazine features, and online video courses I have written — plus works in which I am cited.
  • Speaking: explore the academic and professional events at which I presented scholarly papers or gave speeches. If you would like me to speak at your event or organization please reach out and contact me!
  • Consulting: learn about businesses, individuals, and organizations for whom I have created corporate training materials and academic curriculum for onsite presentation and online delivery; develop websites and WordPress blogs; and provide expert witness opinion for lawsuits involving social media.

See you at http://www.matthewagilbert.com!

Social media has revolutionized the way we live, but how can we leverage it for learning?

GESS_2015_1I had an opportunity to explore this during a presentation I delivered on Tuesday, February 24, 2015 at the 2105 GESS Global Education Forum in Dubai, United Arab Emirates. Sharing seven strategies for curating and creating curriculum I promoted best practices and case studies you can use to prepare your pedagogy, socially.

There is both uncertainty and opportunity with regard to using social media to power your pedagogy. Consider that, in 2013, 59.2% of nearly 8,000 higher education participants in a Babson Survey Research Group and Pearson survey agreed “the interactive nature of online and mobile technologies can create better learning environments.”

Additionally, 41% currently use social media in their classrooms. However, 56% of that same population are concerned that online and mobile technologies are “more distracting than helpful to students.”

As an educator you have an array of options from which to choose: blogs, Facebook, Google, Instagram, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, and more. Each of these interactive options can enhance engagement and increase interaction in your classes. But having a tool and knowing how to use it are different experiences altogether.

The content of my presentation includes:

  • Why use social media to curate and create curriculum?
  • How do the seven social media strategies work?
  • Strategy 1: Collect, Curate, and Share Knowledge.
  • Strategy 2: Engage with Virtual Communities of Practice.
  • Strategy 3: Identify, Archive, and Share Information.
  • Strategy 4: Follow Blogs, Microblogs, and Aggregators.
  • Strategy 5: Listen to, Create, and Share Audio.
  • Strategy 6: View, Create, and Share Photos.
  • Strategy 7: Watch, Create, and Share Videos.
  • What are social media best practices?
  • Presentation summary

You can watch a video of my presentation via YouTube or embedded below:

I also invite you to view the presentation that goes with this video below or via SlideShare: