Do you know the 6 Steps for Marketing Success?

On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows:

This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro and macro for your small business growth! Raise Your Standards!

Hosted by Dann Williams, Vice President of Business Development at Owner’s Pride Car Care Products and Paulo Assunção, Sales Service Representative at Owner’s Pride Canada, during the 1:15:06 episode I shared my 6 Steps of Marketing Success which include:

  1. Why? | Explain why you are in business. (15:34)
  2. What? | Define your person, product, service, or organization. (20:25)
  3. Who? | Identify your market segments and target audience. (25:08)
  4. Where? | Select the marketing channels you will leverage. (28:02)
  5. When? | Outline the timeline you will use for your campaign. (47:54)
  6. How? | Propose your strategic goals and financial projections. (1:02:40)

You can listen to the full episode via the Radio Public player below or you can stream it on :

You can also watch a video of the episode on YouTube or below:

Stay tuned for my forthcoming second appearance on the Owner’s Pride Podcast during which I will share my 6 Secrets to Management Success!

Based on TEDTalks from the world’s most remarkable minds, the TED Radio Hour is a podcast co-produced by NPR and TED that take listeners on a journey through fascinating ideas, astonishing inventions, and new ways to think and create. TEDTalks Based on TEDTalks from the world’s most remarkable minds, the TED Radio Hour is a podcast co-produced by NPR and TED that take listeners on a journey through fascinating ideas, astonishing inventions, and new ways to think and create.

The TED Radio Hour  was created and is hosted by editorial director Guy Raz, who is similarly involved two other popular NPR programs: How I Built This and Wow In The World. The show is fastest-growing NPR radio program in history and the third most-downloaded podcast in the United States. Common questions asked (and answered) include “Why do we have the capacity to imagine?” “What animates us?” “What does it mean to live in the Anthropocene?”

In this episode, Press Play, TED speakers describe how forms of amusement — from tossing a ball to video games — can make us smarter, saner and more collaborative. It was originally broadcast on March 27, 2015.

Guests include:

  • Neuroscientist Jeff Mogil who reveals how playing a game can make you more empathetic.
  • Comedian Charlie Todd who explains how his group, Improv Everywhere, creates moments of urban whimsy to bring people together.
  • Dr. Stuart Brown, the founder of the National Institute for Play in California, who says humor, games, roughhousing, and fantasy are more than just fun.
  • Primatologist Isabel Behncke Izquierdo who explains how bonobos learn by constantly playing, and how that play can offer insights into human laughter, creativity and our capacity for wonder and exploration.
  • Researcher Jane McGonigal, a researcher of games and Director of Games Research & Development at the Institute for the Future, who says virtual games can improve our real lives.