logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

Social media has revolutionized the way we live, but how can we leverage it for learning?

GESS_2015_1I had an opportunity to explore this during a presentation I delivered on Tuesday, February 24, 2015 at the 2105 GESS Global Education Forum in Dubai, United Arab Emirates. Sharing seven strategies for curating and creating curriculum I promoted best practices and case studies you can use to prepare your pedagogy, socially.

There is both uncertainty and opportunity with regard to using social media to power your pedagogy. Consider that, in 2013, 59.2% of nearly 8,000 higher education participants in a Babson Survey Research Group and Pearson survey agreed “the interactive nature of online and mobile technologies can create better learning environments.”

Additionally, 41% currently use social media in their classrooms. However, 56% of that same population are concerned that online and mobile technologies are “more distracting than helpful to students.”

As an educator you have an array of options from which to choose: blogs, Facebook, Google, Instagram, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, and more. Each of these interactive options can enhance engagement and increase interaction in your classes. But having a tool and knowing how to use it are different experiences altogether.

The content of my presentation includes:

  • Why use social media to curate and create curriculum?
  • How do the seven social media strategies work?
  • Strategy 1: Collect, Curate, and Share Knowledge.
  • Strategy 2: Engage with Virtual Communities of Practice.
  • Strategy 3: Identify, Archive, and Share Information.
  • Strategy 4: Follow Blogs, Microblogs, and Aggregators.
  • Strategy 5: Listen to, Create, and Share Audio.
  • Strategy 6: View, Create, and Share Photos.
  • Strategy 7: Watch, Create, and Share Videos.
  • What are social media best practices?
  • Presentation summary

You can watch a video of my presentation via YouTube or embedded below:

I also invite you to view the presentation that goes with this video below or via SlideShare:

To blog, or not to blog: that is the question.

Edutopia: Teachers Shake Up Shakespeare with Digital MediaSince William Shakespeare died on this date in 1616 — and is widely thought to have been born on the same date in 1564 — it seemed fitting for today’s Music Monday post to shine the spotlight on the famous Bard of Avon.

After some searching, I discovered the TEDxTalk Video below that features hip-hop artist and founder of of the The Hip-hop Shakespeare Company, Kingslee “Akala” Daley.

While not entirely music in the true sense of Music Monday, in the video, Daley connects modern hip-hop music with Shakespeare’s melodic rhymes and also discusses the wider cultural debate about the power of language.

Similarly, a recent Edutopia article titled “Teachers Shake Up Shakespeare with Digital Media,” explores how teachers are now using digital technology and social media to help their students understand and embrace Shakespeare. In response to a subject students typically bemoan as boring, they are eagerly creating raps, podcasts, and short films.

According to the article, “Teachers are finding that allowing students to emulate the playwright and make the text their own gets them more excited to learn the plays…Having students perform is the key to learning Shakespeare effectively, and video and audio tools enhance that performance for today’s learners.”

Given the above, it is only fitting to proclaim: if music be the food of love, play on!