I’ve never been sure if I was more of a geek or a nerd. Thankfully, Wired GeekDad blog writer Matt Blum answered my question in a December 24, 2008 Associated Press story proclaiming Barack Obama as the “Geek-in-Chief.”  Blum delineates the difference as follows:

“A geek is someone who has the knowledge of the geeky type stuff and has social graces. A nerd is someone who has the knowledge but not the social graces and a dork is someone who has neither.”

That being the case, I suppose I am more of a geek. I embrace my geekness, though I can honestly say that I have never been a comic book geek in the true sense of the word. While I have read a few graphic novels, I’ve never collected issues and kept them hermetically sealed in a temperature controlled room.

Nevertheless, I’ve had a lifelong admiration for the character of Superman (as the shield in the header of this blog attests). I have also been watching the NBC show Heroes since it begain airing in the fall of 2006 (speaking of Superman, it helped me to recover from “Superman Returns,” which I felt was very untrue to the idea of the character).

I am also a bit of a marketing geek, so I tend to notice things most other won’t — especially when my two areas of interest collide, as they have recently in Heroes. Over the past few seasons of the show, there has been some clumsily obvious product placements. While not entirely distracting from the show, they are hard to miss.

The two main brands that have maintained a strong presence in the show are Nissan and Sprint. It will be interesting to see how the upheaval in the economy and automobile industry might affect this ongoing relationship. Sprint has become heavily involved as of late, even sponsoring an online contest that invited viewers to chose a new hero for an online webisode.

I am also a customer of Sprint and have been since January 2000. In May 2008 I upgraded to the Palm Centro and have been using it ever since (I still am likely only using 25% of the phone’s capabilities).

One of the features I occasionally use is the Internet access — though I would use it more if it were not for inconsistent connection speeds and an underwhelming interface (it does not display the “real” Internet as is the case with the iPhone).

In any case, something caught my eye one day when I was browsing the “fake” Internet on my Palm Centro: the connection/activity icon on the phone is almost identical to the thematic image from Season 3 of Heroes!

This image is one that depicts the earth spliting apart along a diagonal line (bottom left to top right). The connection/activity icon on the Palm Centro depicts an earth with some kind of flame or ball of energy transversing it in a diagonal line (bottom left to top right).

This can’t possibly be a coincidence, can it? I’ve provided an image below containing pictures of both — Have a look and leave a comment with your thoughts about this possible case of product placement:

Unique Sprint Product Placement in NBC's Heroes?
Unique Sprint Product Placement in NBC’s Heroes?

I would love to get some other opinions on this. Certainly this is not the Rosetta stone or anything, but it does intrigue me. By the way, for a more complete list of product placement in Heroes episodes and other information about the show, check out the Heroes Wiki.

Update:

Shortly after writing this blog post, I attempted to answer my above question by reaching out to three Heroes actors who I know use Twitter:

  • Greg Grunberg (@greggrunberg), who plays “Matt Parkman.”
  • Brea Grant (@breagrant) who plays “Daphne Millbrook” (Matt Parkman’s love interest.)
  • David H. Lawrence (@dhlawrencexvii) who plays puppetmaster “Eric Doyle.”

On January 2, 2009 at 12:42 AM I posted the following question on Twitter: @greggrunberg @dhlawrencexvii @breagrant, is Sprint subliminally “celling” on “Heroes?” www.tr.im/sprint.

A short time later, at 1:29 AM, I noticed David Lawrence had just posted a tweet. So I resent the same question directly to him: @dhlawrencexvii Is Sprint subliminally “celling” on “Heroes?” Read this if you get a chance: www.tr.im/sprint. @Joseph_Yi and I are curious.

A few minutes later, on January 2, 2009 at 1:42 AM, David Lawrence replied as follows: @doctorious  Sprint (and Nissan) are Heroes’ 3 biggest advertisers. Nothing subliminal about it. All of us use Sprint cell phones on the show.

Later that same day, January 2, 2009 at 12:13 PM, Brea Grant sent a reply as well: @doctorious  nothing subliminal about sponsorship on the show but i think the whole world splitting thing is just a coincidence. 

I never heard back from Greg Grunberg, but I appreciate the two responses I did receive as they were interesting and enlightening. I wonder how someone who works in production for the show might answer for my question?

Add to Blinkslist | Add to del.icio.us | Digg This | Post to facebook | Google Bookmarks | add to furl | Add to ma.gnolia | reddit it! | add to simpy | Stumble It! | seed the vine

Adverse weather is not something we experience very much of here in Southern California.

Usually, whenever there is the slightest hint of moisture in the air our cadre of well coiffed weathermen, meteorologists (I forgot they have advanced training in meteors), start proclaiming armageddon and calling it the “Storm of the Century.”

However, the past few days have actually brought some wild winter storms to the area (see KTLA, KNBC, KCBS, The Signal and Los Angeles Times).

Weather has been a mess elsewhere too — across the country temperatures have plummeted as we seem to be deluged by some kind of nuclear winter (fortunately, without the nuclear part, but the result seems similar). Even Las Vegas is dealing with its biggest snowfall in 30 years!

The California Highway Patrol (CHP) has now closed the “grapevine” portion of Interstate 5 (Castaic through Lebec) and also, quite surprisingly, the Antelope Valley Freeway (14) from Soledad Canyon in Santa Clarita through 10th Street in Palmdale. Several other major freeways have been shut down as well.

It’s been a wild few days.

Fortunately, I quite literally just missed getting stuck in this storm. I was teaching at DeVry in Bakersfield on Tuesday, December 16. In the afternoon, when I drove to campus, there was a light dusting of snow atop some of the higher points in the Grapevine. However, there was no immediate danger or impediment to my progress.

Here are some photos I took that afternoon with my Palm Centro and sent them to my Twitter account using a service called TwitPic. (Note: My orginal desire was to embed the images from my TwitPic account into this page and avoid duplicating them. Unfortunately, that only worked for a short time before the image seemed to expire — so I’ve gone ahead and uploaded the photos to WordPress):

December 16, 2008
Snow on the Grapevine (Interstate 5) @ Pyramid Lake: December 16, 2008
December 16, 2008
Snow on the Grapevine (Interstate 5) @ Lebec: December 16, 2008
December 16, 2008
Snow on the Grapevine (Interstate 5) @ Gorman: December 16, 2008

Later that night, after finishing my classes I headed home. As I approached Lebec at roughly 11:30 p.m., the steady rain that began 30 minutes earlier in Bakersfield transformed into sleet. By the time I reached the Tejon Pass (elevation: 4,144 feet), I was driving into a steady flow of snow.

It got fairly dense at one point, and I became slightly concerned as I was driving my Scion xB and had no chains. Mercifully, the snow began to dissipate once I made it through Gorman. I continued onward and made it home without any problems.

Photos from that adventure follow (taken, as before, with my Palm Centro):

December 16, 2008
Snow on the Grapevine (Interstate 5) @ Tejon Pass: December 16, 2008
December 16, 2008
Snow on the Grapevine (Interstate 5) @ Tejon Pass: December 16, 2008
December 16, 2008
Snow on the Grapevine (Interstate 5) @ Gorman: December 16, 2008

Hopefully my luck will continue the next time a big storm blows into Southern California! Either way I will be sure to post some pictures and/or video from the experience. Stay warm!

Due to inclement weather today in Florida the Space Shuttle Endeavour (Orbiter Vehicle Designation OV-105), returning from mission STS-126, was diverted to the backup landing option at Edwards Air Force Base near Rosamond, CA (approximately 100 miles northeast of Los Angeles in the Antelope Valley).

sts-126_patch-svgIn total, the shuttle’s journey spanned 6.6 million miles and 250 orbits of Earth. Endeavour landed on temporary runway 22L at Edwards, while the main runway, 4R, is undergoing repairs — making it the first and last shuttle to do so.

This was the 124th space shuttle mission, the 22nd flight for the shuttle Endeavour and the 27th shuttle visit to the station. It was also the 52nd time a shuttle has landed at Edwards Air Force Base.

It will take approximately one week to prepare the shuttle for its return flight to Florida atop a modified 747 (called the Shuttle Carrier Aircraft) and will cost approximately $1.8 million.

Another unexpected item to add to the cost of this mission: a bag of tools valued at $100,000 dropped and forever lost by Astronaut Heidemarie Stefanyshyn-Piper during the first space walk of the mission. The crew will be flown back to Johnson Space Center in Houston tomorrow.

I was able to record the double sonic booms the shuttle made upon re-entry with my Palm Centro and have embeded the file below — they sound like a cross between a shotgun and car backfiring, but were so loud in person that my entire house shook!

Below is an MP3 of the two sonic booms that occured during the shuttle’s re-entry (click the arrow to play the file).

Finally, here is video of the actual landing from the Associated Press:

Welcome back, Endeavour, and congratulations on a safe return from space!