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I am proud to present my book “EdX E-Learning Course Development” to American University in the Emirates (AUE) faculty, staff, and students on Monday, January 30, 2017 from 4:40 to 5:00 pm in the AUE Library. During this presentation I will:

  1. Introduce MOOCs and edX.
  2. Share info about the book.
  3. Describe my experience.

I also invite questions from those in attendance. And, as a bonus for the technologically inclined, I plan to share the presentation in real time using Facebook Live — so be sure to check out the stream!

  • Who: Matthew A. Gilbert, MBA
  • What: Presenting “EdX E-Learning Course Development”
  • Where: AUE Library
  • When: Monday, January 30, 2017 @ 4:40 to 5:00 PM
  • Why: Learn About EdX and MOOCs

Indicate your interest in attending this event on my Facebook page now!

edarabia.com-profile-20160607I have been profiled on the EdArabia.com website where I share my thoughts about books that inspire me, the process of writing, and, in answers to 12 questions, discuss details about my experience writing “edX E-Learning Course Development.”

My book, which was published last May, walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor.

The eight chapters of the book and what they cover include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development and
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum:
  6. Administering Your Course: your course’s administrative options
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course with traditional tools, edX options, and social media.

edX E-Learning Course Development begins with ; details ; explores; addresses; and then reviews .

Lastly, in a special bonus chapter, it suggests

Questions I answer include the following:

1809OS_EdX_E-learning Course Development1. Tell us a little about yourself/ your job? Perhaps something not many people know?

2. Which books have most influenced your life?

3. What/ Who inspired you to write edX E-Learning Course Development

4. Which was your favorite chapter (or part) to write about and why?

5. How would you describe your writing style like and how long did it take you to complete?

6. What advice would you share with aspiring authors – on writing, publishing, marketing?

7. How has your experience been as an author – highlights and lessons?

8. What do you think about the ebook revolution?

9. Tell us a little about your plans for the future. Are you working on another book?

10. If you could write about any personality (fiction/nonfiction) who would you write about?

11. What do you love most about the writing process?

12. Who is your favorite author?

Limited Time Offer: Buy a print or eBook copy of the book now through June 30, 2016 at https://www.packtpub.com/…/edx-e-learning-course… using the discount code edxELCD50 and you will save 50% off of the sales price!

Apple-for-the-TeacherSteve Jobs serves as a reminder that, sometimes, passionately pursuing your dreams — not a formal degree — is the secret to success as an entrepreneur.

Likewise, a Wall Street Journal article questions the value of an MBA degree at startups — both the knowledge acquired and the cachet of the degree itself. The article introduces General Assembly and Starter School; both focus on action over excessive ideation — similar to educational innovators like Khan Academy, Team Treehouse, and Code Academy:

  • Offering courses in web development and user experience design, business fundamentals, data science, product management and digital marketing, General Assembly is as a “full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”
  • Teaching people how to build software and start companies, Starter School focuses on learning by doing, emphasizing practical skills in three intense phases over 9 months.

Each program (and others similar to them) offer a simplified curriculum without the formality of a traditional degree. They’re designed to give attendees enough information to get an idea going without impeding their progress.

In a time when the median cost of a four-year degree at a public institution has risen to $16,000 per year, even people who aren’t business majors are finding themselves performing a cost/benefit analysis when it comes to higher education.

But, maybe these programs are irresponsibly encouraging acting on ideas without first thinking things through? Consider this Wired article warning that the ‘failure’ culture of startups is killing innovation. Despite  Jobs’ achievements with Apple, an MBA is still a tremendous value to individuals with entrepreneurial aspirations — present company included.

Receiving my
Receiving my “Outstanding MBA Scholarship” award at Woodbury University (May 7, 2005).

On this date in 2002, I took the first step towards earning my MBA at Woodbury University. I found tremendous value in my MBA program, learning a great deal about running a business and discovering a new career path into teaching.

In my experience with startups or businesses operating with that mindset, I’ve found that they don’t necessarily value an MBA. Most startups are focused on producing “results” even if those results are rushed and need to be reworked later.

Conversely, earning my MBA taught me the value of “measuring twice and cutting once” which results in a more methodological approach.  This doesn’t always fit with the startup way of work that often values quantity over quality, usually in an effort to impress investors.

That’s not say an advanced degree holds no value in a startup, but there is no guarantee that it will. But, in my opinion, education is always a worthwhile investment, as long as you are willing to invest the effort to maximize its return.