It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.

“Yusajel Hadaf!”

eafl-shieldThis phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.

Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.

You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit: