“An investment in knowledge pays the best interest.” — Benjamin Franklin

I am proud to share that San Diego, California based National University​, where I have taught undergraduate communication and MBA marketing courses since 2009 (both online and on-campus), was recently ranked 47th by Online MBA Today! The MBA program is profiled as follows:

“The School of Business and Management at National University features an online Master of Business Administration with an emphasis in Marketing.

This 100% online MBA is based on five pillars of education the school prioritizes from the direction of its administration. The themes valued and taught include Relevance, Accessibility and Support, Specialization, Application, and Technology.

This degree is divided between 63 quarter units of graduate credit and is priced at $416 per quarter unit making the total cost of tuition $26,208. The four courses required for the Marketing concentration include Consumer Behavior, Global Marketing, Market Research, and Strategic Marketing Simulation.

Qualified students can complete this degree with a minimum course load of 16 courses and 63 quarter units while students lacking the required academic experience can expect to take up to 19 courses and be responsible for up to 76.5 quarter units.”

You can learn more about the MBA program here and watch a short video about the value of the degree from Dr. David W. Andrews, President of National University below:

Apple-for-the-TeacherSteve Jobs serves as a reminder that, sometimes, passionately pursuing your dreams — not a formal degree — is the secret to success as an entrepreneur.

Likewise, a Wall Street Journal article questions the value of an MBA degree at startups — both the knowledge acquired and the cachet of the degree itself. The article introduces General Assembly and Starter School; both focus on action over excessive ideation — similar to educational innovators like Khan Academy, Team Treehouse, and Code Academy:

  • Offering courses in web development and user experience design, business fundamentals, data science, product management and digital marketing, General Assembly is as a “full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century.”
  • Teaching people how to build software and start companies, Starter School focuses on learning by doing, emphasizing practical skills in three intense phases over 9 months.

Each program (and others similar to them) offer a simplified curriculum without the formality of a traditional degree. They’re designed to give attendees enough information to get an idea going without impeding their progress.

In a time when the median cost of a four-year degree at a public institution has risen to $16,000 per year, even people who aren’t business majors are finding themselves performing a cost/benefit analysis when it comes to higher education.

But, maybe these programs are irresponsibly encouraging acting on ideas without first thinking things through? Consider this Wired article warning that the ‘failure’ culture of startups is killing innovation. Despite  Jobs’ achievements with Apple, an MBA is still a tremendous value to individuals with entrepreneurial aspirations — present company included.

Receiving my
Receiving my “Outstanding MBA Scholarship” award at Woodbury University (May 7, 2005).

On this date in 2002, I took the first step towards earning my MBA at Woodbury University. I found tremendous value in my MBA program, learning a great deal about running a business and discovering a new career path into teaching.

In my experience with startups or businesses operating with that mindset, I’ve found that they don’t necessarily value an MBA. Most startups are focused on producing “results” even if those results are rushed and need to be reworked later.

Conversely, earning my MBA taught me the value of “measuring twice and cutting once” which results in a more methodological approach.  This doesn’t always fit with the startup way of work that often values quantity over quality, usually in an effort to impress investors.

That’s not say an advanced degree holds no value in a startup, but there is no guarantee that it will. But, in my opinion, education is always a worthwhile investment, as long as you are willing to invest the effort to maximize its return.

Antioch University Santa BarbaraOn Valentine’s Day most people receive flowers, chocolates or other gifts. I received an opportunity to speak at Antioch University on behalf of their new MBA Program in Social Business, Non-Profit Management, and Strategic Leadership.

Antioch’s MBA program will provide students with an understanding of the importance of social responsibility and stewardship. These are vital components of leadership, and will assist in meeting challenges of the future. Through a flexible Integrative Strategy Project students will explore leadership issues in social enterprises, non-profits, and traditional businesses.

Simon Sinek: How great leaders inspire action

Mirroring the “Golden Circle” concept suggested by Simon Sinek (who is mentioned in the presentation) three questions are asked and answered in this presentation:

1. Why should a non-profit “like” social media?

2. How can a non-profit leverage social media?

3. What is social media’s impact on fundraising?

Below is a 13 minute video of my presentation.

In addition, the presentation provides tips, tricks, and current statistics you can use when marketing your non-profit with social media. I invite you to review it and welcome your feedback and any additional information or insight you’d like to share.