Do you know the 6 Steps for Marketing Success?

On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows:

This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro and macro for your small business growth! Raise Your Standards!

Hosted by Dann Williams, Vice President of Business Development at Owner’s Pride Car Care Products and Paulo Assunção, Sales Service Representative at Owner’s Pride Canada, during the 1:15:06 episode I shared my 6 Steps of Marketing Success which include:

  1. Why? | Explain why you are in business. (15:34)
  2. What? | Define your person, product, service, or organization. (20:25)
  3. Who? | Identify your market segments and target audience. (25:08)
  4. Where? | Select the marketing channels you will leverage. (28:02)
  5. When? | Outline the timeline you will use for your campaign. (47:54)
  6. How? | Propose your strategic goals and financial projections. (1:02:40)

You can listen to the full episode via the Radio Public player below or you can stream it on :

You can also watch a video of the episode on YouTube or below:

Stay tuned for my forthcoming second appearance on the Owner’s Pride Podcast during which I will share my 6 Secrets to Management Success!

Teaching is a profession that can be as challenging as it is rewarding, but every now and then I am reminded why I chose this professional path.

In May I received a kind and heartfelt email from Omran Al Farsi, a human resources student at the American University in the Emirates. He had been  a student in my Principles of Management class during the spring semester which had recently concluded. 

The students in Omran’s class, which was one of my smallest at AUE, were uniquely mature and engaged; it felt more like a masters degree class than an undergraduate one.  We spent many of our class periods in the food court discussing management articles from the Harvard Business Review. It was refreshing and revitalizing.

And so, in some ways, I wasn’t surprised to receive a message from a student in that class. However, I was nevertheless surprised, inspired, and energized by Omran’s email; it was exceptionally thoughtful and sincere. The text of his message follows.

It is my pleasure to share it with you below:

“If my educational journey taught me two things, it would be the importance of knowledge and the person who is giving you that knowledge. Thus, I am forever grateful to you and appreciative for your mentoring throughout the course. You have taught me so many things academic related and in leadership on a personal level. I never heard your name mentioned without students and instructors complimenting you as a person and instructor. I found out why when I first attended your class. You have one of the most pure and kind hearts I have ever encountered in my life.” — Omran Al Farsi, Human Resource Management Student at American University in the Emirates

What are your doctoral hopes and dreams?

As part of the University of Leicester‘s online “Discovering Your PhD Potential” course I was asked to describe my doctoral hopes and dreams in a community of practice using a unique tool called Padlet, a free application to create an online bulletin board you can use to display and share information for any topic.

I was instructed to share a photo summing up my feelings, a short video or audio clip describing my thoughts, a short paragraph of text or even just one word. I decided to record a video, shared below, in which I share three adjectives describing my current mood and elaborate on the impact and importance of each: academic, energetic, and pragmatic.