Do you know the 6 Steps for Marketing Success?

On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows:

This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro and macro for your small business growth! Raise Your Standards!

Hosted by Dann Williams, Vice President of Business Development at Owner’s Pride Car Care Products and Paulo Assunção, Sales Service Representative at Owner’s Pride Canada, during the 1:15:06 episode I shared my 6 Steps of Marketing Success which include:

  1. Why? | Explain why you are in business. (15:34)
  2. What? | Define your person, product, service, or organization. (20:25)
  3. Who? | Identify your market segments and target audience. (25:08)
  4. Where? | Select the marketing channels you will leverage. (28:02)
  5. When? | Outline the timeline you will use for your campaign. (47:54)
  6. How? | Propose your strategic goals and financial projections. (1:02:40)

You can listen to the full episode via the Radio Public player below or you can stream it on :

You can also watch a video of the episode on YouTube or below:

Stay tuned for my forthcoming second appearance on the Owner’s Pride Podcast during which I will share my 6 Secrets to Management Success!

If you’ve been to this blog before you might have noticed I changed the header image. Previously I was using an image of the space shuttle in orbit over earth to reflect the adventures I have experienced over the past few months.

After thinking through my options I remembered that in December 2001 I started working on a header design for a personal website I was thinking about launching, but never did.

But it never fully captured who I am. It was close in many ways, but not quite right.

Using Adobe Photoshop I scanned items and pictures while also finding various images online — merging them together in a cohesive digital illustration. I tinkered with the design on and off until July 2004 — three and one half years — until I got busy on other projects.

When I found the design I instantly knew it was the perfect fit — though it needed some polishing (a few things had changed in the nearly four years since I last worked on it).

Looking through the evolution of the designs was a bit like looking through a photo album — the core component did not change, but many of the details did.

The design itself is very similar to its original incarnation, but many of the specifc items changed to more accureately mirror changes in my life over the past few years.

For people who know me, the relevance of some of the images will quite clear. The meanings behind some of the other images is reasonably self-evident — even to individuals who have never met me.

Still others might be a bit less obvious. And, considering that the only constant is change, I am sure I will modify this collage over time. My goal is to make it as timely and relevant to who I am in the present moment.

I won’t actually go into detail about what the various parts of the header mean, but would be happy to answer any questions via e-mail at doctorious (at) generative (dot) com.