In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

Size doesn’t predict significance!

The day after America celebrated its 170th Independence Day in 1946, French designer Louis Reard unveiled a daring two-piece swimsuit that would forever liberate legions of water-bound women: the bikini.

Proclaiming a two piece swimsuit wasn’t a bikini “unless it could pulled through a wedding ring,” Reard capitalized on the sensation of his invention and ensured its lasting success. Although comprised of only 30 inches of fabric, the impact of the bikini was felt worldwide — much like the shockwaves from the nuclear bomb tests that took place on Bikini Atoll (the suit’s namesake).

According to a Smithsonian article titled The Bikini’s Inventor Guessed How Much It Would Horrify the Public, “He chose the name because he hoped that the raunchy two-piece would elicit the same shock and horror that the atomic bomb did.”

The birthday of the bikini is a reminder to small businesses that they can overcome the odds and atomize their adversaries. No matter the size, the potential for success of an organization and the individuals that comprise it is unlimited.

The secret to their success is about captivating people with clever storytelling; once an organization uncovers clarity, embraces creativity, and commits to consistency in its communication, the possibilities are limitless.

It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.

“Yusajel Hadaf!”

eafl-shieldThis phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.

Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.

You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

On Saturday, February 11, 2017 at the Flora Grand Hotel in Dubai I joined two colleagues from American University in the Emirates (AUE) — Dr. Konrad Gunesch and Dr. Paul Mears — at the 6th International Conference on New Challenges in Management and Business.

The Conference addressed a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy
  • Marketing Management

At the conference, in addition to enjoying learning about the research of fellow academics and researchers from all around the world, I presented my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video.”  The abstract from my paper follows:

“Live streaming video is an emerging option marketers can use to connect with and convert consumers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a live streaming service and YouTube has now followed suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.“

Watch the recorded Facebook Live broadcast of my presentation below via YouTube (it was originally live streamed to my Facebook page).

Slides from the presentation are available via Slideshare and embeded below for your review and reference.

“It’s the teacher that makes the difference, not the classroom.” — Michael Morpurgo

On Monday, February 13, 2017 I invited the world to join my MKT 200, Principles of Marketing class at American University in the Emirates via a Facebook Live broadcast.  Watching the video — which, for some reason, is unfortunately a low quality — you can get a feel for how I teach along with the way I manage my classroom and students, both engaged and disruptive.

There is even a related discussion about product design and human-computer interaction in addition to some real-world examples of my younger years playing Pong and an early version of Castle Wolfenstein with a friend!

I invite you to watch the video below via YouTube (it was originally streamed live to my Facebook page); you can also watch me lecturing about value in another marketing class via YouTube.

Primarily this class was a review for a quiz that I gave to my students two days later, but it also offers an overview of foundational marketing concepts, including the following:

  • Core Beliefs and Values: persistent and are passed on from parents to children and are reinforced by schools, churches, businesses, and government.
  • Customer Lifetime Value: the value of the entire stream of purchases that the customer would make over a lifetime of patronage.
  • Customer Relationship Management (CRM): the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
  • Demands: Wants backed by buying power.
  • Exchange: the act of obtaining a desired object from someone by offering something in return.
  • Macroenvironment: consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
  • Market Offerings: some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
  • Market Positioning: the arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
  • Market Segment: a group of consumers who respond in a similar way to a given set of marketing efforts.
  • Market Segmentation: the division of a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing mixes.
  • Market Targeting: the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
  • Marketing Environment: includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
  • Marketing Management: The art and science of choosing target markets and building profitable relationships with them.
  • Marketing Mix: the set of tools (four Ps) the firm uses to implement its marketing strategy. This set includes product, price, promotion, and place.
  • Marketing Strategy: the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.
  • Marketing: a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
  • Microenvironment: consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
  • Needs: States of deprivation.
  • Target Marketing: Which segments to go after.
  • Value Proposition: the set of benefits or values it promises to deliver to customers to satisfy their needs.
  • Wants: The form that needs take.

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit: