It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.

A classic proverb states that two heads are better than one, so in that same spirit, two songs must be better than one. Accordingly, today’s Music Monday presents a double header.

David ByrneToday’s first selection is “Once in a Lifetime” by Talking Heads. This was chosen to celebrate the 60th birthday of David Byrne (who co-wrote it with Brian Eno, Chris Frantz, Jerry Harrison, and Tina Weymouth).

Originally released on February 2, 1981 as the first single from the Talking Heads’ fourth studio album Remain in Light (Affiliate Link), the song has since received critical acclaim. Notably, it was named as one of the 100 most important American musical works of the 20th century by National Public Radio (NPR).

The song is existential in meaning, especially with the main refrain asking “And you may ask yourself / How do I work this? / And you may ask yourself / Where is that large automobile? / And you may tell yourself / This is not my beautiful house! / And you may tell yourself / This is not my beautiful wife!”

I believe this song tells the story of a man finding himself a foreigner in his own life; having having accumulated a certain degree of wealth and comfort, yet feeling fundamentally unfulfilled.

At the same time, it is also a recognition of that discovery and the possibility of progressing towards a positive change it represents.

For quite some time I related to the first part of this song — I felt like that man. But then, after some self discovery, I took responsibility for my choices and changed the direction of my life. As a result, I am now heading positively “into the blue again/after the moneys gone.”

In an unrelated yet equally interesting TEDTalk, Byrne discusses the influence of architecture on musical composition. He offers compelling examples of various types of music throughout history such as African music, classical music, opera, jazz, rock, hip-hop, and nature itself.

Today’s second selection, “Baby, You’re a Rich Man” by The Beatles, celebrates the 28th birthday of Facebook Chairman and Mark ZuckerbergCEO Mark Zuckerberg. The song was featured at the end of  the Facebook-inspired movie The Social Network (Affiliate Link).

Long before Facebook was programmed the song was written by John Lennon and Paul McCartney and recorded on May 11, 1967 (45 years and 3 days ago). It was originally released as the B-side of the single “All You Need Is Love” and was also included later that same year on the US album Magical Mystery Tour (Affiliate Link).

Beyond the convergence of Zuckerberg’s birthday to today’s date, Facebook is representative of my aforementioned change of course and journey into the blue again (see Once in a Lifetime).

Personally, my life has been both challenged and enriched by Facebook (and social media in general). Professionally, now almost all of the courses I teach include elements of social media directly or indirectly.

One course — MGMNT X 460.394, New Media Marketing at UCLA Extension — provides an overview of leading social media tools including Facebook, Twitter, LinkedIn, YouTube and more.  If you’re interested, an online offering of this course begins on July 5, 2012 — you can enroll online here!

Fittingly, and in thematic accordance with this song, later this week, once Facebook’s IPO takes place, Zuckerberg will need an even bigger brown bag in which to keep all of his money. Netting at least $21 billion in stock might just be the best birthday present ever!

Although Facebook co-founder Eduardo Saverin, whose struggle with Zuckerberg was portrayed in The Social Network (Affiliate Link) and who has renounced his US citizenship, might just get the last financial laugh as his renunciation of his citizenship will likely save him tens of millions of dollars in capital gains taxesor will it?

Baby, those are rich men!

Even the most venerable entities are not immune to economic adversity.

From American Express to Wynn Resorts, drastic action has been taken to ensure survival. The financial firestorm has scorched America’s oldest educational institution: Harvard Universityharvard-logoIn a bold move designed to ensure its fiscal survival, Harvard University today announced that it is selling it’s campus and going entirely online.

Billionaire businessman and 1965 Harvard Business School alumnus Robert K. Kraft purchased the 308 acre campus for an undisclosed sum. Kraft will develop the land into a massive commercial and residential complex in the heart of Cambridge, MA named “Harvard ‘s 100 Yards.”

“This was the most economically viable option;  we will save millions of dollars in toilet paper alone!” said Harvard President Dr. Drew G. Faust.

The school has experience with online learning through its Extension School and development of edX, but will develop a proprietary instructional platform for this new venture: Fully Online Optimized Learning System (FOOLS). In addition to robust learning tools, FOOLS will integrate several interactive features, including a virtual classroom environment similar to Second Life.

“We will miss our beautiful campus, but I am sure it will be equally as invigorating sending instant messages to each other,” Faust added. “L-O-L as they say!”

The change comes at a time of unusual fiscal concern at the historic campus. The university’s $36.9 billion endowment recently suffered losses of at least 22% (estimated at $8 billion) and projections anticipate a further decline. Insiders fear the loss could be even higher once real estate and private equity declines are considered.

AOL founder Steve Case has volunteered to produce thousands of CD-ROMs containing the systems operating system. Nobody expects to use them for anything but improvised coasters, yet Case insists.

Internet raconteur Philip J. “Pud” Kaplan will ease the transition by creating a “deadpool” game in which students can bet which classmate will fail next. Likewise, Facebook founder and former Harvard student Mark Zuckerberg will personally design an application to virtually recreate the social scene at the university.

Loic Le Meur and Gary Vaynerchuk will provide a continuous supply of French wine and cheese to the developers, faculty, staff and students during the transition. Social media expert Chris Brogan has also been hired to provide strategic vision while Loren Feldman will produce daily video updates of the technical development using puppets. Shel Israel and Robert Scoble will document the historic transition on Twitter.

“These people are all dopes,” Feldman groaned when informed of the news. “They should have asked me for my opinion since it is always the right one!”

To address any potential psychological concerns Dr. Phil and Dr. Laura will be on call to offer counseling services to those in need.

“The school is getting real,” said Dr. Phil. “Far too often people wait until it is too late to do what’s right.”  Not to be outdone, Dr. Laura is quoted as saying “without dormitories those stupid co-eds won’t be shacking up like unpaid whores!”

With regard to the development of the campus, Robert Kraft — who developed Patriot Place adjacent to Gillette Stadium where his New England Patriots play —  is no stranger to tackling big tasks and succeeding. The 67 year-old Kraft, with an estimated net worth of $6.6 billion, was named the 244th richest American by Forbes magazine.

“As an alumnus I am proud to be a part of this project. Today we are all Crimsons!” Kraft exclaimed.

Preliminary plans call for a residential area divided into four football-themed sections: First Down, Second Down, Third Down, Fourth Down, with an exclusive area for custom homes named Tom Brady Estates.

Also included will be a robust retail area with an array of retail stores. The initial list of national tenants includes HootersVictoria’s Secret, TGI Fridays, Subway, and Jiffy Lube. Patrons with small children can leave their children at “The Antonio Cromartie Daycare Center for Children with Forgettable Names” for a flat fee of $31.

In recognition of the land’s educational roots, a New England Tractor Trailer School (NETTTS) campus, “The Ted Kennedy Memorial School for Underwater Driving,” and a Greer Childers Body Flex Academy — along with several other instructional outletes — will open on the former site of the ivy league school.

With a nod to sustainability the entire development will recycle and reuse its waste at  the Eric Mangini Waste Processing Center. The facility will be heated by the hot air from ESPN headquarters in Bristol, CT (delivered directly via an underground pipeline).

With safety as a top concern, all 308 acres will be secured by a state of the art security and video monitoring system. Patriots head coach  Bill Belichick was personally involved with the design of the video camera network.

“It’s beyond anything I could have imagined,” commented Belichick. “The video system alone is worth the investment!”

Look for the first phase of  “Harvard ‘s 100 Yards” to open next summer!

PS: April Fools!