Some people claim to have a “hunger” for knowledge, but have you ever had your hunger fed in class — literally? Twice in less than one week I experienced this very phenomenon in two separate classes.

During the first experience — in an “operations management” class on Thursday, July 19, 2012 — I led my students in a gastronomically rewarding “class exercise”: order pizza!

To complete this exercise we had to define our specifications, locate and select a supplier, and order our inventory. A photo of the whiteboard on which we worked out all of the variables can be found below:

Pedagogy Meets Pizza in My "Operations Management" Class

We then had to pay for and — most importantly — eat the inventory when it was delivered 30 minutes later. The class consensus: great success!

Not only was this in-class exercise a success academically, but since we selected Domino’s Pizza as our supplier, the entire experience was full of the spirit of Ramon De Leon and his famous #RamonWOW!

If you’ve somehow never heard of Ramon, consider this: if ever there was a great example of someone whose social media strategy embodies the essence of an individual and his organization, it is Ramon DeLeon.

Not only is he the managing partner of six Domino’s Pizza franchises in Chicago, but he is “The Pizza Guy to Know in downtown Chicago!”

Ramon symbolizes how a small business owner can leverage social media to build a business. Beyond his effervescent presence in Chicago he has spoken at conferences around the world, sharing his infectious energy that he calls #RamonWOW!

Watch the 30 minute video below of Ramon delivering the keynote address at the 2010 Gravity Summit conference at UCLA and experience WOW:

The second experience occurred on the following Tuesday, July 24, during the last meeting of my buying behavior class at UCSB Extension.

In this instance one of my student groups gave an informative brand analysis presentation about Domino’s Pizza — and they even bought pizza for the class!

The presentation can be viewed below or directly at SlideShare.net.

After my class left, I tweeted @Ramon_DeLeon and @Domino’s letting them know about my students’ impressive presentation (below):

@MatthewAGilbert's Tweet to @Ramon_DeLeon and @Dominos

Less than eight hours later @Domino’s had posted a humorous and personable tweet in reply (below):

@Dominos Tweet to @MatthewAGilbert

All things considered it seems that pizza is unquestionably a powerful partner in pedagogy!

Is social media the new resume?

Chris Hutchins thinks so. On Friday, May 1, 2009 I caught up with Chris, the founder of Laid Off Camp during a meeting of the networking and collaborative career resource at Blankspaces. I invited him to expand on a statement he made during an interview with Leo Laporte on  the March 8, 2009 TWiT.tv “This Week in Tech” show (where he was joined by Brian Shaler):

“Social media is the new resume.”

In response to his statement, I asked Chris the following questions which he answered in the video below:

  1. Why is social media the “new resume?”
  2. Does social media help represent a candidate in a more three dimensionally way? Can it give employers a fuller sense of who a candidate really is?
  3. Have you had an experience with a recruiter using 1.0 tools who could not adapt to the 2.0 landscape?
  4. Have you had any experiences with a firm that made an effort to understand you as a person, but were still ineffective?
  5. Are there certain industries for which social media is naturally a better fit?
  6. Is there greater risk or reward with using social media to reveal the “real you?” What is the role of an employer in that risk or reward?
  7. What is your long-term vision for Laid Off Camp?
  8. How can employers participate in and benefit from Laid Off Camp?

Chris was gracious enough to spend some time with me and very candidly addressed each of my inquiries:

With the passage of time, Chris is now working for Milk — a mobile application development company based in San Francisco, CA  — although Laid Off Camp remains a proud part of his professional past.  Update: On March 16, 2012 Chris announced via his Twitter account that Milk, and it’s staff, had been acquired by Google; Chris is now a product manager at Google.

Speaking of the passage of time, since this interview was originally recorded, social media has continued to evolve as an exceptionally viable means by which individuals can market themselves and secure full-time employment and/or contract work — in social media or other industries.

Notably, according to a recent LA Times article, a growing number of employers are hiring people to mange their social media presence. If you are curious to learn how businesses are using social media to recruit candidates, you might find this infographic from Mashable of interest.

One particularly active resource for social media positions is the crowdsourced Social Media Jobs Group on Facebook.  Another resource includes the Social Media Jobs account on Twitter.

Mashable also offers helpful advice about how to get a job using Facebook, Twitter, YouTube, and Google+. If you’re not sure where to start, this Mashable article will teach you how to create an online resume with a website, videos, documents, and LinkedIn.

One recent humorous take on using social media to find a job involved Matthew Epstein donning a fake mustache in a creative and compelling effort to land a job at Google. Although his initial goal was not realized, his campaign garnered significant attention and helped get him hired as a product marketing manager at Sigfig, a web-based investment and financial management service.

Ironically, some criminals are also finding “jobs” using social media, so please be careful what you share online! Personally, I have been actively using social media since roughly November 2008 (I actually created my Facebook account a year earlier, but didn’t begin using it immediately).

Since that time the various social media tools and platforms — including Twitter, YouTube, and LinkedIn — with which I have experimented have helped me find several adjunct teaching opportunities.

I also launched a personal website with which I have consolidated my social media profiles while also offering a centralized resource through which I communicate who I am and the value I can add to any organization.

Additionally, this blog also provides a platform with which I can share knowledge while also promoting my skills to potential employers. Without question, social media has been a tremendous career enhancing tool!

In one such example, I was hired to teach marketing courses at UCLA Extension almost entirely because of a referral from Beverly Macy. Beverly is the CEO of Gravity Summit, a professional speaker and co-author of the book “The Power of Real-Time Marketing” (affiliate link). She also teaches a social media marketing class for UCLA Extension.

Beverly Macy and Matthew Gilbert at UCLA Gravity Summit on February 25, 2009

I first came to know Beverly on Twitter (in late 2008 or very early in 2009), just prior to the first Gravity Summit conference at UCLA in February 2009 (which I attended). Beverly and I later connected via Facebook in August 2009 and, in July 2010, she referred my resume to her contacts at UCLA.

After several months of administration and preparation I finally began teaching online the first of two courses with which I am now entrusted: MGMT X 460.394, New Media Marketing (Online). In the fall semester I added MGMT X 460.300, Consumer Behavior (on campus), to my repertoire. I anticipate continuing to teach these two courses for the foreseeable future and am very grateful for the privilege to do so.

Were it not for Twitter, I would have never come to know Beverly, and had I not come to know Beverly, I would have never had a chance to teach these classes.  I am forever grateful to Beverly, Twitter, and social media in general!

In what ways has social media played a part in your own career development and/or job search?

If you consider that gravity is a natural force which causes two separate particles to accelerate towards each other then the inaugural “Gravity Summit,” which was held on Wednesday, February 25, 2009 at the UCLA Faculty Center, was perfectly named.

Attracting a sold-out crowd of senior executives and decision makers from over 60 Fortune 500 companies and small businesses — more than 120 social media leaders and learners in all — the event gave attendees a forum through which they could share knowledge in person. It also gave attendees an opportunity to create new online connections following the event using the Gravity Summit network on Ning.

Gravity Summit seminars are designed to educate, inform and empower marketing professionals, small business owners, advertisers, and c-Level executives about social media.  Matthew Gilbert and Rodney Rumford at UCLA Gravity Summit on February 25, 2009

This unique educational event was launched by Rodney Rumford (author, consultant and CEO of Gravitational Media) and Beverly Macy (the managing partner of Y & M Partners and a UCLA Extension instructor specializing in social media classes).

“The goal of Gravity Summit is to help bridge the gap between the new social media marketing tools and the business community, “ Rumford explained. “And we continue to educate and share information with our Gravity Summit alumni through an exclusive online social network community where they can continue sharing and building on the relationships that formed at the event with trusted peers and industry thought leaders.”

Beverly Macy and Matthew Gilbert at UCLA Gravity Summit on February 25, 2009This was the first of several similar events to come that will take place on other college campuses nationwide. At each event individuals representing top brands are invited to speak based on industry expertise and their potential to provide unique insights into their social media marketing strategies.

Speakers at the UCLA event included:

  • Rodney Rumford, CEO, Gravitational Media
  • Beverly Macy, Managing Partner, Y & M Partners
  • David Reis, CEO, DEI Worldwide and Founding Member of WOMMA (Word of Mouth Marketing Association)
  • Justin Goldsborough, Social Media Manager, Sprint
  • Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive
  • Tony Adam, SEO Manager, Yahoo
  • Ricardo Bueno, Blog Director, Real Estate Tomato
  • Renée Barrett, Principal of Awareness, Action, Accountability
  • Karl Kasca, CEO, Kasca & Associates

Of those listed above,  PowerPoint presentations are available online from the following individuals (via SlideShare):

Beverly Macy, Managing Partner, Y & M Partners

Rodney Rumford, CEO, Gravitational Media

David Reis, CEO, DEI Worldwide and Founding Member of WOMMA (Word of Mouth Marketing Association)

Justin Goldsborough, Social Media Manager, Sprint

Ann Glenn, Senior Web Producer, Sony Pictures Imageworks Interactive

Tony Adam, SEO Manager, Yahoo

365 Days: 87/365 (February 25, 2009) [Matthew Gilbert and Justin Goldsborough at UCLA Gravity Summit]The event presented a tremendous opportunity for attendees to learn with and from each other.

I actually tweeted a good portion of the event live as it happened while sitting alongside Justin Goldsboroughfrom Sprint who was doing the same (as were several other attendees — all using the official Twitter hashtag: #gravsum).

This generated complimentary online discourse while the presenters simultaneously shared their information in person. Warren Sukernek of Radian6 engaged me at one point and I also connected with Carol A. Stevenson, a public relations professional and fellow Santa Clarita, CA resident who introduced herself to me from across the room!

By all accounts, the inaugural Gravity Summit was considered a great success — especially by co-founder Beverly Macy.

“We were able to build a brand in 60 days,” she noted. “We started planning the Gravity Summit event in late December 2008 and after the event we were quoted in the Wall Street Journal online. That’s the power of social media and specifically Twitter.  We ‘tweeted’ our way to the Wall Street Journal.”

Ricardo Bueno and Matthew Gilbert at UCLA Gravity Summit on February 25, 2009The next Gravity Summit will be held on May 5, 2009 at Stanford University and another is in the works for Harvard University in the fall.

Notably, the Stanford event was originally planned for June but it was moved ahead one month due to significant demand.

“At the conclusion of the UCLA event, we realized the overwhelming need for social media marketing thought leadership in the business community, so we moved the date up by one month,” Macy added.

Importantly, registration for the Stanford event is extremely limited: less that 100 registrations will be accepted. However, a new option for this session is live online participation!

For more information and to register for Gravity Summit Stanford go to http://gravitysummitstanford.eventbrite.com. And, for additional information about Gravity Summit in general, please read the following articles:

In closing, I feel quite fortunate to have attended this event. Although I had to leave early at 3 p.m. to teach a class at DeVry University in Bakersfield (a three hour adventure), the learning from this experience continues online and in the personal relationships that I created.

I also want to personally thank both Rodney and Beverly for making special accomodations so I could participate despite some significant personal limitations. I am definitely looking forward to future Gravity Summit events!