What have you learnt to forget?

Last year, during the heat of the summer semester, Ms. Alissar Nasrallah warmed the hears of my students with her keynote speech “What We Have Learned to Forget – The Human Behind the Business.” Alissar manages Prest, her family’s corporate gifting business. I first met Alissar when we were both extras on Star Trek Beyond; we struck up a friendship and I was fortunate enough that she was willing to share her insights and ideas with my class.

Acknowledging the connection between business and ethics, Alissar reflected on the importance of philosophical and humanitarian values and their role in business. The following is an essay version of her presentation — provided by Alissar.

We have segregated our life into two main categories: Business and Personal, forgetting that life has much more than that. We typically apply a “live in the moment” only between these categories with “don’t bring your home problems to your work” and vice versa. We got into the details of the norms and values “don’t be too friendly at work” “be too friendly at work to lobby well” “know where to stop” “your personality at work is different than your personality with your friends.”

The segregation got deeper, forgetting that this person is a singular one and that his life is much richer than being sized down to two sectors. Once we understand the big picture that makes us – what I call the big ‘I’ – we will know that this segregation is not needed and that our personality can be constant in all areas. We will know that the nuance is having clarity of how to act and when to act no matter where we are and whom we are dealing with. Enrich the big ‘I’ with humane values to find stability, clarity and to pave your way up in all your actions, words and thoughts.

An inevitable part of enriching the big ‘I’ is how we deal with the other ‘Is’. Because of the ferociousness of survival, we apply twisted strategies that, I believe, most are not filtered humanely – from networking (that comes from the basic human nature of relationships), plotting to defeat colleagues, human objectification and object humanization, etc.

Why not try to change the twisted strategies for once and see how the world evolves; we might like it better. Strategies are needed yes, and smartness is needed. Inhumanity is not. Depict negative connotations is everything you read, you see, you watch, you listen to and you think of. What we feed our mind will be unavoidably translated into our actions.

If you don’t believe in goodness to drive your actions and responsibilities towards others, you have to believe in the simple logic that says: if I encounter pain on you, you will most probably reply with pain. Put this on the whole population scale, having in mind the complex human psychic.

The world will be an unpleasant place to live in – an unsustainable place. We often use the term sustainability when we talk about the natural environment, and not the human environment. For us to live together sustainably, we need (not only want) to live well together which means we need to be good to each other. In the lines of this idea, I came up with a simple untwisted strategy that I called “Positively-Conditioned Objectives”.

Everything we do at any time has an objective, even if we are unaware of it. A coffee with friends has an objective of connecting, venting out, updating. Being aware of the objective allows us to eliminate anything unnecessary along the way. The objective is for us and the positive-conditioning is our responsibility towards others. “I want to be the best cook” is my objective – it is for me. “Supporting others along the way” is my positive conditioning – it is my responsibility towards others.

I am not only talking about big objectives. I am also talking about walking-in-the-park’s objective and having-coffee-with-friends’ objective. The biggest objective of all times is to live happily. And the biggest positive conditioning is to be loving. You can push this strategy down to your tiniest actions, thoughts and words. It is a compass to always know yourself, be aware of what you’re doing, thinking, saying and feeling all the while being responsible towards others for a sustainable, more pleasant collective life.

You can also watch a video of Ms. Alissar’s presentation below.

I was asked to give an impromptu speech to new College of Business Administration (COBA) students at the American University in the Emirates (AUE) during an orientation session on September 26, 2017. This video was captured by a colleague in attendance. The text of what I said follows:

“By the end of your four years or three years or five years, whatever it is, you are a changed person for the better and part of that change comes through your participation and engagement in the whole academic experience — beyond just the grades, beyond just your one area. So, I guess my suggestion is to open yourself up to many different opportunities, meet different people, participate in activites, do your best in your class, participate in your class, and make the most of your time in your moment here. I often joke with my students that I was in a hurry to graduate; in fact I graduated early from my undergraduate school. And then, the minute I graduated, I said “why did I do that?” Make the most of your time here; it’s a special time, it’s kind of a magical time, even though you’re going to have stress and moments of anxiety and pressure. But, overall, your college experience is a very unique and positive time for you.”

CPI Media Group and Tahawul Tech present “Evolve – A Digital Transformation Forum” on Tuesday, October 24 from 8:00 AM – 2:30 PM at the Jumeirah Beach Hotel in Dubai, UAE.  Attend this event for free by registering online at http://bit.ly/2kb3fI8!

Digital transformation is defined as the methodology enterprises can use to transform and create new business models and culture with digital technologies. The convergence of new digital technologies, including social media, mobile, cloud and embedded devices is presenting opportunities for businesses to transform their operations to gain competitive edge.

The C-suite plays a critical role in making transformation happen and research shows companies which have succeeded in delivering a fundamental transformation of their business through technology benefit from a significantly better financial performance than their peers. The event, which aims to attract more than 300 C-level digital leaders from public and private sectors, will shed light on the strategies needed for regional businesses to map out their transformation journey and how to go big with digital with the right vision and leadership.

The event will bring industry leaders to share their journey on how they have invested in technology which allowed them to transform their business. Delegates will learn from  speakers and have questions answered through an engaging and interactive forum including key-note speeches and panel discussions. There you will learn how digital and new technologies are disrupting companies and industries.

Attendees will also explore how your organization can progress to the next phase of digital transformation with significant, measurable business impact. Hear from industry luminaries about how they solved complex business challenges with effective approaches and technologies. Review the agenda for the day and register for free at: http://bit.ly/2kb3fI8

What are your doctoral hopes and dreams?

As part of the University of Leicester‘s online “Discovering Your PhD Potential” course I was asked to describe my doctoral hopes and dreams in a community of practice using a unique tool called Padlet, a free application to create an online bulletin board you can use to display and share information for any topic.

I was instructed to share a photo summing up my feelings, a short video or audio clip describing my thoughts, a short paragraph of text or even just one word. I decided to record a video, shared below, in which I share three adjectives describing my current mood and elaborate on the impact and importance of each: academic, energetic, and pragmatic.

In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

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Happy 14th birthday to my sweet and smart son, Jacob! He has overcome many challenges in his short number of years, but he has always been happy and kind to everyone, confronting his issues with grace, determination, and humor. A natural musician he plays piano and saxophone, making the world more melodic and meaningful in the process. It’s challenging for us both with my living so far away, but he is always close by in my heart (along with my younger son, Max). I am so inspired by the person Jacob is and the man he is becoming!

Expat marks the spot?

Sheikh-Mohammed-3-FingersThree years ago today — September 8, 2014 — I first set foot in Dubai and took the first of many steps that have led me to my new life as an expat. Although emotionally anchored to my two amazing sons in Los Angeles, Jacob and Max, Dubai has revealed to me new friendships and opportunities I could have never realized in the United States.

Included among these opportunities is the very real possibility that I can finally earn a PhD, thanks to the American University in the Emirates (AUE). On a more personal level, my time in Dubai has opened my heart to new love, which has in turn filled me with hope and faith, two things with which I have long struggled.

I am thankful for Jumeira University, which first opened the door to this incredible experience, AUE for providing me with the next step, and for everyone who played a part in my process of self discovery and development. I am also filled with pride for my sons’ accomplishments and appreciation their increasing ability to understand why it was necessary for me to go overseas; despite being far from them physically, they are always close to my heart.

Most notably I am grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and ruler of Dubai, for making Dubai a place where even the wildest dreams can come true.

“My family, my future; it means too much to me. I can’t risk it, it’s not worth the risk; I’m done.” — Eric Lopez in Game’s Over

I previously blogged about my adventures as an extra on Star Trek Beyond in 2015, but in July 2017 I beamed up to a starring role as Eric Lopez in “Game’s Over,” a short film by students at SAE Institute Dubai. We shot the film during the evening on July 18 and 19 in Dubai and it premiered at a student showcase at SAE on August 20.

I was invited to participate in this film noir project by Natalie Aji, the film’s producer, Melissa Urresti, the director, via my profile on Mixfame (an online platform connecting talented individuals with production houses, casting directors and producers for projects in UAE and the Middle East).

A description of the film follows:

“Three men are involved in the Los Angeles underground scene. When Eric wants to quit in order to save his family, John and Matthew must figure out a way to make him stay in order to sustain their social status and not expose the crimes they have committed.”

After participating in a student film and two promotional videos at the American University in the Emirates (where I have taught management and marketing courses since 2015) in addition to my past appearances on game shows from 2000 to 2008 I was thrilled to be a part of this project. Acting in this film was challenging, yet rewarding; it pushed me to expand my abilities creatively and professionally.

I also appreciated the opportunity to expand my acting experience with such a dramatic role in a project that helped students complete a project for their degree program. I was thoroughly impressed with their dedication and determination. Although it is slightly less than 8 minutes in length, we spent at least 10 hours shooting on location; I am sure at least that many hours were spent editing the final film.

You can watch “Game’s Over” below or view it directly on YouTube.

Bravo to the crew and my fellow cast members for a job well done!

“To be a teacher in the right sense is to be a learner. I am not a teacher, only a fellow student.” — Søren Kierkegaard

Inspired by the quote above (which is the anchor of my teaching philosophy), I have been learning while teaching for a decade. Ten years ago today — on Monday, June 18, 2007 — I began my career in academia when I started teaching COM 120, Effective Persuasive Writing online at what was then called Axia College (University of Phoenix‘s online junior college).

It’s hard to believe that much time has passed; it feels like just yesterday when I began my career in academia after having previously consulted and worked in marketing. Technically I started teaching on September 2, 2006 when I taught my first traffic school class, but this was my first academic course. Since that first step I have embarked on a much longer journey. I have had the opportunity to teach and learn with more than 4,500 students in over 80 classes — in the United States, the United Arab Emirates, and online.

Acting as a “guide on the side” and not a “sage on the stage,” I combine learning with laughter and encourage students to pursue their individual ideas. Having taught students of various ages, ethnicities, and socioeconomic backgrounds, I am especially sensitive to the diverse challenges with which my students might be contending.

I join with my students on a journey of generative learning. Sensitive to the unique experiences, challenges, and learning styles of adult learners, I assign projects relevant to their personal and professional perspectives. Believing education should create community, not competition, I combine learning with laughter to construct a collaborative classroom. Interdisciplinary, I welcome varied viewpoints and encourage my students to own their education.

I have been fortunate to have taught for numerous notable educational institutions including American University in the Emirates (AUE), Jumeira University, Musicians InstituteNational University, Strayer University, UCLA Extension. and UC Santa Barbara Extension. Actively involving myself in higher education, I have embraced academia as both my vocation and avocation.

I have spoken at academic conferences; written a book, a book chapter, and several scholarly papers; conducted corporate training seminars; appeared on three podcasts; and made a 1.5 second appearance in Star Trek Beyond as an extra! I was also honored with an award from AUE recognizing my program development efforts for the College of Business Administration.

The past 10 years have been filled with personal growth and professional development; I have improved as an individual just as I have expanded my abilities as an educator. I look forward to many more years of continuous improvement in both areas.

These years have not been without their challenges and setbacks, but I remain grateful to my colleagues, friends, family, mentors, and students for the chance to help shape the lives of others, while giving my life greater meaning.