Are you a connector — or looking to connect?

malcolm-gladwellIn his 2000 book “The Tipping Point: How Little Things Can Make a Big Difference,” author Malcolm Gladwell argues that ideas, products, messages, and behaviors “spread just like viruses do.”

He then explains how “word-of-mouth epidemics” and trends are triggered through “The Law of the Few” by three pivotal personality types:

  • Connectors: people who know large numbers of people across a wide array of social cicles who enjoy making introductions between individuals in those different circles; a connector is the social equivalent of a computer network hub.
  • Mavens: a subject matter expert expert who connects us with new information; they gather knowledge and understand how to share it. Gladwell explains that mavens are the people who start “word-of-mouth epidemics”  because of their knowledge, social skills, and ability to communicate.
  • Salespeople: charismatic persuaders with powerful negotiation skills responsible for advertisements and marketing through which they strive to convince others of “needs” (which may or may not exist). They are masters of “The Stickiness Factor,” and know how to make ideas and products simpler and more attractive. Notably, Salesmen are often paid for their skill, while Mavens use their skills for the simple pleasure of sharing knowledge and and helping others

On Wednesday, March 1 from 6 to 9 pm at Dusty’s in Dubai you can discover if you are a Connector, Maven, or Salesperson at “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends.

mfyfExpect great conversations, new relationships and an environment where luck feels at home. Visit the event’s website to learn more and to register at https://myfriendsyourfriends.com; you can also explore the gathering’s Facebook event page at https://www.facebook.com/events/755312037978472/.
Attendees are invited by the hosts (of which I am one), who will ensure you have a great time and get the most value from attending. Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody at My Friends Your Friends and make memorable connections. They include:
  • Anika Morjaria: online personality Literally Anika; content creator, brand ambassador and model.
  • Arthy Baheerathan: founder of Arthyreally and Patches & Flash; photographer and digital content creator.
  • Harshana De Silva: founder of Alliance Events, Dubai’s best kept secret for corporate events.
  • Hunter Lee Soik: head of global community at Dubai Future Foundation; tech entrepreneur and futurist.
  • Kanchan Kulkarni: founder and fashion designer at Kara, a home grown label making noise on catwalks globally.
  • Lobito Brigante: DJ; organiser and curator of cultural events; party rocker and turntablist.
  • Matthew A Gilbert: instructor at The American University In The Emirates; tech and marketing expert.
  • Omar ‘Ot’ Tom: co-founder and co-host of The Dukkan Show; established Dubai’s number one podcast; MC and strategic planner.
  • Raj Kotecha: founder of Creative Content Agency and My Friends Your Friends; co-founder of Vaynerworld; DJ.
  • Richard Boullemier: news presenter at Arabian Radio Network; head of business development at First and Ten Productions.
  • Ritesh Tilani: founder of Joi; active member Of Dubai’s entrepreneur and investor community.
  • Saana Azzam: founder and CEO of Mena Speakers, responsible for bringing incredible speakers to Dubai.
  • Shyam Savani: brand manager in lifestyle, fashion, and travel; Trendsetter of The Year, 2015
  • Sonal Kotecha: interior designer at Pallavi Dean Interiors; Young Interior Designer of The Year, 2015.
Learn more about the hosts at https://myfriendsyourfriends.com/#hosts-section. If you don’t have an invite from a host, you are still very welcome, just register now at https://myfriendsyourfriends.com/attend.
mfyf

Indicate your interest in attending this event by registering now!

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit:

Facebook favors the bold. Okay, technically fortune favors the bold, but I was recently bold on Facebook and that risk paid a handsome reward. On the morning of Monday, October 19, 2015 I saw a Facebook post by Robert Scoble announcing his arrival in Dubai for Gitex Technology Week. Intrigued, I reached out to the noted blogger, technical evangelist, author, and futurist whom I have followed virtually for many years.

He replied to my comment quickly and then, via direct message, graciously invited me to a dinner that night hosted by Rackspace Hosting. As it turns out, this would be one of the most exceptional experiences of my life. I found myself mingling with more than two dozen technology industry insiders and thought leaders at the Exchange Grill in the Fairmont Hotel (near the Dubai World Trade Centre where Gitex was happening).

Ben Parr, Robert Scoble, and Matthew A. Gilbert, MBA.
Ben Parr, Robert Scoble, and Matthew A. Gilbert, MBA.

I had the pleasure of getting to know people from Afkar.me, Cazar, Middle East Global Advisors, Rackspace HostingRockefeller Innovation, SQREEM Technologies, uBeam, and other impressive organizations. I also chatted with Ben Parr, former Mashable editor and author of the book Captivology, along with Creative Content Agency founder and DJ Raj Kotecha, plus Dubai-based social media personality Literally Anika.

We talked about a range of topics including:

  • Behavioral Intelligence
  • Being an Expat Entrepreneur
  • Big Data
  • Burning Man
  • Fantasy Football
  • Future of Robotics
  • Internet of Things (IoT)
  • Mobile Phone Industry
  • Next Steps for Twitter
  • Predictive Analytics
  • Self-Driving Cars
  • Wireless Battery Charging
  • Venture Capital and Innovation
  • Why Facebook is “Where It’s At”

Having both grown up in the San Francisco Bay Area (with an interest in journalism and technology), Robert and I found ourselves sharing memories from the 1989 Loma Prieta earthquake. We also talked about being fathers to sons with an autism diagnosis. It was an enriching experience getting to know someone I knew much about and with whom I had much in common, but before that evening had never met in person.

As a lifelong learner it was an opportunity to immerse myself in an ocean of ideas to inspire my research and catalyze my creativity. As an educator it was a chance to connect with individuals who want to enrich my classroom as speakers and strengthen my students’ learning via internships, involvement with business incubators, and engagement in experiential education.

It was a night unlike any I have experienced before; it was definitely a moment when I was delighted to not be the smartest person in the room (as the popular saying goes). I look forward to what dreams may come from this transformational evening.

Thank you, Robert Scoble!