“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it also appeals to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.
The workshop was designed to help individuals understand what personal branding is and what it is not, why personal branding is important personally and professionally, and how to create your personal brand. Attendees don’t need prior personal branding experience to participate in the workshop, which is organized into the following three sections:
1. What is a Personal Brand?
2. Why Do I Need a Personal Brand?
3. How Do I Create a Personal Brand?
At the conclusion of the workshop attendees should understand how to:
1. Define personal branding and its relevance.
2. Identify the most effective social platforms.
3. Develop and promote your personal brand.
The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:
Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.
Conference accepted articles will be published in refereed journals such as:
“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“
Having helped found the (dearly departed) UC Santa Barbara chapter of Theta Chi it was an honor to participate in this event as an alumnus instructor. Since my birthday was the day before, it was a great gift to share my knowledge with undergraduate members of an organization I admire.
Of course you don’t have to be a member of Theta Chi — or any other fraternal organization — to appreciate what I shared during my session. It is my hope you find value in my presentation beyond the audience for whom I first prepared it.
I welcome your insights and ideas as well; I am a teacher because I am a lifelong learner. It would be my pleasure to learn from and with you as I did on this day with my undergraduate brothers in Theta Chi!
To recap the content in the video:
Why setting your goals is important.
Goal setting brainstorming and audience interaction.
A personal story about how we undermine our goals.
How to focus yourself with help from your colleagues.
Why setting your goals (not someone else) is important.
A personal story about setting my goals after undergrad.
Dealing with parents who try to set your goals for you.
What happens when you don’t set goals for yourself.
How to set and achieve your goals with your I.D.E.A.
You can also view via Slideshare the presentation I used in the above video: