Balancing theory and reality, my research interests intersect humanity, industry, and technology. With an interdisciplinary orientation I engage in intellectual initiatives that create connections between ideas and industry, contributing knowledge to both theory and practice. I have published my research in books, book chapters, case studies, conference proceedings and publications, and peer-reviewed journals. Specific research interests include:
- Business Communication
- Consumer Behavior
- Digital Economy
- E-Commerce
- Educational Technology
- Entrepreneurship
- Mobile Marketing
- Sharing Economy
- Social Media Marketing
- Sports Marketing
