Research Interests

Balancing theory and reality, my research interests intersect humanity, industry, and technology.  My first book, edX E-Learning Course Development, was published for educators designing, developing, and deploying MOOC courses on the edX platform. Additional research of mine is published in book chapters, refereed academic journals, refereed conference publications, and refereed conference proceedings. I have also been cited in a business book, industry publication, and a marketing journal. Specific areas of interest include:

  • Behavioral Economics
  • Business Communication
  • Business Intelligence
  • Collective Intelligence
  • Cultural Dimensions Theory
  • Entrepreneurship
  • Human-Computer Interaction
  • Information Management
  • Mobile Marketing
  • Knowledge Management
  • Social Media Marketing
  • Sports Marketing
  • Transactive Memory
  • Travel and Tourism Marketing
  • Virtual Reality