Research Interests

Balancing theory and reality, my research interests intersect humanity, industry, and technology. With an interdisciplinary orientation I engage in intellectual initiatives that create connections between ideas and industry, contributing knowledge to both theory and practice. I have published my research in books, book chapters, case studies, conference proceedings and publications, and peer-reviewed journals. Specific research interests include:

  • Business Communication
  • Consumer Behavior
  • Digital Economy
  • E-Commerce
  • Educational Technology
  • Entrepreneurship
  • Mobile Marketing
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing