Research Interests

Balancing theory and reality, my research interests intersect humanity, industry, and technology. My first book, edX E-learning Course Development, was published for teachers and trainers designing, developing, and deploying MOOC courses for edX. Additional research is published in book chapters, refereed academic journals, refereed conference publications, and refereed conference proceedings. I have also been cited in a business book, industry publication, and a marketing journal. Specific areas of interest include:

  • Behavioral Economics
  • Business Communication
  • Crowdfunding
  • Educational Technology
  • Entrepreneurship
  • Mobile Marketing
  • Social Media Marketing
  • Sports Marketing