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7 Career-Saving Social Media Strategies

July 7, 2016

1. Add Value to Conversations: If all you do with social media is re-tweet and share the ideas of others then it is apparent you won’t offer a potential employer original thoughts and you most likely lack motivation and initiative. In short: don’t be boring!

2. Avoid Smack Talking or Trolling: Politics, religion, and sports are topics about which people are passionate, but when you go overboard emotionally you can get yourself into trouble. Even a casual comment on an article on Facebook or a reply to a Tweet can come back to haunt you. There are countless stories of people getting fired from a job before they even start it due to a careless tweet or flippant Facebook post.

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3. Don’t Discriminate: 34% of employers in CareerBuilder’s recruitment study reacted negatively to finding social media posts with discriminatory comments related to race, religion, and gender. Another 29% of employers reacted negatively to social media posts with discriminatory comments related to race, religion, and gender. And, even if your intent was to be humorous, keep in mind that comedy doesn’t often translate online or across cultures; something you might think is funny might be offensive to others.

4. Keep Private Info Private: Unless your name is Julian Assange, you’re likely not going to make friends or influence people by disclosing sensitive or confidential information on social media. And, no matter how quickly you might try to delete it, social media remembers. You might also inadvertently share private information in public, especially on Facebook, where most people seem to misunderstand the platform’s privacy policies.

5. Post Appropriate Pictures: 46% of the employers in CareerBuilder’s annual social media recruitment study said provocative or inappropriate photographs are a big red flag. Another 40% said finding information about candidates drinking or using drugs was another reason to pass.  In short: don’t put your faults and foils on display for a future employer to find. Christopher Affsa, an attorney at the Law Office of Daniel F. Affsa in Weymouth, Massachusetts, shared the following:

“I had a drunk driving client tell me she went to one bar and only had one drink. I checked her Facebook and her profile picture was of her raising a glass. Worse, on the night in question she checked into five bars.”

6. Present a Professional Persona: Ironically, one of the biggest errors people make is to overlook the opportunity social media offers them to elevate awareness of their personal brand. According to CareerBuilder’s annual social media recruitment study:

52% of employers research applicants online. Within that group, 60% look for information supporting the candidate’s qualifications; an additional 56% want to see a candidate’s professional online persona.

7. Use Good Grammer, err — Grammar: Learn your homophones! Your and you’re mean different things as do their, they’re, and there. Conversely:

37% of employers in CareerBuilder’s recruitment study  reacted favorably when they discovered that a candidate had great communication skills; 38% were further impressed when a candidate’s social media presence conveyed a professional image.

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Return of the Pod(cast) People

June 27, 2016

The Pod(cast) people have returned!

satisfactionistThe second part of my appearance on The Satisfactionist Podcast with Ben Olmos has been published. Be sure to also read the blog post about my first appearance.

Once again it was a great experience and, it appears Ben and I might collaborate on future episodes of the podcast; more to come soon!

This is the second of two podcasts in which I will appear (the previous podcast was published one week ago). My interview begins at 22:58; listen to it on SoundCloud below or you can also hear it on Stitcher.

Topics tackled in this episode include:

The “Gig Economy” and my “minor league pitching” experience teaching traffic school where I developed my classroom management skills. This lead to my adventures as an adjunct instructor for 9 years — during which I have taught 3,000 to 4,000 students in 70 courses (with numerous sections) at 16 different universities in 2 countries.

This lead to my work designing curriculum and developing courses that I taught and those I was specifically contracted to create without teaching them. We chat about my favorite word — rubrics — although, as an instructor, I am careful about when I use them to limit students from obsessing about matching their rubric to a specific grade.

We then discuss how I found my way to Dubai where I have been teaching marketing and management courses since September 2014. My expat experience was inspired by the possibility of my participating in a program with UCLA Extension in which I would teach for 30 day cycles in Saudi Arabia.

Unfortunately, that opportunity never came to fruition, but it did make me realize there was an entire world of opportunities outside of the United States — including two opportunities in Kabul, Afghanistan that I decided to pass on.

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We then explore my exceptional experiences living and working in Dubai where I have been widely welcomed by the local population and individuals from elsewhere who call UAE their home. I share details of driving the roads and roundabouts — including some Google Map misadventures!

I discuss the surprisingly temperate weather during the winter months (mid-October to mid-April) along with other aspects of daily life, including the impressive integration of SMS functionality and mobile phones into everything from paying speeding tickets to paying to park.

I also elaborate on my admiration for my students and the effort they invest into their education; they take their role as the next generation seriously and are focused on being prepared for the responsibilities with which they will be entrusted.

Notably, a large percentage of students at my current university — American University in the Emirates (AUE) — are Emirati (approximately 70%) and most of the remaining percentage are from other Arab countries or elsewhere in the world. In total I have students with 30 different nationalities here. It’s a wonderfully worldly experience!

Although it is challenging to be so far from my 10 and 12-year-old sons, traveling 8,000 miles from the life I had known to finally find a foothold in the life I had fruitlessly worked towards in the United States.

Similarly, contrary to the absurdity of the current election cycle in the United States, my experience in Dubai has been a rewarding and enriching one; I am grateful for this unique opportunity and am making sure to maximize the moment.

edx_logo_finalLastly I introduce and explain the ways my book, edX E-Learning Course Development, can be used by teachers and trainers to prepare, produce, and promote a course on edX or Open edX.

I explained my unique approach to starting each chapter with an anecdote, quote, or pop culture reference, additionally outlining how I worked from edX technical documentation, rearranging and re-imagining it in a way that aligns more accurately with the way an individual would create or convert curriculum.

We then boldly go on to discuss my experience as an extra on the upcoming Star Trek Beyond movie where I was on set for 17 hours straight!

Beam me up!

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Raj Kotecha and the Business of Marketing

June 26, 2016

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit:

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