It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.

“Yusajel Hadaf!”

This phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal.

However, the 2012 founding of the Emirates American Football League (EAFL) in the UAE, along with changes in athletic interests that include the National Football League (NFL) and American football, could change this.

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL and profiling its social media strategy in the soon-to-be-published book The Routledge Handbook of International Sport Business. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which will be published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy
  • Sport Marketing
  • Sport Economics and Finance
  • International Sport Law
  • Sport Media and Communication
  • Sport Tourism
  • Sport Development.

In recognition of The Routledge Handbook of International Sport Business, on May 1, 2017 I was invited to share my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. As was the case when I previously presented my book, “edX E-Learning Course Development” on January 30, the event took place in the AUE Library.

You can watch a recording of my Facebook Live broadcast from the presentation below (it was originally posted on my Facebook page):

“An investment in knowledge pays the best interest.” — Benjamin Franklin

I am proud to share that San Diego, California based National University​, where I have taught undergraduate communication and MBA marketing courses since 2009 (both online and on-campus), was recently ranked 47th by Online MBA Today! The MBA program is profiled as follows:

“The School of Business and Management at National University features an online Master of Business Administration with an emphasis in Marketing.

This 100% online MBA is based on five pillars of education the school prioritizes from the direction of its administration. The themes valued and taught include Relevance, Accessibility and Support, Specialization, Application, and Technology.

This degree is divided between 63 quarter units of graduate credit and is priced at $416 per quarter unit making the total cost of tuition $26,208. The four courses required for the Marketing concentration include Consumer Behavior, Global Marketing, Market Research, and Strategic Marketing Simulation.

Qualified students can complete this degree with a minimum course load of 16 courses and 63 quarter units while students lacking the required academic experience can expect to take up to 19 courses and be responsible for up to 76.5 quarter units.”

You can learn more about the MBA program here and watch a short video about the value of the degree from Dr. David W. Andrews, President of National University below: