It’s  rewarding to get recognized for your role in education.

Case in point: I was selected by Maggie Williams to step into the June 2018 “Spotlight” of Chief Learning Officer Middle East. The Spotlight is a short interview completed virtually, face to face and can be written or video.

Through this profile I was invited to share my insights into education with the Chief Learning Officer Middle East community of educators, learning and development professionals, and human resources practitioners. 

Presented in question and answer format, I  addressed each of the following inquiries:

  • How would you describe the culture of your business?
  • What are the biggest challenges in the next 5 years?
  • What are the skills and competencies that you would need to train in order to meet the region’s talent requirements?
  • What is your Philosophy?
  • What’s next on your agenda?
  • How can people connect with me?

Of the seven questions above, the one I found most interesting was the second one: What are the biggest challenges in the next 5 years? My answer to that question follows:

I envision three big challenges facing higher education and corporate training in the next five years; they are broad in scope, but specific in application and can be characterized as: pedagogical, practical, and portable.

The first, pedagogical, means that all learning activities should be anchored to educational objectives; these provide parameters for the development of curriculum and metrics against which assessments can be measured. As educational offerings continue to embrace entertainment, it is essential to ensure there is still value to that experience.

The second, practical, acknowledges that learning should be useful and applicable to the real world; it might not be immediately actionable, but it should be relatable to the learners taking the course. Giving a nod to the influx of entertainment in learning, learning should leverage all technology and tools to make it as engaging and entertaining as possible — without sacrificing the integrity of the instruction.

The last challenge, portable, speaks to increased use of mobile devices as delivery devices. At the most basic level educational offerings should be developed using responsive design principles to ensure their accessibility on as many devices as possible. Ideally, learning modules will be specifically designed for mobile devices via customized apps, technology, or tools. Consideration should also be given to making content available offline and for users with low-bandwidth connections.

Do you agree — or disagree — with my predictions?

In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

“Don’t just count your years, make your years count.” — George Meredith

A decade ago — on September 19, 2007 — I started this blog to document my journey as a PhD student in human and organizational systems at Fielding Graduate University. I envisioned it as a personal journal, academic endeavor, and professional platform. Although I withdrew from Fielding, I continued blogging.

A few years later I launched my website, but this blog was my first form of online expression and it has evolved into the anchor of my social media strategy. This blog has been a tool through which I have shared my story; I will continue doing so indefinitely.

As I begin to discover my PhD potential with the University of Leicester, my PhD plans are again becoming a possibility. Once I begin my program this blog will reflect those experiences along with my adventures in academia.  I look forward to the future with optimism and idealism. The worst is over and the best is yet to come.

Speaking of focusing forward, in the first week of the Discovering Your PhD Potential course I was asked to answer the following question: Where do you see yourself in five years’ time? In ten years? (Consider carefully whether doing a PhD will help you to fully achieve this, and if so how?). My answers follow:

In five years I will:

  • Defend my doctoral dissertation and start my first year teaching with my PhD.
  • Apply for a promotion from being an instructor to assistant professor at AUE.
  • Live a healthy lifestyle that brings me comfort, calmness, and confidence.
  • Share my life with a partner who fills my soul with faith, hope, and love.
  • Expand my acting to include commercials and voice over work.

In ten years I will:

  • Publish at least ten papers in high quality journals, five book chapters, and two books about social media marketing, sports management, or my related research interests.
  • Work towards a promotion from associate professor to full professor before I turn 55.
  • Celebrate my sons living happy and healthy lives as they embark on adulthood.
  • Produce five online video courses and appear in a half-dozen podcasts.
  • Enjoy financial stability and the ability to travel at least twice per year.

The past decade has dealt me both unplanned obstacles and unexpected opportunities. Trying yet inspiring experiences have broken me while strengthening me. I have grown as a person and a professional; I am changed for the better, despite the scar tissue. This blog has documented these changes and will continue to serve as reflection of my progression. I am eager to make the most of each moment and invite you to join me on my journey.