Topics about technology — Internet, Web 2.0, virtual learning, and more!

Size doesn’t predict significance!

The day after America celebrated its 170th Independence Day in 1946, French designer Louis Reard unveiled a daring two-piece swimsuit that would forever liberate legions of water-bound women: the bikini.

Proclaiming a two piece swimsuit wasn’t a bikini “unless it could pulled through a wedding ring,” Reard capitalized on the sensation of his invention and ensured its lasting success. Although comprised of only 30 inches of fabric, the impact of the bikini was felt worldwide — much like the shockwaves from the nuclear bomb tests that took place on Bikini Atoll (the suit’s namesake).

According to a Smithsonian article titled The Bikini’s Inventor Guessed How Much It Would Horrify the Public, “He chose the name because he hoped that the raunchy two-piece would elicit the same shock and horror that the atomic bomb did.”

The birthday of the bikini is a reminder to small businesses that they can overcome the odds and atomize their adversaries. No matter the size, the potential for success of an organization and the individuals that comprise it is unlimited.

The secret to their success is about captivating people with clever storytelling; once an organization uncovers clarity, embraces creativity, and commits to consistency in its communication, the possibilities are limitless.

“An investment in knowledge pays the best interest.” — Benjamin Franklin

I am proud to share that San Diego, California based National University​, where I have taught undergraduate communication and MBA marketing courses since 2009 (both online and on-campus), was recently ranked 47th by Online MBA Today! The MBA program is profiled as follows:

“The School of Business and Management at National University features an online Master of Business Administration with an emphasis in Marketing.

This 100% online MBA is based on five pillars of education the school prioritizes from the direction of its administration. The themes valued and taught include Relevance, Accessibility and Support, Specialization, Application, and Technology.

This degree is divided between 63 quarter units of graduate credit and is priced at $416 per quarter unit making the total cost of tuition $26,208. The four courses required for the Marketing concentration include Consumer Behavior, Global Marketing, Market Research, and Strategic Marketing Simulation.

Qualified students can complete this degree with a minimum course load of 16 courses and 63 quarter units while students lacking the required academic experience can expect to take up to 19 courses and be responsible for up to 76.5 quarter units.”

You can learn more about the MBA program here and watch a short video about the value of the degree from Dr. David W. Andrews, President of National University below:

On January 30, 2017, I shared my book, “edX E-Learning Course Development,” to faculty, students, and staff at American University in the Emirates (AUE). Below are videos and photos — along with a copy of the presentation — from that event.

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This was the inaugural “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. The event took place in the recently renovated AUE Library; an impressively modern space that encourages education and helps create a learning community.

distinguished_guest_speaker_banner_gilbertI brought in students from my MKT 200-2, Principles of Marketing class and we were joined by an impressive assembly of faculty, staff, and other students — many of whom I am now teaching or have taught in the past. I estimate that, in total, there were upwards of 50 people there. I was honored to be the first speaker at this event during which I:

  • Introduced MOOCs and edX.
  • Shared info about the book.
  • Described my experience.

Below is a slightly edited video of my presentation (from a Facebook Live recording which I filmed with the help of one of my students); it is 26 minutes and 30 seconds in length. I invite you to watch it and learn more about my MOOCs, edX, and my book, “ed E-Learning Course Development.”

You can also review an updated PowerPoint presentation based on the one that I used; it provides a background about the information that I presented, though — just as I do when I teach — the slides were a starting point and not the only point I made.

You can also watch two Facebook Live videos recorded by an AUE staff member:

At the conclusion of my presentation I was awarded a “Certificate of Recognition” from Professor Miroslav Mateev, Interim Vice President of Research and Advancement, on behalf of the Library and Information Resource Center (LIRC) and Office of Research and Advancement (ORA). I was also given a leather attaché case and sincere thanks for my efforts. It was a lovely gesture.

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In summary, “edX E-Learning Course Development” is a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform. It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course: a strategy to market your course.

You can learn more about “edX E-Learning Course Development” and purchase the book on Amazon or on the Packt Publishing website. I also invite you to contact me with inquiries or opportunities related to this blog post or beyond using the form below.