CPI Media Group and Tahawul Tech present “Evolve – A Digital Transformation Forum” on Tuesday, October 24 from 8:00 AM – 2:30 PM at the Jumeirah Beach Hotel in Dubai, UAE.  Attend this event for free by registering online at http://bit.ly/2kb3fI8!

Digital transformation is defined as the methodology enterprises can use to transform and create new business models and culture with digital technologies. The convergence of new digital technologies, including social media, mobile, cloud and embedded devices is presenting opportunities for businesses to transform their operations to gain competitive edge.

The C-suite plays a critical role in making transformation happen and research shows companies which have succeeded in delivering a fundamental transformation of their business through technology benefit from a significantly better financial performance than their peers. The event, which aims to attract more than 300 C-level digital leaders from public and private sectors, will shed light on the strategies needed for regional businesses to map out their transformation journey and how to go big with digital with the right vision and leadership.

The event will bring industry leaders to share their journey on how they have invested in technology which allowed them to transform their business. Delegates will learn from  speakers and have questions answered through an engaging and interactive forum including key-note speeches and panel discussions. There you will learn how digital and new technologies are disrupting companies and industries.

Attendees will also explore how your organization can progress to the next phase of digital transformation with significant, measurable business impact. Hear from industry luminaries about how they solved complex business challenges with effective approaches and technologies. Review the agenda for the day and register for free at: http://bit.ly/2kb3fI8

“Yusajel Hadaf!”

eafl-shieldThis phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.

Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.

You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Professor, Brand Yourself!

On March 16 from 2:30 to 3:00 pm at the at GESS Dubai I delivered my “Professor, Brand Yourself!” workshopGESS (Global Educational Supplies & Solutions) Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it also appeals to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

Watch a recording of my workshop below via YouTube (it was originally streamed live to my Facebook page):

The workshop was designed to help individuals understand what personal branding is and what it is not, why personal branding is important personally and professionally, and how to create your personal brand. Attendees don’t need prior personal branding experience to participate in the workshop, which is organized into the following three sections:

1. What is a Personal Brand?
2. Why Do I Need a Personal Brand?
3. How Do I Create a Personal Brand?

At the conclusion of the workshop attendees should understand how to:

1. Define personal branding and its relevance.
2. Identify the most effective social platforms.
3. Develop and promote your personal brand.

The presentation slides I used are shared below via Slideshare: