Articles and information about social media.

“Walking with a friend in the dark is better than walking alone in the light.” — Helen Keller

Here’s my video wrap-up of Raj Kotecha‘s successful “My Friends Your Friends” networking event on March 1st at Dusty’s Dubai. “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends. Attendees are invited by the hosts (of which I was one), who will ensure you have a great time and get the most value from attending.

Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody and make memorable connections.

More than 200 interesting, intriguing, and intelligent individuals shared great conversations, started new relationships, and enjoyed an environment where luck felt at home. I was honored to be one of the 14 hosts and am already looking forward to the next event!

Here’s my video recap of the event (originally posted on my Facebook page):

“It’s the teacher that makes the difference, not the classroom.” — Michael Morpurgo

On Monday, February 13, 2017 I invited the world to join my MKT 200, Principles of Marketing class at American University in the Emirates via a Facebook Live broadcast.  Watching the video — which, for some reason, is unfortunately a low quality — you can get a feel for how I teach along with the way I manage my classroom and students, both engaged and disruptive.

There is even a related discussion about product design and human-computer interaction in addition to some real-world examples of my younger years playing Pong and an early version of Castle Wolfenstein with a friend!

I invite you to watch the video below (originally posted on my Facebook page):

 

Primarily this class was a review for a quiz that I gave to my students two days later, but it also offers an overview of foundational marketing concepts, including the following:

  • Core Beliefs and Values: persistent and are passed on from parents to children and are reinforced by schools, churches, businesses, and government.
  • Customer Lifetime Value: the value of the entire stream of purchases that the customer would make over a lifetime of patronage.
  • Customer Relationship Management (CRM): the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
  • Demands: Wants backed by buying power.
  • Exchange: the act of obtaining a desired object from someone by offering something in return.
  • Macroenvironment: consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
  • Market Offerings: some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
  • Market Positioning: the arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
  • Market Segment: a group of consumers who respond in a similar way to a given set of marketing efforts.
  • Market Segmentation: the division of a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing mixes.
  • Market Targeting: the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
  • Marketing Environment: includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
  • Marketing Management: The art and science of choosing target markets and building profitable relationships with them.
  • Marketing Mix: the set of tools (four Ps) the firm uses to implement its marketing strategy. This set includes product, price, promotion, and place.
  • Marketing Strategy: the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.
  • Marketing: a process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
  • Microenvironment: consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
  • Needs: States of deprivation.
  • Target Marketing: Which segments to go after.
  • Value Proposition: the set of benefits or values it promises to deliver to customers to satisfy their needs.
  • Wants: The form that needs take.

logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!