Articles and information about social media.

Yesterday was the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL). Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks to the future of American football in UAE.
  • Shares the league’s social media strategy.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

“Yusajel Hadaf!”

eafl-shieldThis phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.

Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks to the future of American football in UAE.
  • Shares the league’s social media strategy.

On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series. You can watch a recording of my presentation below via YouTube (originally streamed live to my Facebook page):

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

“Walking with a friend in the dark is better than walking alone in the light.” — Helen Keller

Here’s my video wrap-up of Raj Kotecha‘s successful “My Friends Your Friends” networking event on March 1st at Dusty’s Dubai. “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends. Attendees are invited by the hosts (of which I was one), who will ensure you have a great time and get the most value from attending.

Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody and make memorable connections.

More than 200 interesting, intriguing, and intelligent individuals shared great conversations, started new relationships, and enjoyed an environment where luck felt at home. I was honored to be one of the 14 hosts and am already looking forward to the next event!

Here’s my video recap of the event: