Published papers and articles about publishing and presenting scholarly works.

On May 30, 2015 I published my first book, “edX E-Learning Course Development,” a 300-page manual for university teachers and corporate trainers designing, developing, and deploying a MOOC course for the edX platform

The book walks a reader through eight steps to create an edX course while teaching them about the tools and techniques they need to know as an edX instructor. The eight steps are presented in eight chapters, as follows:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading edX E-Learning Course Development will teach you how to:

  • Create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • Establish your edX course settings, view and modify course content, and import and export your course.
  • Market your course to increase enrollment and create an enjoyable educational experience for your students.
  • Navigate edX, sign up for Studio, and create your own edX course.
  • Publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • Use video production best practices and convert your classroom lectures to instructional videos.

Learn more about and purchase the book on Amazon or on the Packt Publishing website or read these related blog posts on Doctorious:

I remain grateful for the opportunity to have written this book, especially knowing that it’s helped individuals and organizations learn. One unexpected benefit for which I am also thankful: according to my Google Scholar profile, the book has been cited 16 times in various academic publications!

Here’s to learning continuously and living generatively!

In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

It is with great pride I announce that I am joining the Peer Review Board of the Journal of Educators Online (JEO). I was selected by the Editor and Editorial Board according to the needs of the journal. I am excited about this opportunity to contribute to the academic community and appreciate the chance to make a difference.

According to the JEO website:

The Journal of Educators Online (JEO) is a biannual publication by the Center for Innovation in Research and Teaching at Grand Canyon University that highlights research in the broad area of Computer Mediated Learning (CML) which includes distance, online, electronic, virtual, distributed, blended and mobile learning. Computer-mediated learning occurs when an individual interactively learns (formally or informally, synchronously or asynchronously) about material via computer means where the learning materials and pedagogy are developed to take advantage of the available technologies.

The goals of JEO are to:

  • Promote a scholarly approach to the practice and profession of teaching in computer-mediated environments.
  • Foster dialogue concerning innovative computer-mediated teaching, learning and assessment strategies.
  • Enhance understanding and application of best practices in online teaching and learning.

JEO is published in January and July of each year. Submissions are accepted on a rolling basis.

In my role as a member of the Peer Review Board I will review two to four manuscripts per year and for provide feedback according to a pre-established set of criteria.  I am expected to evaluate manuscripts in a timely and thorough manner with constructive comments to enhance the quality of the manuscript.

Additionally, if I believe a manuscript is not publishable, I must make every attempt to provide extensive comments/feedback with regard to why the paper is not acceptable and provide the authors with constructive directions.

To learn more about the JEO please review the publication’s overview; you can also review the current issue or review past issues. If you are interested in applying to be a member of the JEO Peer Review Board you can do so here.

Looking forward to contributing to future issues of the Journal of Educators Online (JEO)!

“Yusajel Hadaf!”

eafl-shieldThis phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.

Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.

You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

One year ago I started a new chapter in my life.

edx-book-nader-cutout-250Technically I published eight of them in my very first book “edX E-Learning Course Development,” a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform.

It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading the book will teach you:

  • How to navigate edX, sign up for Studio, and create your own edX course.
  • How to use video production best practices and convert your classroom lectures to instructional videos.
  • How to create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • How to publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • How to establish your edX course settings, view and modify course content, and import and export your course.
  • How to market your course to increase enrollment and create an enjoyable educational experience for your students.

I was invited to write edX E-Learning Course Development by an acquisition editor at Packt Publishing, who contacted me through my LinkedIn profile.

My experience developing and teaching online courses with learning management systems including Blackboard, Canvas, eCollege, Moodle, and Sakai was a factor. I was also creating training courses and overseeing the implementation of Open edX — the open source version of edX — as a training platform for a software company in Santa Barbara, California. That influenced Packt’s decision to offer me the book as well.

My writing process involved first outlining the entire book and then working with a content  development editor along with very appreciated volunteer reviewers to write two to five drafts of each chapter; then I worked with a technical editor for to finalize the proofs.

BGFYtdWqjg4While filled with challenges, writing the book was rewarding because the process gave me a reason to research edX and more fully understand how it works technically and operationally.

As an educator and lifelong learner, it fills me with pride knowing edX E-Learning Course Development helps people better educate others.

Writing the book also gave me the confidence that I could finish a book – a 300 page technical manual nonetheless!

You can learn more about and purchase the book on Amazon or on the Packt Publishing website.

 

edarabia.com-profile-20160607I have been profiled on the EdArabia.com website where I share my thoughts about books that inspire me, the process of writing, and, in answers to 12 questions, discuss details about my experience writing “edX E-Learning Course Development.”

My book, which was published last May, walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor.

The eight chapters of the book and what they cover include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development and
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum:
  6. Administering Your Course: your course’s administrative options
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course with traditional tools, edX options, and social media.

edX E-Learning Course Development begins with ; details ; explores; addresses; and then reviews .

Lastly, in a special bonus chapter, it suggests

Questions I answer include the following:

1809OS_EdX_E-learning Course Development1. Tell us a little about yourself/ your job? Perhaps something not many people know?

2. Which books have most influenced your life?

3. What/ Who inspired you to write edX E-Learning Course Development

4. Which was your favorite chapter (or part) to write about and why?

5. How would you describe your writing style like and how long did it take you to complete?

6. What advice would you share with aspiring authors – on writing, publishing, marketing?

7. How has your experience been as an author – highlights and lessons?

8. What do you think about the ebook revolution?

9. Tell us a little about your plans for the future. Are you working on another book?

10. If you could write about any personality (fiction/nonfiction) who would you write about?

11. What do you love most about the writing process?

12. Who is your favorite author?

Limited Time Offer: Buy a print or eBook copy of the book now through June 30, 2016 at https://www.packtpub.com/…/edx-e-learning-course… using the discount code edxELCD50 and you will save 50% off of the sales price!

Writing well can influence your success and position you for professional achievement — in spite of (or perhaps because of) everyone embracing emojis and txt speak.  If you are not convinced, consider the results of a Grammarly study of 100 LinkedIn profiles as explained in a Harvard Business Review article:

“Professionals with fewer grammar errors in their profiles achieved higher positions. Fewer grammar errors correlate with more promotions.  Fewer grammar errors associate with frequent job changes.”

If you’re looking to improve your written communication skills please read the following “5 Ways to 5 Ways to Improve Your Business Writing” and start “writing gooder!”

1. Cut the Clutter: Embrace editing and remove extra words; be mindful of filler words like “very” — they add nothing to your writing.

2. Start Sentences with Verbs: Using verbs to being your sentence makes them active and actionable; get to the point and give your readers a clear idea what you want them to do.

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3. Use Bullets: Business is about doing not about reading; it is not a narrative! Condense your writing and write with bullet points; start your bullet points with verbs and you can move mountains with your memos!

4. Organize for Readers Eyes: Break up your writing into smaller sections; use section headings to make your writing clearer. Remember that we read with our eyes; how your writing looks is as important as what your writing says.

5. It’s About You: No, not you — them: the people reading what you’re writing. Borrow a classic marketing approach and use lots of “you” and “yours” in your business writing. This engages your reader and connects them to your communication.

Achieving and maintaining high performance levels in any organization requires an effective communication system — otherwise there will be no way to exchange information and share knowledge.

This paper explores a highly effective tool with which an organization can improve its organizational communication: Intranets.  The abstract of the paper reads as follows:

With increasing frequency, organizations are implementing intranets to improve their internal communication, increase productivity and reduce operating expenses. This paper defines the need for improved internal communication, outlines the history of intranets, explores their benefits, notes the risks and solutions, and offers implementation insights to which an organization can refer.

iabd-business-research-yearbookThis was the first scholarly paper I wrote that was published. I originally wrote it in the fall of 2002 for an organizational behavior and strategy class in my MBA program at Woodbury
University
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Upon the suggestion of my instructor — Dr. Satinder K. Dhiman, the Associate Dean of Business and MBA Program Chair — I submitted it for publication in the 2003 Business Research Yearbook of the International Academy of Business Disciplines (IABD).

Fortunately my paper was accepted and I presented it at the group’s annual conference in Orlando, Florida that April. The experience was an exceptionally positive one that opened my eyes to the option of academia as a career path.

Two months later, in June 2003, I flew to Honolulu, Hawaii to present the same paper at the International Business and Management Research Conference (IBMRC), which had also been published in the organization’s refereed academic journal, The Business Review, Cambridge. I was also recognized with the “Best Presenter” award at the conference.

If you would like to read my paper, you can read it online on Academia.edu. I welcome your thoughts and comments — please contact me at doctorious (at) generative (dot) com.

Update: My paper was cited in the 2004 book “MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!) ” by Dr. Steven Stralser. It was apparently used as a general source of information in a chapter dealing with Intranets! The citation appears on page 262 and covers material presented on pages 260 to 262.