Published papers and articles about publishing and presenting scholarly works.

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

One year ago I started a new chapter in my life.

edx-book-nader-cutout-250Technically I published eight of them in my very first book “edX E-Learning Course Development,” a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform.

It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading the book will teach you:

  • How to navigate edX, sign up for Studio, and create your own edX course.
  • How to use video production best practices and convert your classroom lectures to instructional videos.
  • How to create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • How to publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • How to establish your edX course settings, view and modify course content, and import and export your course.
  • How to market your course to increase enrollment and create an enjoyable educational experience for your students.

I was invited to write edX E-Learning Course Development by an acquisition editor at Packt Publishing, who contacted me through my LinkedIn profile.

My experience developing and teaching online courses with learning management systems including Blackboard, Canvas, eCollege, Moodle, and Sakai was a factor. I was also creating training courses and overseeing the implementation of Open edX — the open source version of edX — as a training platform for a software company in Santa Barbara, California. That influenced Packt’s decision to offer me the book as well.

My writing process involved first outlining the entire book and then working with a content  development editor along with very appreciated volunteer reviewers to write two to five drafts of each chapter; then I worked with a technical editor for to finalize the proofs.

BGFYtdWqjg4While filled with challenges, writing the book was rewarding because the process gave me a reason to research edX and more fully understand how it works technically and operationally.

As an educator and lifelong learner, it fills me with pride knowing edX E-Learning Course Development helps people better educate others.

Writing the book also gave me the confidence that I could finish a book – a 300 page technical manual nonetheless!

You can learn more about and purchase the book on Amazon or on the Packt Publishing website.

 

edarabia.com-profile-20160607I have been profiled on the EdArabia.com website where I share my thoughts about books that inspire me, the process of writing, and, in answers to 12 questions, discuss details about my experience writing “edX E-Learning Course Development.”

My book, which was published last May, walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor.

The eight chapters of the book and what they cover include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development and
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum:
  6. Administering Your Course: your course’s administrative options
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course with traditional tools, edX options, and social media.

edX E-Learning Course Development begins with ; details ; explores; addresses; and then reviews .

Lastly, in a special bonus chapter, it suggests

Questions I answer include the following:

1809OS_EdX_E-learning Course Development1. Tell us a little about yourself/ your job? Perhaps something not many people know?

2. Which books have most influenced your life?

3. What/ Who inspired you to write edX E-Learning Course Development

4. Which was your favorite chapter (or part) to write about and why?

5. How would you describe your writing style like and how long did it take you to complete?

6. What advice would you share with aspiring authors – on writing, publishing, marketing?

7. How has your experience been as an author – highlights and lessons?

8. What do you think about the ebook revolution?

9. Tell us a little about your plans for the future. Are you working on another book?

10. If you could write about any personality (fiction/nonfiction) who would you write about?

11. What do you love most about the writing process?

12. Who is your favorite author?

Limited Time Offer: Buy a print or eBook copy of the book now through June 30, 2016 at https://www.packtpub.com/…/edx-e-learning-course… using the discount code edxELCD50 and you will save 50% off of the sales price!