Published papers and articles about publishing and presenting scholarly works.

It is with great pride I announce that I am joining the Peer Review Board of the Journal of Educators Online (JEO). I was selected by the Editor and Editorial Board according to the needs of the journal. I am excited about this opportunity to contribute to the academic community and appreciate the chance to make a difference.

According to the JEO website:

The Journal of Educators Online (JEO) is a biannual publication by the Center for Innovation in Research and Teaching at Grand Canyon University that highlights research in the broad area of Computer Mediated Learning (CML) which includes distance, online, electronic, virtual, distributed, blended and mobile learning. Computer-mediated learning occurs when an individual interactively learns (formally or informally, synchronously or asynchronously) about material via computer means where the learning materials and pedagogy are developed to take advantage of the available technologies.

The goals of JEO are to:

  • Promote a scholarly approach to the practice and profession of teaching in computer-mediated environments.
  • Foster dialogue concerning innovative computer-mediated teaching, learning and assessment strategies.
  • Enhance understanding and application of best practices in online teaching and learning.

JEO is published in January and July of each year. Submissions are accepted on a rolling basis.

In my role as a member of the Peer Review Board I will review two to four manuscripts per year and for provide feedback according to a pre-established set of criteria.  I am expected to evaluate manuscripts in a timely and thorough manner with constructive comments to enhance the quality of the manuscript.

Additionally, if I believe a manuscript is not publishable, I must make every attempt to provide extensive comments/feedback with regard to why the paper is not acceptable and provide the authors with constructive directions.

To learn more about the JEO please review the publication’s overview; you can also review the current issue or review past issues. If you are interested in applying to be a member of the JEO Peer Review Board you can do so here.

Looking forward to contributing to future issues of the Journal of Educators Online (JEO)!

“Yusajel Hadaf!”

This phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal.

However, the 2012 founding of the Emirates American Football League (EAFL) in the UAE, along with changes in athletic interests that include the National Football League (NFL) and American football, could change this.

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL and profiling its social media strategy in the soon-to-be-published book The Routledge Handbook of International Sport Business. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which will be published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy
  • Sport Marketing
  • Sport Economics and Finance
  • International Sport Law
  • Sport Media and Communication
  • Sport Tourism
  • Sport Development.

In recognition of The Routledge Handbook of International Sport Business, on May 1, 2017 I was invited to share my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. As was the case when I previously presented my book, “edX E-Learning Course Development” on January 30, the event took place in the AUE Library.

You can watch a recording of my Facebook Live broadcast from the presentation below (it was originally posted on my Facebook page):

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

fb-live-verified

The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

live-reactions-android

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!