On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows:
This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro and macro for your small business growth! Raise Your Standards!
Based on TEDTalks from the world’s most remarkable minds, the TED Radio Hour is a podcast co-produced by NPR and TED that take listeners on a journey through fascinating ideas, astonishing inventions, and new ways to think and create. TEDTalks Based on TEDTalks from the world’s most remarkable minds, the TED Radio Hour is a podcast co-produced by NPR and TED that take listeners on a journey through fascinating ideas, astonishing inventions, and new ways to think and create.
In this episode, Press Play, TED speakers describe how forms of amusement — from tossing a ball to video games — can make us smarter, saner and more collaborative. It was originally broadcast on March 27, 2015.
Guests include:
Neuroscientist Jeff Mogil who reveals how playing a game can make you more empathetic.
Comedian Charlie Todd who explains how his group, Improv Everywhere, creates moments of urban whimsy to bring people together.
Primatologist Isabel Behncke Izquierdo who explains how bonobos learn by constantly playing, and how that play can offer insights into human laughter, creativity and our capacity for wonder and exploration.
Researcher Jane McGonigal, a researcher of games and Director of Games Research & Development at the Institute for the Future, who says virtual games can improve our real lives.
First I had to get fitted for a costume. The outfit they had planned included an alien head, but the headpiece was too tight. So we tried Costume #866: a blue heavy sweater top (with a turtleneck that I was supposed to button up, covering my whole head), a black jacket/overall combination of sorts with overall-like straps (that I held onto as I walked), black leather gloves with what appeared to be two fingers and a thumb, dark blue ski pants, and black motorcycle boots. Oh, and it had four arms!
I arrived on set at 11 am Thursday, October 15 and left at 5 am the next morning (18 hours total with 17 of them being active on the set). By 9 am that morning I was at American University in the Emirates (AUE) teaching MKT 200, Principles of Marketing!
After I arrived and got into my costume I walked in front of a green screen and was photographed in 360 degrees for digital capture. It’s possible, that given both of these activities, I appear in the film although my head was covered by what I called the “turtleneck” of the costume. Fortunately, I was able to leave my head uncovered during the on-set filming — which is why I was able to see myself on screen!
Despite the futuristic world in which Star Trek is set, I felt “Amish adjacent.” Being accustomed to regularly checking my phone, I felt awkward, but eventually the digital detox was a welcome change. We had nothing else to do but talk with each other! This actually wasn’t my first time on a set though; I’ve been on three game shows.
However, this was my first time on a major motion picture set: everything was impressively overwhelming. There was an army of friendly assistants wiping sweat from our faces, squirting shaving cream down our necks to cool us off, and giving us water. It was simultaneously invigorating and exhausting; I was energized yet tired at the same time by the activity and excitement that surrounded me. Some random memories of my “extra experience” include:
Costume designers fixed costumes with thread, tape, and glue.
Countless people with clipboards stood at the ready.
Extras moved about the set like a sea of bustling humanity.
Grips with duct tape swinging from their belts scurried about.
Production assistants wrestled with film equipment.
However, at a Dmitry Masleev piano concert I ran into Koenraad Gys who was also an extra. He said he clearly saw me about 10 minutes in while watching a DVD of the movie! Ironically, almost exactly a year earlier (a month after filming) I bumped into Koenraad in Dubai. He was with his brother-in-law Nabeel, and another friend Dean Weltner — all of whom were extras.
I watched the video with my students, who were delighted and excited. It was special sharing that moment with them, especially since I first received a text confirming my casting while I was teaching another class! And, sure enough at 1:31 to 1:32 — 1 second of movie magic — spotted myself in my dark blue costume on the left hand side of the frame! You can somewhat see my extra two arms near my thighs, but you can very clearly see my face.
I took three screen shots from the YouTube clip and enhanced them, circling myself in red. You can also two of the friends I made on set: Alissar Nasrallah to my right wearing a yellow jacket and Shah Qhan in the middle of the shot facing the other way with his hand on another extra’s back.
When I first began my actual on-set activity I was paired with another man named Amir in the same four-armed costume. His 8 to 10-year-old son was an extra dressed as a Vulcan child and his wife was there in an ornate dress with a large white hat. For most of that experience he and I walked together, but he left with his son around midnight or 1 am. The fact that I am walking alone here tells me that this was shot between 1 and 4 am; it might have been one of the last scenes filmed in the entire movie.
It was a long day (and night), but it was an exceptionally unique experience that I would definitely do again. I made many new friends and got to be a part of something memorable and meaningful. My mind is filled with a multitude of memories I will forever remember:
A Walk to Remember: I quite literally I walked for 12 hours straight (more or less). For most of the takes I walked with a similarly costumed character — either side by side or single file. As the My feet ached for a week and I wore sneakers to work!
Green Screen: I walked in front of a green screen alongside two other extras with my face covered by an extended knit turtleneck part of my costume (this made it nearly impossible to see). The crew also took a series of digital capture photographs of me and did a 360 degree 3-dimensional body capture.
Meet and Greet: I shook hands with Simon Pegg after his scenes in the film concluded. I had just seen another film of his, Man Up, and shared with him how much I enjoyed it. At one point during a break I also used the bathroom at the same time as Zachary Quinto (but I didn’t shake his hand).
Social Experiment: One of the most interesting aspects to the experience was that people grouped themselves together with others in similar costumes; even people in different Star Fleet uniforms and different ranks segmented themselves together.
Well Armed: The costume I wore was alien-esque (I had four arms), but I did not have an alien head. I was able to wear my costume with my face showing during my work on set and got to walk in front of, behind, and alongside several of the main characters including Chris Pine as Captain Kirk and Zachary Quinto as Mr. Spock.
After the movie was released I appeared for the third time on Ben Olmos’ “The Satisfactionist Podcast” with Shah Qhan — a friend I made on set. Shah and I discussed our experiences as extras; there is a great amount of detail in the recording if you’re curious to learn more. We also shared our thoughts about other entertainment topics. However, I edited those segments out and only kept the Star Trek Beyond commentary. If you’d like to listen to the full podcast you can do so here.
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