Posts from and about my travels on the road while driving to and from my various teaching assignments.

Moved to Dubai @ Facebook 20140908On September 8, 2014 I opened for Lady Gaga.

Well, not exactly: I landed in Dubai, UAE a few hours before Lady Gaga also arrived in Dubai for a concert at the Meydan Racecourse (on September 10). And so began my expat adventure as a full-time business professor.

In the 12 months since I have exponentially grown personally and developed professionally. While I had previously traveled internationally, my experience was limited mostly to short trips to a handful of countries. Those early overseas trips certainly exposed me to a more global perspective, but living overseas has allowed me to experience a different mindset entirely. Embracing the unknown was challenging, but, ultimately, rewarding.

As a lifelong learner, living and working overseas has been especially refreshing and rewarding. What better way to continuously learn than by putting yourself in a totally foreign situation and challenging yourself to adapt? To celebrate my first year as an expat, below I have shared one memory from each month — technically there are 13 memories, but consider the inclusion of September 2015 as one extra for good luck!

  • September 2014: Began teaching undergraduate business courses at Jumeira University.
  • October 2014: Celebrated Halloween by taking a dhow cruise on the Dubai Creek.
  • November 2014: Visited to the 148th floor observation deck of the Burj Khalifa (555.7 meters high)!
  • December 2014: Experienced my first desert safari on UAE National Day.
  • January 2015: Drove to Abu Dhabi and experienced Ferrari World and the Sheikh Zayed Grand Mosque.
  • February 2015:  Traveled to nearby Oman for a short visit with friends.
  • March 2015: Attended the First International Conference on Sports Management and Sports Law.
  • April 2015:  Visited Los Angeles and went to the Dodgers opening day game with my son.
  • May 2015: Published my first book, “edX E-Learning Course Development” via Packt Publishing.
  • June 2015: Supported the Commemorative Air Force’s restoration of C-47 “That’s All, Brother.”
  • July 2015: Began teaching one part time marketing course at American University in the Emirates (AUE).
  • August 2015: Drove to Al Ain, the second largest city in Abu Dhabi and the fourth largest city in UAE.
  • September 2015: Began teaching marketing and management courses full-time at AUE.

The past 12 months have been a great adventure; I’m looking forward to the next 12 months… and beyond!

Today I begin teaching a buying behavior course at UC Santa Barbara Extension for the second time. The class runs for five consecutive Saturdays and concludes February 14, 2009 (Valentine’s Day — a “holiday” rich in strange and often irrational buying behaviors!).

I taught the course last year for the first time from January 12, 2008 through February 7, 2008. It was a challenging, yet enjoyable experience and I am glad to be going back again.

There was (and will again be) a large number of international students which makes for a uniquely multidimensional educational experience. It was enlightening learning about the different ways companies market in Germany, Brazil, Japan, Korea and myriad other locations around the world.

When I taught the course last year I had only been “officially” classroom teaching for a few months (I started teaching at DeVry University in Bakersfield in October 2007). So, I was still a little “green” or “wet behind the ears” (pick your euphemism).

Originally a second session was scheduled for the late summer of 2008, but the course was cancelled at the last minute. It’s hard to believe it is a year later: time really is flying!

This time around, I can leverage another solid year of teaching experience. On some levels it feels like a completely different course, but I’ve really just built up from the original foundation I constructed last year.  I expect it will be a much stronger effort that is ultimately more enjoyable and educational for my students.

Most notably, due to some budgetary issues, all Extension courses are now offered on the actual UCSB campus — so now I will be teaching on the very campus where I took classes more than a decade ago as an undergraduate!

I am again using the book “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly,” by David Meerman Scott.

However, I have added a compelling new book from branding expert Martin Lindstrom, “Buyology: Truth and Lies About Why We Buy,” which explores the fascinating world of neuromarketing. I will also have a guest speaker, Beth Mansfield, who is the Public Relations Manager for CKE Enterprises (Carl’s Jr.).

Incidentally I have come to know both David Meerman Scott and Beth Mansfield through my use of Twitter (Beth is the official “voice” of Carl’s Jr. on Twitter).  After some initial interactions with Beth I realized she was located just down the road from UCSB in Ventura, CA I invited her to come speak at my class — and she accepted!

I am definitely looking forward to this version of the class and excited about what the experience will be like. Interestingly, while preparing for it, I discovered a series of pictures I tool when I drove to and from class last year on January 19 (which is, incidentally, my younger son Max’s birthday).

I also realized that I never posted them online, so I have decided to do so below (note that last year my class was held off campus in Goleta, CA and not on the actual UCSB campus).  Without further adieu here are 20 pictures from a round trip journey on January 19, 2008 from Santa Clarita to Goleta, CA (and back):

Leaving Santa Clarita

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On the 126 Near Fillmore

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On the 101 Freeway North

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Alongside the Pacific Ocean on the 101 Freeway North

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Approaching Carpinteria

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At the Highway 217/101 Freeway Spit near UCSB

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Isla Vista!

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Glen Annie/Storke Rd — Where Extension Classes Were Previously Held

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Heading Back Home on the 101 Freeway South Near Summerland

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Just South of Carpinteria on the 101 Freeway

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Photos of the Pacific Ocean

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101 Freeway South in Ventura

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Merging Onto Highway 126 East Towards Santa Clarita

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Heading Home on Highway 126 Through Santa Paula

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Almost Home at the Highway 126/Interstate 5 Intersection

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Welcome to Santa Clarita!

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Driving to and from Bakersfield, CA across the “Grapevine” portion of Interstate 5 to teach at DeVry University presents unique challenges I might not otherwise encounter on a more urban commute. It’s not your typical drive, but it is reasonably painless and free of traffic.

However, there is one factor about commuting over the “Grapevine” that has the most impact on my ability to get and return home from work: weather. It is by far more extreme than weather even just a few miles north or south. I suppose being at an elevation of 4,000 feet might have something to do with that! Weather makes or breaks my commute — often without warning.

I’ve already driven through snow once this season (and drove through it three times last year on  January 23, 2008January 24, 2008 and February 4, 2008 — each time without chains). I’ve also driven through rain, sleet, wind and ever-changing combination of these and other phenomena.

For some strange reason I don’t mind the wild weather, though that might change if I ever find myself stuck for a few days in a snow drift!

On the morning of Tuesday, January 6, 2009 I drove through some outrageously thick fog while heading north to the DeVry University center at which I teach. I often drive with my camera at the ready (either the one in my Palm Centro or my woefully inadequate but somehow trustworthy Canon PowerShot A410) and that day was no exception.

I captured the photos and video below as I made my way to work roughly between Gorman and Lebec, CA.

Notably, I also encountered a similarly thick level of fog while coming home from work the afternoon of Thursday, January 8, 2009 — heading south and heading north — so I am unsure what the rest of this winter season has in store:

January 6, 2009

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)

Driving Through Fog on Interstate 5 North (January 6, 2009)