CPI Media Group and Tahawul Tech present “Evolve – A Digital Transformation Forum” on Tuesday, October 24 from 8:00 AM – 2:30 PM at the Jumeirah Beach Hotel in Dubai, UAE.  Attend this event for free by registering online at http://bit.ly/2kb3fI8!

Digital transformation is defined as the methodology enterprises can use to transform and create new business models and culture with digital technologies. The convergence of new digital technologies, including social media, mobile, cloud and embedded devices is presenting opportunities for businesses to transform their operations to gain competitive edge.

The C-suite plays a critical role in making transformation happen and research shows companies which have succeeded in delivering a fundamental transformation of their business through technology benefit from a significantly better financial performance than their peers. The event, which aims to attract more than 300 C-level digital leaders from public and private sectors, will shed light on the strategies needed for regional businesses to map out their transformation journey and how to go big with digital with the right vision and leadership.

The event will bring industry leaders to share their journey on how they have invested in technology which allowed them to transform their business. Delegates will learn from  speakers and have questions answered through an engaging and interactive forum including key-note speeches and panel discussions. There you will learn how digital and new technologies are disrupting companies and industries.

Attendees will also explore how your organization can progress to the next phase of digital transformation with significant, measurable business impact. Hear from industry luminaries about how they solved complex business challenges with effective approaches and technologies. Review the agenda for the day and register for free at: http://bit.ly/2kb3fI8

In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

“Don’t just count your years, make your years count.” — George Meredith

A decade ago — on September 19, 2007 — I started this blog to document my journey as a PhD student in human and organizational systems at Fielding Graduate University. I envisioned it as a personal journal, academic endeavor, and professional platform. Although I withdrew from Fielding, I continued blogging.

A few years later I launched my website, but this blog was my first form of online expression and it has evolved into the anchor of my social media strategy. This blog has been a tool through which I have shared my story; I will continue doing so indefinitely.

As I begin to discover my PhD potential with the University of Leicester, my PhD plans are again becoming a possibility. Once I begin my program this blog will reflect those experiences along with my adventures in academia.  I look forward to the future with optimism and idealism. The worst is over and the best is yet to come.

Speaking of focusing forward, in the first week of the Discovering Your PhD Potential course I was asked to answer the following question: Where do you see yourself in five years’ time? In ten years? (Consider carefully whether doing a PhD will help you to fully achieve this, and if so how?). My answers follow:

In five years I will:

  • Defend my doctoral dissertation and start my first year teaching with my PhD.
  • Apply for a promotion from being an instructor to assistant professor at AUE.
  • Live a healthy lifestyle that brings me comfort, calmness, and confidence.
  • Share my life with a partner who fills my soul with faith, hope, and love.
  • Expand my acting to include commercials and voice over work.

In ten years I will:

  • Publish at least ten papers in high quality journals, five book chapters, and two books about social media marketing, sports management, or my related research interests.
  • Work towards a promotion from associate professor to full professor before I turn 55.
  • Celebrate my sons living happy and healthy lives as they embark on adulthood.
  • Produce five online video courses and appear in a half-dozen podcasts.
  • Enjoy financial stability and the ability to travel at least twice per year.

The past decade has dealt me both unplanned obstacles and unexpected opportunities. Trying yet inspiring experiences have broken me while strengthening me. I have grown as a person and a professional; I am changed for the better, despite the scar tissue. This blog has documented these changes and will continue to serve as reflection of my progression. I am eager to make the most of each moment and invite you to join me on my journey.