On January 30, 2017, I shared my book, “edX E-Learning Course Development,” to faculty, students, and staff at American University in the Emirates (AUE). Below are videos and photos — along with a copy of the presentation — from that event.

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This was the inaugural “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. The event took place in the recently renovated AUE Library; an impressively modern space that encourages education and helps create a learning community.

distinguished_guest_speaker_banner_gilbertI brought in students from my MKT 200-2, Principles of Marketing class and we were joined by an impressive assembly of faculty, staff, and other students — many of whom I am now teaching or have taught in the past. I estimate that, in total, there were upwards of 50 people there. I was honored to be the first speaker at this event during which I:

  • Introduced MOOCs and edX.
  • Shared info about the book.
  • Described my experience.

Below is a slightly edited video of my presentation (from a Facebook Live recording which I filmed with the help of one of my students); it is 26 minutes and 30 seconds in length. I invite you to watch it and learn more about my MOOCs, edX, and my book, “ed E-Learning Course Development.”

You can also review an updated PowerPoint presentation based on the one that I used; it provides a background about the information that I presented, though — just as I do when I teach — the slides were a starting point and not the only point I made.

You can also watch two Facebook Live videos recorded by an AUE staff member:

At the conclusion of my presentation I was awarded a “Certificate of Recognition” from Professor Miroslav Mateev, Interim Vice President of Research and Advancement, on behalf of the Library and Information Resource Center (LIRC) and Office of Research and Advancement (ORA). I was also given a leather attaché case and sincere thanks for my efforts. It was a lovely gesture.

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In summary, “edX E-Learning Course Development” is a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform. It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course: a strategy to market your course.

You can learn more about “edX E-Learning Course Development” and purchase the book on Amazon or on the Packt Publishing website. I also invite you to contact me with inquiries or opportunities related to this blog post or beyond using the form below.

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I am proud to present my book “EdX E-Learning Course Development” to American University in the Emirates (AUE) faculty, staff, and students on Monday, January 30, 2017 from 4:40 to 5:00 pm in the AUE Library. During this presentation I will:

  1. Introduce MOOCs and edX.
  2. Share info about the book.
  3. Describe my experience.

I also invite questions from those in attendance. And, as a bonus for the technologically inclined, I plan to share the presentation in real time using Facebook Live — so be sure to check out the stream!

  • Who: Matthew A. Gilbert, MBA
  • What: Presenting “EdX E-Learning Course Development”
  • Where: AUE Library
  • When: Monday, January 30, 2017 @ 4:40 to 5:00 PM
  • Why: Learn About EdX and MOOCs

Indicate your interest in attending this event on my Facebook page now!

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston S. Churchill

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According to a 2014 United Nations Development Programme document, “Arab Knowledge Report,” a state of urgency exists among the 100 million Arab youth throughout the Arab world: increasing unemployment, decreasing career opportunities, growing economic pressures, expanding irrelevance of traditional curriculum, intensifying military conflicts, broadening refugee displacement, and widening threats to the Arabic language are the main challenges.

And yet, there is reason to be hopeful: according to a 2016 Cisco report, “Where to Begin Your Journey to Digital Value in the Private Sector,” the Middle East and North Africa region (MENA) represents USD $363 billion in digital potential! The key to Arab youth unlocking this opportunity is online education. While the infrastructure for online education has only begun to emerge in the Arab world it presents vast potential.

One emerging online education option is Kwn Education. Launched in 2016 Kwn — the Arabic word for ‘create’ or ‘build’ — is an online, STEM focused Arabic language university for Arab youth powered by the Open edX Massive Open Online Courses (MOOC) platform.

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As defined by Educause, a MOOC is ” a model for delivering learning content online to any person who wants to take a course, with no limit on attendance.” edX is the result of a nonprofit partnership between Harvard University and Massachusetts Institute of Technology (MIT); Open edX is the open source version of the same platform.

Kwn offers three diplomas all delivered in Arabic that provide Arab youth with the technical knowledge and soft skills they need to capitalize on MENA’s growing digital economy; each three-month course from the 16 course diploma is USD $100 and is accredited by BTEC Pearson.:

  • Digital Transformation in Organizations
  • Digital Entrepreneurship
  • Digital Consultancy

Notably, I met with Kwn’s developer, Mohammed Alsiddiq, a founding partner of Eight Creative Technology, in Dubai last this past July. Mohammed bought my book, “edX E-Learning Course Development” on Amazon.com to help him design, develop, and deploy his edX initiative.

This lead to my introduction to Ms. Hala Alturki, CEO of Kwn, and the rest of her impressive team. I was invited to join them at the Innovation 4 Impact Competition during the Global Islamic Economy Summit on October 11, 2016 in Dubai.  At this event, in which Kwn was one of five finalists, Ms. Hala “pitched” the concept to a panel of judges and the audience members in the hope of winning a $20,000 US prize. Kwn did not win the competition. However, Ms. Hala gave an excellent presentation at the Innovation 4 Impact Competition you can watch below:

Kwn launched its first two courses on October 31, 2016: Introduction to Computer Programming Principles and Computer Interface Design Principles. Additional courses including Visual Communication in Art and Design and Website Creation and Management launched 30 days later.

Shortly after the first courses started, on November 8, 2016 at the Westin Mina Al Seyahi in Dubai, Kwn won the 2016 Enterprise Agility Award for Innovation in Education from Entrepreneur Middle East. A description of the Enterprise Agility Awards follows:

Organized by Entrepreneur MENA, the 2016 Enterprise Agility Awards recognized and honored enterprise leaders and individuals who have distinguished themselves and shown sector significance and outstanding business conduct across a variety of industries that are key drivers of the Middle East’s economies. The Enterprise Agility Awards, Entrepreneur of the Year seeks to acknowledge agility across a variety of industries including retail, healthcare, construction, hospitality, aviation, education, banking, and energy, amongst other key drivers of the Middle East’s economy.

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Evaluating the impact and potential for Kwn Education it appears to echo the idea communicated in the Winston Churchill quote at the beginning of this blog post: Ms. Hala Alturki and her colleagues at Kwn have creatively confronted the challenges facing Arab youth with optimism and innovation.

Mumtaz!