“To be a teacher in the right sense is to be a learner. I am not a teacher, only a fellow student.” — Søren Kierkegaard

Inspired by the quote above (which is the anchor of my teaching philosophy), I have been learning while teaching for a decade. Ten years ago today — on Monday, June 18, 2007 — I began my career in academia when I started teaching COM 120, Effective Persuasive Writing online at what was then called Axia College (University of Phoenix‘s online junior college).

It’s hard to believe that much time has passed; it feels like just yesterday when I began my career in academia after having previously consulted and worked in marketing. Technically I started teaching on September 2, 2006 when I taught my first traffic school class, but this was my first academic course. Since that first step I have embarked on a much longer journey. I have had the opportunity to teach and learn with more than 4,500 students in over 80 classes — in the United States, the United Arab Emirates, and online.

Acting as a “guide on the side” and not a “sage on the stage,” I combine learning with laughter and encourage students to pursue their individual ideas. Having taught students of various ages, ethnicities, and socioeconomic backgrounds, I am especially sensitive to the diverse challenges with which my students might be contending.

I join with my students on a journey of generative learning. Sensitive to the unique experiences, challenges, and learning styles of adult learners, I assign projects relevant to their personal and professional perspectives. Believing education should create community, not competition, I combine learning with laughter to construct a collaborative classroom. Interdisciplinary, I welcome varied viewpoints and encourage my students to own their education.

I have been fortunate to have taught for numerous notable educational institutions including American Unviersity in the Emirates (AUE), Jumeira University, Musicians InstituteNational University, Strayer University, UCLA Extension. and UC Santa Barbara Extension. Actively involving myself in higher education, I have embraced academia as both my vocation and avocation.

I have spoken at academic conferences; written a book, a book chapter, and several scholarly papers; conducted corporate training seminars; appeared on three podcasts; and made a 1.5 second appearance in Star Trek Beyond as an extra! I was also honored with an award from AUE recognizing my program development efforts for the College of Business Administration.

 

The past 10 years have been filled with personal growth and professional development; I have improved as an individual just as I have expanded my abilities as an educator. I look forward to many more years of continuous improvement in both areas. These years have not been without their challenges and setbacks, but I remain grateful to my colleagues, friends, family, mentors, and students for the chance to help shape the lives of others, while giving my life greater meaning.

“Yusajel Hadaf!”

This phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal.

However, the 2012 founding of the Emirates American Football League (EAFL) in the UAE, along with changes in athletic interests that include the National Football League (NFL) and American football, could change this.

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL and profiling its social media strategy in the soon-to-be-published book The Routledge Handbook of International Sport Business. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which will be published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy
  • Sport Marketing
  • Sport Economics and Finance
  • International Sport Law
  • Sport Media and Communication
  • Sport Tourism
  • Sport Development.

In recognition of The Routledge Handbook of International Sport Business, on May 1, 2017 I was invited to share my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. As was the case when I previously presented my book, “edX E-Learning Course Development” on January 30, the event took place in the AUE Library.

You can watch a recording of my Facebook Live broadcast from the presentation below (it was originally posted on my Facebook page):

Professor, Brand Yourself!

On March 16 from 2:30 to 3:00 pm at the at GESS Dubai I delivered my “Professor, Brand Yourself!” workshopGESS (Global Educational Supplies & Solutions) Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it also appeals to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

A recording of my Facebook Live broadcast from the workshop follows (it was originally posted on my Facebook page):

 

The workshop was designed to help individuals understand what personal branding is and what it is not, why personal branding is important personally and professionally, and how to create your personal brand. Attendees don’t need prior personal branding experience to participate in the workshop, which is organized into the following three sections:

1. What is a Personal Brand?
2. Why Do I Need a Personal Brand?
3. How Do I Create a Personal Brand?

At the conclusion of the workshop attendees should understand how to:

1. Define personal branding and its relevance.
2. Identify the most effective social platforms.
3. Develop and promote your personal brand.

The presentation slides I used are shared below via Slideshare: