What are your doctoral hopes and dreams?

As part of the University of Leicester‘s online “Discovering Your PhD Potential” course I was asked to describe my doctoral hopes and dreams in a community of practice using a unique tool called Padlet, a free application to create an online bulletin board you can use to display and share information for any topic.

I was instructed to share a photo summing up my feelings, a short video or audio clip describing my thoughts, a short paragraph of text or even just one word. I decided to record a video, shared below, in which I share three adjectives describing my current mood and elaborate on the impact and importance of each: academic, energetic, and pragmatic.

In addition to yesterday being the 10th anniversary of this blog it was also the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL).

Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks ahead to the future of the league and American football in UAE.
  • Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

“Don’t just count your years, make your years count.” — George Meredith

A decade ago — on September 19, 2007 — I started this blog to document my journey as a PhD student in human and organizational systems at Fielding Graduate University. I envisioned it as a personal journal, academic endeavor, and professional platform. Although I withdrew from Fielding, I continued blogging.

A few years later I launched my website, but this blog was my first form of online expression and it has evolved into the anchor of my social media strategy. This blog has been a tool through which I have shared my story; I will continue doing so indefinitely.

As I begin to discover my PhD potential with the University of Leicester, my PhD plans are again becoming a possibility. Once I begin my program this blog will reflect those experiences along with my adventures in academia.  I look forward to the future with optimism and idealism. The worst is over and the best is yet to come.

Speaking of focusing forward, in the first week of the Discovering Your PhD Potential course I was asked to answer the following question: Where do you see yourself in five years’ time? In ten years? (Consider carefully whether doing a PhD will help you to fully achieve this, and if so how?). My answers follow:

In five years I will:

  • Defend my doctoral dissertation and start my first year teaching with my PhD.
  • Apply for a promotion from being an instructor to assistant professor at AUE.
  • Live a healthy lifestyle that brings me comfort, calmness, and confidence.
  • Share my life with a partner who fills my soul with faith, hope, and love.
  • Expand my acting to include commercials and voice over work.

In ten years I will:

  • Publish at least ten papers in high quality journals, five book chapters, and two books about social media marketing, sports management, or my related research interests.
  • Work towards a promotion from associate professor to full professor before I turn 55.
  • Celebrate my sons living happy and healthy lives as they embark on adulthood.
  • Produce five online video courses and appear in a half-dozen podcasts.
  • Enjoy financial stability and the ability to travel at least twice per year.

The past decade has dealt me both unplanned obstacles and unexpected opportunities. Trying yet inspiring experiences have broken me while strengthening me. I have grown as a person and a professional; I am changed for the better, despite the scar tissue. This blog has documented these changes and will continue to serve as reflection of my progression. I am eager to make the most of each moment and invite you to join me on my journey.