What have you learnt to forget?

Last year, during the heat of the summer semester, Ms. Alissar Nasrallah warmed the hears of my students with her keynote speech “What We Have Learned to Forget – The Human Behind the Business.” Alissar manages Prest, her family’s corporate gifting business. I first met Alissar when we were both extras on Star Trek Beyond; we struck up a friendship and I was fortunate enough that she was willing to share her insights and ideas with my class.

Acknowledging the connection between business and ethics, Alissar reflected on the importance of philosophical and humanitarian values and their role in business. The following is an essay version of her presentation — provided by Alissar.

We have segregated our life into two main categories: Business and Personal, forgetting that life has much more than that. We typically apply a “live in the moment” only between these categories with “don’t bring your home problems to your work” and vice versa. We got into the details of the norms and values “don’t be too friendly at work” “be too friendly at work to lobby well” “know where to stop” “your personality at work is different than your personality with your friends.”

The segregation got deeper, forgetting that this person is a singular one and that his life is much richer than being sized down to two sectors. Once we understand the big picture that makes us – what I call the big ‘I’ – we will know that this segregation is not needed and that our personality can be constant in all areas. We will know that the nuance is having clarity of how to act and when to act no matter where we are and whom we are dealing with. Enrich the big ‘I’ with humane values to find stability, clarity and to pave your way up in all your actions, words and thoughts.

An inevitable part of enriching the big ‘I’ is how we deal with the other ‘Is’. Because of the ferociousness of survival, we apply twisted strategies that, I believe, most are not filtered humanely – from networking (that comes from the basic human nature of relationships), plotting to defeat colleagues, human objectification and object humanization, etc.

Why not try to change the twisted strategies for once and see how the world evolves; we might like it better. Strategies are needed yes, and smartness is needed. Inhumanity is not. Depict negative connotations is everything you read, you see, you watch, you listen to and you think of. What we feed our mind will be unavoidably translated into our actions.

If you don’t believe in goodness to drive your actions and responsibilities towards others, you have to believe in the simple logic that says: if I encounter pain on you, you will most probably reply with pain. Put this on the whole population scale, having in mind the complex human psychic.

The world will be an unpleasant place to live in – an unsustainable place. We often use the term sustainability when we talk about the natural environment, and not the human environment. For us to live together sustainably, we need (not only want) to live well together which means we need to be good to each other. In the lines of this idea, I came up with a simple untwisted strategy that I called “Positively-Conditioned Objectives”.

Everything we do at any time has an objective, even if we are unaware of it. A coffee with friends has an objective of connecting, venting out, updating. Being aware of the objective allows us to eliminate anything unnecessary along the way. The objective is for us and the positive-conditioning is our responsibility towards others. “I want to be the best cook” is my objective – it is for me. “Supporting others along the way” is my positive conditioning – it is my responsibility towards others.

I am not only talking about big objectives. I am also talking about walking-in-the-park’s objective and having-coffee-with-friends’ objective. The biggest objective of all times is to live happily. And the biggest positive conditioning is to be loving. You can push this strategy down to your tiniest actions, thoughts and words. It is a compass to always know yourself, be aware of what you’re doing, thinking, saying and feeling all the while being responsible towards others for a sustainable, more pleasant collective life.

You can also watch a video of Ms. Alissar’s presentation below.

CPI Media Group and Tahawul Tech present “Evolve – A Digital Transformation Forum” on Tuesday, October 24 from 8:00 AM – 2:30 PM at the Jumeirah Beach Hotel in Dubai, UAE.  Attend this event for free by registering online at http://bit.ly/2kb3fI8!

Digital transformation is defined as the methodology enterprises can use to transform and create new business models and culture with digital technologies. The convergence of new digital technologies, including social media, mobile, cloud and embedded devices is presenting opportunities for businesses to transform their operations to gain competitive edge.

The C-suite plays a critical role in making transformation happen and research shows companies which have succeeded in delivering a fundamental transformation of their business through technology benefit from a significantly better financial performance than their peers. The event, which aims to attract more than 300 C-level digital leaders from public and private sectors, will shed light on the strategies needed for regional businesses to map out their transformation journey and how to go big with digital with the right vision and leadership.

The event will bring industry leaders to share their journey on how they have invested in technology which allowed them to transform their business. Delegates will learn from  speakers and have questions answered through an engaging and interactive forum including key-note speeches and panel discussions. There you will learn how digital and new technologies are disrupting companies and industries.

Attendees will also explore how your organization can progress to the next phase of digital transformation with significant, measurable business impact. Hear from industry luminaries about how they solved complex business challenges with effective approaches and technologies. Review the agenda for the day and register for free at: http://bit.ly/2kb3fI8

What are your doctoral hopes and dreams?

As part of the University of Leicester‘s online “Discovering Your PhD Potential” course I was asked to describe my doctoral hopes and dreams in a community of practice using a unique tool called Padlet, a free application to create an online bulletin board you can use to display and share information for any topic.

I was instructed to share a photo summing up my feelings, a short video or audio clip describing my thoughts, a short paragraph of text or even just one word. I decided to record a video, shared below, in which I share three adjectives describing my current mood and elaborate on the impact and importance of each: academic, energetic, and pragmatic.