Professional aspirations and musings.

According to a quote attributed to Confucius, “Choose a job you love, and you will never have to work a day in your life.”

Given that my personal motto is “learn continuously, live generatively,” teaching and training are a fitting profession for me: I learn something every day about myself, the people in my life, the world in which I live, and the subjects in which I am interested.

Learning isn’t always easy, but it is always rewarding intrinsically. It is for that reason that, when asked why teaching is my tenure, I explain, “I embrace education as my profession because it empowers me to help shape the lives of others, while giving my own life greater meaning.”

Occasionally, however, teaching is extrinsically rewarding as well: On Thursday, February 23, 2017 it was announced that I had won the “College of Business Administration (COBA) Program Development Award” for the 2015 to 2016 school year at the American University in the Emirates (AUE).

Notably, I was personally selected to receive this award by Professor Muthanna G. Abdul Razzaq, President and CEO of the American University in the Emirates (AUE).

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Reasons for my having been chosen for this honor include:

  • Contributing my editing, writing, and organizational abilities to COBA’s accreditation efforts with the Association to Advance Collegiate Schools of Business (AACSB).
  • Designing “INV 300, Innovation and Entrepreneurship,” a new compulsory undergraduate course in compliance with Ministry of Higher Education and Scientific Research (MOHESR) requirements.
  • Developing the syllabus for a proposed new Mobile Marketing course for our MBA program.
  • Editing a 300 page report for the reaccreditation of College of the Business Administration (COBA) with the United Arab Emirates (UAE) Commission for Academic Accreditation (CAA).
  • Enhancing my classes with interactive exercises, class discussions, and worksheets that challenge students to actively engage the course curriculum.
  • Launching two university level guest speaker series, “The Business of Marketing” and “Management Matters,” — and inviting other speakers to my COBA classes.
  • Managing large undergraduate classes of up to 49 students efficiently and effectively.
  • Reviewing and revising syllabi for undergraduate management and marketing courses every semester to ensure they present the most current and useful information.
  • Suggesting improvements to COBA policies and procedures, along with overall enhancements to the student experience.

I am thankful to have received such an honor and am grateful for the opportunity to have made the above contributions to AUE, COBA, and, most of all, my students.

I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

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The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

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Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

uae-flag-dayThursday, November 3, 2016 was a day of celebration and pride as expats and citizens of the United Arab Emirates alike celebrated Flag Day.

This day commemorates the anniversary of President His Highness Shaikh Khalifa bin Zayed Al Nahyan‘s assumption of office as the leader of the country on November 3, 2004.

Celebrations were held throughout the seven Emirates of the UAE, including the flag raising ceremony below where Sheikh Mohammed bin Rashid Al Maktoum, ‎Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, was joined by 20,000 students from more than 120 nationalities.

The UAE flag is full of meaning and pride; it is a symbol of the rich heritage and bright future of the United Arab Emirates. You can learn more about the specifics of the flag and what each element means in the article “What does the UAE flag mean?” Thinking about the flag more philosophically, the Protocol Department of Dubai shares the following:

The Flag is considered a symbol of nationalism, independence and sovereignty in all places and at all times. It is closely connected to the national anthem, with both commanding the full respect of all citizens regardless of social status, education and financial standing. The flag represents all, without exception.

The UAE flag signifies peace, security, and happiness as seen in all national, religious, official and public events related to the political, economic, social and sports fields – whether held in the UAE or abroad.

The UAE flag reflects the ambitions and hopes of citizens and expatriates living in the land, particularly students who greet the flag daily in respect of the state’s role in creating generations of achievers and creatives.

Looking back on my two years here in Dubai, I am grateful for the many opportunities living in the United Arab Emirates has provided me. This has been an experience unlike any other and I could never fully express my gratitude for this experience. I am thankful for the exceptional vision of UAE’s leaders and proud to celebrate this wonderful country and its noble flag today!