General business issues and discussions.

Are you a connector — or looking to connect?

malcolm-gladwellIn his 2000 book “The Tipping Point: How Little Things Can Make a Big Difference,” author Malcolm Gladwell argues that ideas, products, messages, and behaviors “spread just like viruses do.”

He then explains how “word-of-mouth epidemics” and trends are triggered through “The Law of the Few” by three pivotal personality types:

  • Connectors: people who know large numbers of people across a wide array of social cicles who enjoy making introductions between individuals in those different circles; a connector is the social equivalent of a computer network hub.
  • Mavens: a subject matter expert expert who connects us with new information; they gather knowledge and understand how to share it. Gladwell explains that mavens are the people who start “word-of-mouth epidemics”  because of their knowledge, social skills, and ability to communicate.
  • Salespeople: charismatic persuaders with powerful negotiation skills responsible for advertisements and marketing through which they strive to convince others of “needs” (which may or may not exist). They are masters of “The Stickiness Factor,” and know how to make ideas and products simpler and more attractive. Notably, Salesmen are often paid for their skill, while Mavens use their skills for the simple pleasure of sharing knowledge and and helping others

On Wednesday, March 1 from 6 to 9 pm at Dusty’s in Dubai you can discover if you are a Connector, Maven, or Salesperson at “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends.

mfyfExpect great conversations, new relationships and an environment where luck feels at home. Visit the event’s website to learn more and to register at https://myfriendsyourfriends.com; you can also explore the gathering’s Facebook event page at https://www.facebook.com/events/755312037978472/.
Attendees are invited by the hosts (of which I am one), who will ensure you have a great time and get the most value from attending. Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody at My Friends Your Friends and make memorable connections. They include:
  • Anika Morjaria: online personality Literally Anika; content creator, brand ambassador and model.
  • Arthy Baheerathan: founder of Arthyreally and Patches & Flash; photographer and digital content creator.
  • Harshana De Silva: founder of Alliance Events, Dubai’s best kept secret for corporate events.
  • Hunter Lee Soik: head of global community at Dubai Future Foundation; tech entrepreneur and futurist.
  • Kanchan Kulkarni: founder and fashion designer at Kara, a home grown label making noise on catwalks globally.
  • Lobito Brigante: DJ; organiser and curator of cultural events; party rocker and turntablist.
  • Matthew A Gilbert: instructor at The American University In The Emirates; tech and marketing expert.
  • Omar ‘Ot’ Tom: co-founder and co-host of The Dukkan Show; established Dubai’s number one podcast; MC and strategic planner.
  • Raj Kotecha: founder of Creative Content Agency and My Friends Your Friends; co-founder of Vaynerworld; DJ.
  • Richard Boullemier: news presenter at Arabian Radio Network; head of business development at First and Ten Productions.
  • Ritesh Tilani: founder of Joi; active member Of Dubai’s entrepreneur and investor community.
  • Saana Azzam: founder and CEO of Mena Speakers, responsible for bringing incredible speakers to Dubai.
  • Shyam Savani: brand manager in lifestyle, fashion, and travel; Trendsetter of The Year, 2015
  • Sonal Kotecha: interior designer at Pallavi Dean Interiors; Young Interior Designer of The Year, 2015.
Learn more about the hosts at https://myfriendsyourfriends.com/#hosts-section. If you don’t have an invite from a host, you are still very welcome, just register now at https://myfriendsyourfriends.com/attend.
mfyf

Indicate your interest in attending this event by registering now!

Delighted to have met Mohammed Alsiddiq, a founding partner of Eight Creative Technology, in Dubai last week on Thursday, July 28, 2916. This was the first time I have met a reader of my book, edX E-Learning Course Development, and by coincidence he also lives in the United Arab Emirates!

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Founded in 2015 and based in Twofour54 Abu Dhabi, Eight Creative Technology is Khalifa Fund‘s first initiative focused on digital innovation.

Their services include digital‬ strategy, platform development,‪ social media, business applications,‬ and ecommerce‬. They collaborate with industry leaders to deliver a broad range of training‬ programs and‪ workshops‬ in areas of digital marketing‬, social media and multimedia‬.

Mohammed is developing an Open edX installation for an online learning program that will soon launch here in the UAE. He bought my book, “edX E-Learning Course Development” on Amazon.com to help him design, develop, and deploy his edX initiative.

If you are evaluating (or have chosen) edX as an online learning platform for your enterprise or educational organization consider buying a copy of my book; you can get it on Amazon or directly from Packt Publishing.

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit: