Size doesn’t predict significance!
The day after America celebrated its 170th Independence Day in 1946, French designer Louis Reard unveiled a daring two-piece swimsuit that would forever liberate legions of water-bound women: the bikini.
Proclaiming a two piece swimsuit wasn’t a bikini “unless it could pulled through a wedding ring,” Reard capitalized on the sensation of his invention and ensured its lasting success. Although comprised of only 30 inches of fabric, the impact of the bikini was felt worldwide — much like the shockwaves from the nuclear bomb tests that took place on Bikini Atoll (the suit’s namesake).
According to a Smithsonian article titled The Bikini’s Inventor Guessed How Much It Would Horrify the Public, “He chose the name because he hoped that the raunchy two-piece would elicit the same shock and horror that the atomic bomb did.”
The birthday of the bikini is a reminder to small businesses that they can overcome the odds and atomize their adversaries. No matter the size, the potential for success of an organization and the individuals that comprise it is unlimited.
The secret to their success is about captivating people with clever storytelling; once an organization uncovers clarity, embraces creativity, and commits to consistency in its communication, the possibilities are limitless.
This phrase can be heard among Arabic speaking people in the United Arab Emirates (UAE) when their football (soccer) team scores a goal. However, the 2012 founding of the Emirates American Football League (EAFL) along with changes in athletic interests that include the National Football League (NFL) could change this.
Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:
- Explores the origins of the EAFL.
- Looks ahead to the future of the league and American football in UAE.
- Shares the league’s social media strategy as a means of marketing while creating a community of fans, players and their families.
On May 1, 2017 I presented my chapter to faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed a chapter to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.
This was the third “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement at AUE. I previously presented my book, “edX E-Learning Course Development” at the inaugural event of the series.
You can watch a recording of my presentation below via YouTube (it was originally streamed live to my Facebook page):
The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book, which was published in September 2017, offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.
“Walking with a friend in the dark is better than walking alone in the light.” — Helen Keller
Here’s my video wrap-up of Raj Kotecha‘s successful “My Friends Your Friends” networking event on March 1st at Dusty’s Dubai. “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends. Attendees are invited by the hosts (of which I was one), who will ensure you have a great time and get the most value from attending.
Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody and make memorable connections.
More than 200 interesting, intriguing, and intelligent individuals shared great conversations, started new relationships, and enjoyed an environment where luck felt at home. I was honored to be one of the 14 hosts and am already looking forward to the next event!
Here’s my video recap of the event (originally posted on my Facebook page):