Size doesn’t predict significance!
The day after America celebrated its 170th Independence Day in 1946, French designer Louis Reard unveiled a daring two-piece swimsuit that would forever liberate legions of water-bound women: the bikini.
Proclaiming a two piece swimsuit wasn’t a bikini “unless it could pulled through a wedding ring,” Reard capitalized on the sensation of his invention and ensured its lasting success. Although comprised of only 30 inches of fabric, the impact of the bikini was felt worldwide — much like the shockwaves from the nuclear bomb tests that took place on Bikini Atoll (the suit’s namesake).
According to a Smithsonian article titled The Bikini’s Inventor Guessed How Much It Would Horrify the Public, “He chose the name because he hoped that the raunchy two-piece would elicit the same shock and horror that the atomic bomb did.”
The birthday of the bikini is a reminder to small businesses that they can overcome the odds and atomize their adversaries. No matter the size, the potential for success of an organization and the individuals that comprise it is unlimited.
The secret to their success is about captivating people with clever storytelling; once an organization uncovers clarity, embraces creativity, and commits to consistency in its communication, the possibilities are limitless.
“Walking with a friend in the dark is better than walking alone in the light.” — Helen Keller
Here’s my video wrap-up of Raj Kotecha‘s successful “My Friends Your Friends” networking event on March 1st at Dusty’s Dubai. “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends. Attendees are invited by the hosts (of which I was one), who will ensure you have a great time and get the most value from attending.
Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody and make memorable connections.
More than 200 interesting, intriguing, and intelligent individuals shared great conversations, started new relationships, and enjoyed an environment where luck felt at home. I was honored to be one of the 14 hosts and am already looking forward to the next event!
Here’s my video recap of the event (originally posted on my Facebook page):
Are you a connector — or looking to connect?
In his 2000 book “The Tipping Point: How Little Things Can Make a Big Difference,” author Malcolm Gladwell argues that ideas, products, messages, and behaviors “spread just like viruses do.”
He then explains how “word-of-mouth epidemics” and trends are triggered through “The Law of the Few” by three pivotal personality types:
- Connectors: people who know large numbers of people across a wide array of social cicles who enjoy making introductions between individuals in those different circles; a connector is the social equivalent of a computer network hub.
- Mavens: a subject matter expert expert who connects us with new information; they gather knowledge and understand how to share it. Gladwell explains that mavens are the people who start “word-of-mouth epidemics” because of their knowledge, social skills, and ability to communicate.
- Salespeople: charismatic persuaders with powerful negotiation skills responsible for advertisements and marketing through which they strive to convince others of “needs” (which may or may not exist). They are masters of “The Stickiness Factor,” and know how to make ideas and products simpler and more attractive. Notably, Salesmen are often paid for their skill, while Mavens use their skills for the simple pleasure of sharing knowledge and and helping others
On Wednesday, March 1 from 6 to 9 pm at Dusty’s in Dubai you can discover if you are a Connector, Maven, or Salesperson at “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends.
Attendees are invited by the hosts
(of which I am one), who will ensure you have a great time and get the most value from attending. Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody at My Friends Your Friends and make memorable connections. They include:
- Anika Morjaria: online personality Literally Anika; content creator, brand ambassador and model.
- Arthy Baheerathan: founder of Arthyreally and Patches & Flash; photographer and digital content creator.
- Harshana De Silva: founder of Alliance Events, Dubai’s best kept secret for corporate events.
- Hunter Lee Soik: head of global community at Dubai Future Foundation; tech entrepreneur and futurist.
- Kanchan Kulkarni: founder and fashion designer at Kara, a home grown label making noise on catwalks globally.
- Lobito Brigante: DJ; organiser and curator of cultural events; party rocker and turntablist.
- Matthew A Gilbert: instructor at The American University In The Emirates; tech and marketing expert.
- Omar ‘Ot’ Tom: co-founder and co-host of The Dukkan Show; established Dubai’s number one podcast; MC and strategic planner.
- Raj Kotecha: founder of Creative Content Agency and My Friends Your Friends; co-founder of Vaynerworld; DJ.
- Richard Boullemier: news presenter at Arabian Radio Network; head of business development at First and Ten Productions.
- Ritesh Tilani: founder of Joi; active member Of Dubai’s entrepreneur and investor community.
- Saana Azzam: founder and CEO of Mena Speakers, responsible for bringing incredible speakers to Dubai.
- Shyam Savani: brand manager in lifestyle, fashion, and travel; Trendsetter of The Year, 2015
- Sonal Kotecha: interior designer at Pallavi Dean Interiors; Young Interior Designer of The Year, 2015.
Indicate your interest in attending this event by registering now!