Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generatively” he develops courses for delivery in person, via blended learning, and online. Leveraging active learning strategies, he facilitates corporate training for entrepreneurs, Fortune 500 employee, and government officials. A lifelong learner, he is earning a PhD in Business Administration with the Bryan School of Business and Economics at the University of North Carolina, Greensboro. When asked why teaching, researching, and training are his tenure he explains, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

Do you know the 6 Steps for Marketing Success?

On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows:

This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro and macro for your small business growth! Raise Your Standards!

Hosted by Dann Williams, Vice President of Business Development at Owner’s Pride Car Care Products and Paulo Assunção, Sales Service Representative at Owner’s Pride Canada, during the 1:15:06 episode I shared my 6 Steps of Marketing Success which include:

  1. Why? | Explain why you are in business. (15:34)
  2. What? | Define your person, product, service, or organization. (20:25)
  3. Who? | Identify your market segments and target audience. (25:08)
  4. Where? | Select the marketing channels you will leverage. (28:02)
  5. When? | Outline the timeline you will use for your campaign. (47:54)
  6. How? | Propose your strategic goals and financial projections. (1:02:40)

You can listen to the full episode via the Radio Public player below or you can stream it on :

You can also watch a video of the episode on YouTube or below:

Stay tuned for my forthcoming second appearance on the Owner’s Pride Podcast during which I will share my 6 Secrets to Management Success!

In the Queen song “Bohemian Rhapsody” Queen front man sings, “Is this the real life? Is this just fantasy?”

The same question could often be asked of those playing fantasy football each fall.  With the 2020 NFL season starting shortly, I recalled my last encounter with fantasy football while reviewing current data about the popular pastime.

According to the Fantasy Sports & Gaming Association, there were 59.3 million people playing fantasy sports in the USA and Canada in 2017.  As of 2019 there were an estimated 45.9 Million fantasy sports players over 18 in the United States alone. According to a 2019 survey conducted  by the organization, demographics for fantasy sports — not just football — include the following:

  • 81% male, 19% female.
  • 50% are between the ages of 18 -34 (average age is 37.7).
  • 67% are employed full-time.
  • 47% make more than $75,000 (national average is 34%).

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The Sports Management Degree Hub clarifies that, “Of the 56.8 million players, more than 40 million play fantasy football.” The website further shares that fantasy sports participants spend an average of $465 a year on fantasy sports with fantasy football alone operating in an $18.6 billion market. That’s $6 billion more than the current estimated NFL revenue, and 4.5 times the current value of the NFL’s top flight team, the Dallas Cowboys.

I fielded two fantasy teams: The Shawshank Receptions in 2013 with work colleagues and The Dubai Deflators in 2015 after I had been living in UAE for a year — both times using ESPN’s app and website.

While my experience was limited, it allowed me to entertain the following 10 takeaways into ideal practices to maximize success and minimize conflict:

  1. Accept Reality
  2. Act Strategically
  3. Adapt Effectively
  4. Collaborate Honestly
  5. Embrace Unpredictability
  6. Lose Graciously
  7. Play Competitively
  8. Think Confidently
  9. Trade Fairly
  10. Win Gracefully

If you play fantasy football (or fantasy sports of any kind) what has your experience been — and what tips would you share with others interested in participating?

On May 30, 2015 I published my first book, “edX E-Learning Course Development,” a 300-page manual for university teachers and corporate trainers designing, developing, and deploying a MOOC course for the edX platform

The book walks a reader through eight steps to create an edX course while teaching them about the tools and techniques they need to know as an edX instructor. The eight steps are presented in eight chapters, as follows:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading edX E-Learning Course Development will teach you how to:

  • Create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • Establish your edX course settings, view and modify course content, and import and export your course.
  • Market your course to increase enrollment and create an enjoyable educational experience for your students.
  • Navigate edX, sign up for Studio, and create your own edX course.
  • Publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • Use video production best practices and convert your classroom lectures to instructional videos.

Learn more about and purchase the book on Amazon or on the Packt Publishing website or read these related blog posts on Doctorious:

I remain grateful for the opportunity to have written this book, especially knowing that it’s helped individuals and organizations learn. One unexpected benefit for which I am also thankful: according to my Google Scholar profile, the book has been cited 16 times in various academic publications!

Here’s to learning continuously and living generatively!