Yesterday was the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL). Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter:

  • Explores the origins of the EAFL.
  • Looks to the future of American football in UAE.
  • Shares the league’s social media strategy.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. The book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media, and the law.

Including authors from more than twenty countries, this handbook addresses the most important issues in the world of sport business from a global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy.
  • Sport Marketing.
  • Sport Economics and Finance.
  • International Sport Law.
  • Sport Media and Communication.
  • Sport Tourism.
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business. Notably, on May 1, 2017 I shared my chapter with faculty, students, and staff at the American University in the Emirates (AUE). I joined with two AUE colleagues who also contributed to the book: Prof. Kamilla Swart and Dr. Kevin Heisey, who is also one of the book’s editors.

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Happy 14th birthday to my sweet and smart son, Jacob! He has overcome many challenges in his short number of years, but he has always been happy and kind to everyone, confronting his issues with grace, determination, and humor. A natural musician he plays piano and saxophone, making the world more melodic and meaningful in the process. It’s challenging for us both with my living so far away, but he is always close by in my heart (along with my younger son, Max). I am so inspired by the person Jacob is and the man he is becoming!

Expat marks the spot? Sheikh-Mohammed-3-FingersThree years ago today — September 8, 2014 — I first set foot in Dubai and took the first of many steps that have led me to my new life as an expat.

Although emotionally anchored to my two amazing sons in Los Angeles, Jacob and Max, Dubai has revealed to me new friendships and opportunities I could have never realized in the United States. On a more personal level, my time in Dubai has opened my heart to new love, which has in turn filled me with hope and faith, two things with which I have long struggled.

I am thankful for Jumeira University, which first opened the door to this incredible experience, AUE for providing me with the next step, and for everyone who played a part in my process of self discovery and development. I am also filled with pride for my sons’ accomplishments and appreciation their increasing ability to understand why it was necessary for me to go overseas; despite being far from them physically, they are always close to my heart.

Most notably I am grateful to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and ruler of Dubai, for making Dubai a place where even the wildest dreams can come true.