“To be a teacher in the right sense is to be a learner. I am not a teacher, only a fellow student.” — Søren Kierkegaard

Inspired by the quote above (which is the anchor of my teaching philosophy), I have been learning while teaching for a decade. Ten years ago today — on Monday, June 18, 2007 — I began my career in academia when I started teaching COM 120, Effective Persuasive Writing online at what was then called Axia College (University of Phoenix‘s online junior college).

It’s hard to believe that much time has passed; it feels like just yesterday when I began my career in academia after having previously consulted and worked in marketing. Technically I started teaching on September 2, 2006 when I taught my first traffic school class, but this was my first academic course. Since that first step I have embarked on a much longer journey. I have had the opportunity to teach and learn with more than 4,500 students in over 80 classes — in the United States, the United Arab Emirates, and online.

Acting as a “guide on the side” and not a “sage on the stage,” I combine learning with laughter and encourage students to pursue their individual ideas. Having taught students of various ages, ethnicities, and socioeconomic backgrounds, I am especially sensitive to the diverse challenges with which my students might be contending.

I join with my students on a journey of generative learning. Sensitive to the unique experiences, challenges, and learning styles of adult learners, I assign projects relevant to their personal and professional perspectives. Believing education should create community, not competition, I combine learning with laughter to construct a collaborative classroom. Interdisciplinary, I welcome varied viewpoints and encourage my students to own their education.

I have been fortunate to have taught for numerous notable educational institutions including American Unviersity in the Emirates (AUE), Jumeira University, Musicians InstituteNational University, Strayer University, UCLA Extension. and UC Santa Barbara Extension. Actively involving myself in higher education, I have embraced academia as both my vocation and avocation.

I have spoken at academic conferences; written a book, a book chapter, and several scholarly papers; conducted corporate training seminars; appeared on three podcasts; and made a 1.5 second appearance in Star Trek Beyond as an extra! I was also honored with an award from AUE recognizing my program development efforts for the College of Business Administration.

 

The past 10 years have been filled with personal growth and professional development; I have improved as an individual just as I have expanded my abilities as an educator. I look forward to many more years of continuous improvement in both areas. These years have not been without their challenges and setbacks, but I remain grateful to my colleagues, friends, family, mentors, and students for the chance to help shape the lives of others, while giving my life greater meaning.

It is with great gratitude and pride I announce that my paper, “Strengthening Your Social Media Marketing with Live Streaming Video” was accepted for presentation at the 1st American University in the Emirates International Research Conference (AUEIRC).

Live broadcasting via social media platforms, most notably Facebook Live and Twitter’s Periscope, is an emerging trend that has made a tremendous impact on our daily lives. Facebook’s founder and CEO, Mark Zuckerberg, is a strong proponent of the technology and sees it as an avenue of opportunity for communication and community creation.

“Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together,” Zuckerberg shared on his Facebook page when Facebook Live launched.

The abstract of my paper, which is derivative of a similarly titled effort I presented at the 6th International Conference on New Challenges in Management and Business this past February, follows:

Live streaming video is an emerging option marketers can use to connect with and convert consumers to customers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a popular live streaming service and YouTube is following suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.

The conference, which will take place on November 15 to 16, 2017 at the American University in the Emirates campus, will provide a platform for discussing recent trends in creative business and social innovation. AUEIRC will highlight the various aspects of creative business and social innovations that can scale for the benefit of communities.

AUEIRC aims to bring together academics, practitioners, researchers, policy makers and students to share and discuss challenges and solutions in contemporary disciplines. The scope of the conference includes a broad range of topics on areas that impact contemporary society. Topics of interest of the conference include:

  • Creative Business and Social Innovation
  • Creative Industries and Social Innovation
  • Education and Social Innovation
  • Governance and Legislation
  • Media for Smart Cities
  • Smart Technologies and Innovation

Accepted papers will be published by Springer in edited volumes following their specific fields as printed volumes as well as online in the digital library SpringerLink. Springer is a leading global scientific, technical and medical portfolio, providing researchers in academia, scientific institutions and corporate R&D departments with quality content through innovative information, products and services.

Addtionally, authors of some selected best papers will be invited to submit the extended version of their AUEIRC papers for peer review after the conference. These papers will be published in a special issue of the AUE journal “Smart City Challenges and Solutions” (SCCS).

If you’re interested in participating you can submit your abstract until June 15, 2017 at https://easychair.org/cfp/AUEIRC2017.