On Saturday, February 11, 2017 at the Flora Grand Hotel in Dubai I joined two colleagues from American University in the Emirates (AUE) — Dr. Konrad Gunesch and Dr. Paul Mears — at the 6th International Conference on New Challenges in Management and Business. The Conference addressed a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:
- Business Management and Strategy
- Marketing Management
At the conference, in addition to enjoying learning about the research of fellow academics and researchers from all around the world, I presented my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video.” The abstract from my paper follows:
“Live streaming video is an emerging option marketers can use to connect with and convert consumers, especially via mobile devices. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 and Brightcove (2016) reports that 74% of consumers are more likely to make a purchase after watching a branded video; 46% have done so. However, recorded video is costly and cumbersome to produce; live streaming video increases engagement and decreases costs (Piontek, 2015) while giving marketers increasing influence: Yeung (2016) reports that more than 110 years of live video is watched daily on Periscope. Facebook launched a live streaming service and YouTube has now followed suit (Hockenson, 2016). Recognizing that individuals and organizations alike can strengthen their social media marketing with live streaming video, this paper reviews the rise of social media, previews live streaming video, and shares live streaming video survey results.“
You watch the recorded Facebook Live broadcast of my presentation; slides from the presentation are available via Slideshare and embeded below for your review and reference.