Social media offers individuals an excellent environment to promote their personal brand to strengthen their professional platform. However, if engaged carelessly or irresponsibly, social media can sink you faster than the Titanic after it met the iceberg. Certainly nobody is perfect, but if you consider the 7 career-saving social media strategies below you will be more likely to swim than sink in social media.
1. Add Value to Conversations: If all you do with social media is re-tweet and share the ideas of others then it is apparent you won’t offer a potential employer original thoughts and you most likely lack motivation and initiative. In short: don’t be boring!
2. Avoid Smack Talking or Trolling: Politics, religion, and sports are topics about which people are passionate, but when you go overboard emotionally you can get yourself into trouble. Even a casual comment on an article on Facebook or a reply to a Tweet can come back to haunt you. There are countless stories of people getting fired from a job before they even start it due to a careless tweet or flippant Facebook post.
3. Don’t Discriminate: 34% of employers in CareerBuilder’s recruitment study reacted negatively to finding social media posts with discriminatory comments related to race, religion, and gender. Another 29% of employers reacted negatively to social media posts with discriminatory comments related to race, religion, and gender. And, even if your intent was to be humorous, keep in mind that comedy doesn’t often translate online or across cultures; something you might think is funny might be offensive to others.
4. Keep Private Info Private: Unless your name is Julian Assange, you’re likely not going to make friends or influence people by disclosing sensitive or confidential information on social media. And, no matter how quickly you might try to delete it, social media remembers. You might also inadvertently share private information in public, especially on Facebook, where most people seem to misunderstand the platform’s privacy policies.
5. Post Appropriate Pictures: 46% of the employers in CareerBuilder’s annual social media recruitment study said provocative or inappropriate photographs are a big red flag. Another 40% said finding information about candidates drinking or using drugs was another reason to pass. In short: don’t put your faults and foils on display for a future employer to find. Christopher Affsa, an attorney at the Law Office of Daniel F. Affsa in Weymouth, Massachusetts, shared the following:
“I had a drunk driving client tell me she went to one bar and only had one drink. I checked her Facebook and her profile picture was of her raising a glass. Worse, on the night in question she checked into five bars.”
6. Present a Professional Persona: Ironically, one of the biggest errors people make is to overlook the opportunity social media offers them to elevate awareness of their personal brand. According to CareerBuilder’s annual social media recruitment study:
52% of employers research applicants online. Within that group, 60% look for information supporting the candidate’s qualifications; an additional 56% want to see a candidate’s professional online persona.
7. Use Good Grammer, err — Grammar: Learn your homophones! Your and you’re mean different things as do their, they’re, and there. Conversely:
37% of employers in CareerBuilder’s recruitment study reacted favorably when they discovered that a candidate had great communication skills; 38% were further impressed when a candidate’s social media presence conveyed a professional image.