Raj Kotecha and the Business of Marketing

raj-kotechaOn Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai.

This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop.

CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

Today is Raj’s 36th birthday and, to celebrate, his lectures are shared in this post. There are five videos of his lecture in total; in the video below I introduce Raj.

In this video, Raj outlines his objective, strategy, and tactics for his guest lecture.

In this video, Raj informs attendees of his guest lecture that they can essentially create their own qualifications for job opportunities by creating content relevant to their career goals.

In this video, Raj informs attendees of his gueate their own qualifications for job opportunities by creating content relevant to their career goals.

In this short clip, recorded just after his 2 hour lecture and discussion, Raj shares his thoughts on which metrics to use for your content marketing campaign and how to measure the impact of your efforts.

Raj’s lecture was engaging, insightful, and most importantly practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again!

To learn more about Raj please visit: