Yesterday I recorded a video for my online UCLA Extension Social Media Marketing course (MGMNT X460.398A) in an area under construction near my apartment in the Sports City area of Dubai, UAE. I’ve been living her shortly after I started teaching for Jumeira University this September.
Designed to mirror the content of Gary Vaynerchuck’s book Jab, Jab, Jab, Right Hook, the course challenges students to create a content marketing plan for a product, service, individual, or organization of their choice.
The theme of the week for which I recorded the video is “Embracing Emerging Options.” As presented in the Round (Chapter) 8, Opportunities in Emerging Networks, the emerging social networks include LinkedIn, Google+, Vine, and Snapchat.
While today and even when the book was first published in November 2013 these platforms weren’t “new” in the literal sense none had yet achieved critical mass.
That said, Snapchat has quickly gained momentum, Vine has seen impressive growth, LinkedIn has aggressively evolved from its initial role as an “online Rolodex,” yet the role and relevance of Google+ continues to fluctuate.
I was invited to join Google+ three years ago, early into it’s Beta launch. In the more than three years since I am still not quite sure what to do with it nor have I seen tremendous engagement on it, but I remain cautiously optimistic.
Speaking of which, if you’re not already doing so, please stop by my Google+ profile and follow me; I will do the same and, together we can enhance our experience on this platform with potential.
And so it was remarkably coincidental (and strangely sentient) for Google+ to “Auto Awesome” my UCLA Extension video that included content about Google+ just a few hours later. It includes footage from the video I shot plus still shots I also took (yes, including a selfie; for shame).
Interestingly, it removed the actual audio track and made it more of a montage. More intriguing was the awkward yet entertaining 1980s sitcom style music Google+ added to the video!
So, without further delay, I present to you my Auto Awesome video:
Have you ever been Auto Awesomed?