If a picture is worth 1,000 words, how much is a video worth? According to the following statistics from November 2011, video is so popular in online media it is nearly priceless:
- comScore (October 2011): 184 million US Internet users watched an average of 21.1 hours per viewer and engaged in 42.6 billion video views. A record 20 Billion Content Videos Viewed on Google Sites!
- NielsenWire (November 16, 2011): the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers.
- eMarketer (November 28, 2011): forecasts the number of the number of US tablet users will reach 89.5 million in 2014 and by 2015 there will be 148.6 million smartphone users, stoking demand for mobile online video.
- Mashable (November 14, 2011): 71% of US Internet users visit video sharing sites on a typical day.
- Unbounce (October 31, 2011): reports that using video on a marketing landing page lifted conversion rates by 100%.
- Futuresource Consulting: forecasts consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year.
In his blog post, “Why Flickr Images Boost Your Blog,” blogger Ari Herzog illustrates the importance of including images with the words of your post. Given that there are different conditions under which you can use images on Flickr, Herzog’s blog also links to a very helpful blog post titled “A Complete Guide to Finding and Using Incredible Flickr Images.”
Given the above statistics, it stands to reason that including videos in your blog posts is an additionally important way to help people not only find your blog posts, but engage with them as well.
Noted social media consultant Chris Brogan encourages using video in blog posts, and he can’t be wrong, can he? Notably, in a September 1, 2011 Entrepreneur.com article, Chris also shared several helpful strategies you can use to start video blogging.
But not all videos are created equal. Rather I should say that not all videos are equally easy to include in your blog posts — specifically your WordPress.com blog posts.
YouTube and WordPress.com have facilitated the ability to insert videos with short URLs and a simple code syntax (remove the space after and before the brackets; I needed to include the space here to prevent WordPress.com from actually trying to embed the example YouTube URL):
[ youtube=http://www.youtube.com/watch?v=video-id-here ].
However, for certain topics, as in the case of my recent blog post, (I’ve Had) The Time(line) of My Life, I wanted to include a video that was only available on Facebook. Doing so wasn’t nearly as intuitive or easy.
Eventually, after several minutes of serious searching online, I found a website with a solution that worked: How to Add,Show or embed facebook video on your wordpress, joomla, blogger blog or website.
To briefly summarize the three simple steps to follow so you can embed a Facebook video into your WordPress.com blog:
1.) Locate the URL of the Facebook page in which the source video is embedded. The URL for the video from the (I’ve Had) The Time(line) of My Life post (pictured below) is https://www.facebook.com/photo.php?v=980256227111.
2.) identify the number after the “v=” — in the case of the previously mentioned video, the number is 980256227111.
3.) Insert the number after the “v=”video into the code follows below. Again, as was the case with the YouTube example, please remove the space after and before the brackets (I needed to include it to prevent WordPress.com from actually trying to embed the example Facebook URL):
[ gigya src=”http://www.facebook.com/v/980256227111”
codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″ width=”400″ height=”224″ ]
Please see the actual embedded video below:
And there you have it — you have successfully embedded a Facebook video into your WordPress.com blog!