“Buyology” Notes and Quotes

I recently taught a buying behavior class for UC Santa Barbara Extension and one of the two books I had my students read was “Buyology” by Martin Lindstrom (the other was “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” by David Meerman Scott).

This unique book reports the results of the world’s largest neuromarketing study ever conducted and this presentation highlights the main points discussed in the book — it’s both fascinating and disturbing.

Please review the PowerPoint presentation below (available via SlideShare). I trust you will find the information presented in the book to be quite compelling.