I visited Wal-Mart on Friday, November 7 and was shocked to discover that even though Halloween just ended and we haven’t even yet overdosed on turkey, apparently it is already Christmas! I actually went into two separate stores in Santa Clarita, California:
Both stores had associates setting up the Christmas displays and making related preparations. Photos from each store are provided below; the first photo is from the store on Kelly Johnson Parkway and the second is from the store on The Old Road:
Apparently, I am a bit late in realizing Wal-Mart’s early push: An October 1, 2008 story that aired on the CBS station in Los Angeles highlighted the retailer’s plans to get a head start on the Christmas shopping season.
I suppose I was more surprised than shocked to see Christmas trees already. The first week of November seems a bit early for Christmas, but I recall seeing Valentine’s Day items in my local Rite Aide just after Christmas last year. It seems every year the time betwen each major holiday shopping periods grows shorter as retailers try to capitalize on early-birds and those easily influenced by holiday “sales.”
Given the current state of the economy I’m curious to see what happens this holiday season. The Friday after Thanksgiving is referred to as “Black Friday” meaning that on that day retailers finally transition from operating at a loss (in the red) to operating at a profit (in the black). Yet, given the tremendous economic upheaval and uncertainty going on, I wonder if this day will ever come for any retailer?
Still, there are reports of Wal-Mart experiencing a surge in sales, even as other retailers struggle. Wal-Mart reported that same-store sales in October were up 2.4 percent as compared with October 2007, not including fuel sales. Including fuel sales the increase was 2.5 percent. Comparatively, Target reported sales of 0.7 percent lower for this October 2008 compared with 2007.
A Los Angeles news station even featured a segment in which a reporter interviewed shoppers at al-Mart demonstrated that even those who drive a Mercedes were driven to save money at the popular discounter. All were focused on saving money and getting the best possible deal.
I wonder how many people are getting coal in their stockings this year — assuming coal is still affordable!