Are you a connector — or looking to connect?

malcolm-gladwellIn his 2000 book “The Tipping Point: How Little Things Can Make a Big Difference,” author Malcolm Gladwell argues that ideas, products, messages, and behaviors “spread just like viruses do.”

He then explains how “word-of-mouth epidemics” and trends are triggered through “The Law of the Few” by three pivotal personality types:

  • Connectors: people who know large numbers of people across a wide array of social cicles who enjoy making introductions between individuals in those different circles; a connector is the social equivalent of a computer network hub.
  • Mavens: a subject matter expert expert who connects us with new information; they gather knowledge and understand how to share it. Gladwell explains that mavens are the people who start “word-of-mouth epidemics”  because of their knowledge, social skills, and ability to communicate.
  • Salespeople: charismatic persuaders with powerful negotiation skills responsible for advertisements and marketing through which they strive to convince others of “needs” (which may or may not exist). They are masters of “The Stickiness Factor,” and know how to make ideas and products simpler and more attractive. Notably, Salesmen are often paid for their skill, while Mavens use their skills for the simple pleasure of sharing knowledge and and helping others

On Wednesday, March 1 from 6 to 9 pm at Dusty’s in Dubai you can discover if you are a Connector, Maven, or Salesperson at “My Friends Your Friends,” is a social gathering where everyone is connected through mutual friends.

mfyfExpect great conversations, new relationships and an environment where luck feels at home. Visit the event’s website to learn more and to register at https://myfriendsyourfriends.com; you can also explore the gathering’s Facebook event page at https://www.facebook.com/events/755312037978472/.
Attendees are invited by the hosts (of which I am one), who will ensure you have a great time and get the most value from attending. Hosts are responsible for bringing along friends with an eclectic mix of stories, interests and goals. The hosts will ensure you always know somebody at My Friends Your Friends and make memorable connections. They include:
  • Anika Morjaria: online personality Literally Anika; content creator, brand ambassador and model.
  • Arthy Baheerathan: founder of Arthyreally and Patches & Flash; photographer and digital content creator.
  • Harshana De Silva: founder of Alliance Events, Dubai’s best kept secret for corporate events.
  • Hunter Lee Soik: head of global community at Dubai Future Foundation; tech entrepreneur and futurist.
  • Kanchan Kulkarni: founder and fashion designer at Kara, a home grown label making noise on catwalks globally.
  • Lobito Brigante: DJ; organiser and curator of cultural events; party rocker and turntablist.
  • Matthew A Gilbert: instructor at The American University In The Emirates; tech and marketing expert.
  • Omar ‘Ot’ Tom: co-founder and co-host of The Dukkan Show; established Dubai’s number one podcast; MC and strategic planner.
  • Raj Kotecha: founder of Creative Content Agency and My Friends Your Friends; co-founder of Vaynerworld; DJ.
  • Richard Boullemier: news presenter at Arabian Radio Network; head of business development at First and Ten Productions.
  • Ritesh Tilani: founder of Joi; active member Of Dubai’s entrepreneur and investor community.
  • Saana Azzam: founder and CEO of Mena Speakers, responsible for bringing incredible speakers to Dubai.
  • Shyam Savani: brand manager in lifestyle, fashion, and travel; Trendsetter of The Year, 2015
  • Sonal Kotecha: interior designer at Pallavi Dean Interiors; Young Interior Designer of The Year, 2015.
Learn more about the hosts at https://myfriendsyourfriends.com/#hosts-section. If you don’t have an invite from a host, you are still very welcome, just register now at https://myfriendsyourfriends.com/attend.
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Indicate your interest in attending this event by registering now!

On January 30, 2017, I was invited to share my book, “edX E-Learning Course Development,” to faculty, students, and staff at American University in the Emirates (AUE). Below are videos and photos — along with a copy of the presentation — from that event.

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This was the inaugural “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. The event took place in the recently renovated AUE Library; an impressively modern space that encourages education and helps create a learning community.

distinguished_guest_speaker_banner_gilbertI brought in students from my MKT 200-2, Principles of Marketing class and we were joined by an impressive assembly of faculty, staff, and other students — many of whom I am now teaching or have taught in the past. I estimate that, in total, there were upwards of 50 people there. I was honored to be the first speaker at this event during which I:

  • Introduced MOOCs and edX.
  • Shared info about the book.
  • Described my experience.

Below is a slightly edited video of my presentation (from a Facebook Live recording which I filmed with the help of one of my students); it is 26 minutes and 30 seconds in length. I invite you to watch it and learn more about my MOOCs, edX, and my book, “ed E-Learning Course Development.”

You can also review an updated PowerPoint presentation based on the one that I used; it provides a background about the information that I presented, though — just as I do when I teach — the slides were a starting point and not the only point I made.

You can also watch two Facebook Live videos recorded by an AUE staff member:

At the conclusion of my presentation I was awarded a “Certificate of Recognition” from Professor Miroslav Mateev, Interim Vice President of Research and Advancement, on behalf of the Library and Information Resource Center (LIRC) and Office of Research and Advancement (ORA). I was also given a leather attaché case and sincere thanks for my efforts. It was a lovely gesture.

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In summary, “edX E-Learning Course Development” is a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform. It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum:curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course: a strategy to market your course.

You can learn more about “edX E-Learning Course Development” and purchase the book on Amazon or on the Packt Publishing website. I also invite you to contact me with inquiries or opportunities related to this blog post or beyond using the form below.

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I am proud to present my book “EdX E-Learning Course Development” to American University in the Emirates (AUE) faculty, staff, and students on Monday, January 30, 2017 from 4:40 to 5:00 pm in the AUE Library. During this presentation I will:

  1. Introduce MOOCs and edX.
  2. Share info about the book.
  3. Describe my experience.

I also invite questions from those in attendance. And, as a bonus for the technologically inclined, I plan to share the presentation in real time using Facebook Live — so be sure to check out the stream!

  • Who: Matthew A. Gilbert, MBA
  • What: Presenting “EdX E-Learning Course Development”
  • Where: AUE Library
  • When: Monday, January 30, 2017 @ 4:40 to 5:00 PM
  • Why: Learn About EdX and MOOCs

Indicate your interest in attending this event on my Facebook page now!