I am pleased to announce that my proposed paper, “Strengthen Your Social Media Marketing with Live Streaming Video,” has been accepted for presentation at the 6th International Conference on New Challenges in Management and Business. The conference will take place on Saturday, 11 February at the Flora Grand Hotel, Dubai.

fb-live-verified

The Conference will address a range of critically important issues and themes relating to the management and business. The main topics of the conference will be held in two main fields and different panels:

  • Business Management and Strategy: Business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, Organizational Culture, technological change, state-of-the-art and future of Management Theory and Practice, Organization structure; leadership; entrepreneurship and organizational purpose; methods and techniques for evaluating and understanding competitive, technological, social, and political environments; planning processes; and strategic decision processes, Social entrepreneurship, Corporate Entrepreneurship, Immigration and entrepreneurship.
  • Marketing Management: Marketing Theory (contributions to marketing theory by disciplines of philosophy, social theory, psychology, sociology, anthropology and other related areas), issues and topics emerging in Marketing, empirical studies of marketing practice, Conceptualizations of marketing, marketing needs to be “managed”, challenges in Marketing, social responsibility, green marketing, political marketing, marketing on internet, Business-to-Business and Network Marketing, market integration, Customer and consumer satisfaction research, Customer satisfaction in virtual environment, customer satisfaction of service delivery and staff concerned.

Conference accepted articles will be published in refereed journals such as:

The abstract for my paper follows:

“Knowing that 80% of internet users have a smart phone (Miles, 2016) and mobile-optimized websites are 160% more likely to convert mobile shoppers (Perngmark, 2016) it is clear mobile technology has transformed modern marketing. Mobile video is particularly promising: Cisco (2015) reveals 80 percent of Internet traffic will be video by 2019 while Shah (2015) notes how 69% of smart phone users make purchasing decisions in response to marketing videos. But recorded video is costly and cumbersome to produce; live streaming video offers an attractive alternative that increases engagement while decreasing costs (Piontek, 2015). Live streaming video use is increasing: Yeung (2016) reports more than 110 years of live video is watched daily on Periscope — a 91 percent increase from August 2015. Facebook has launched a live streaming service and Google is developing one through YouTube (Hockenson, 2016). Individuals and organizations can strengthen their social media marketing with live streaming video. Recognizing this reality, the purpose of this paper is to preview leading platforms for producing and distributing live streaming video, present best practices for adding live streaming video into your social media marketing, and profile live streaming video success stories.“

live-reactions-android

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston S. Churchill

UNDP_Logo w Tagline_w Textbox

According to a 2014 United Nations Development Programme document, “Arab Knowledge Report,” a state of urgency exists among the 100 million Arab youth throughout the Arab world: increasing unemployment, decreasing career opportunities, growing economic pressures, expanding irrelevance of traditional curriculum, intensifying military conflicts, broadening refugee displacement, and widening threats to the Arabic language are the main challenges.

And yet, there is reason to be hopeful: according to a 2016 Cisco report, “Where to Begin Your Journey to Digital Value in the Private Sector,” the Middle East and North Africa region (MENA) represents USD $363 billion in digital potential! The key to Arab youth unlocking this opportunity is online education. While the infrastructure for online education has only begun to emerge in the Arab world it presents vast potential.

One emerging online education option is Kwn Education. Launched in 2016 Kwn — the Arabic word for ‘create’ or ‘build’ — is an online, STEM focused Arabic language university for Arab youth powered by the Open edX Massive Open Online Courses (MOOC) platform.

kwn_education_logo

As defined by Educause, a MOOC is ” a model for delivering learning content online to any person who wants to take a course, with no limit on attendance.” edX is the result of a nonprofit partnership between Harvard University and Massachusetts Institute of Technology (MIT); Open edX is the open source version of the same platform.

Kwn offers three diplomas all delivered in Arabic that provide Arab youth with the technical knowledge and soft skills they need to capitalize on MENA’s growing digital economy; each three-month course from the 16 course diploma is USD $100 and is accredited by BTEC Pearson.:

  • Digital Transformation in Organizations
  • Digital Entrepreneurship
  • Digital Consultancy

Notably, I met with Kwn’s developer, Mohammed Alsiddiq, a founding partner of Eight Creative Technology, in Dubai last this past July. Mohammed bought my book, “edX E-Learning Course Development” on Amazon.com to help him design, develop, and deploy his edX initiative.

This lead to my introduction to Ms. Hala Alturki, CEO of Kwn, and the rest of her impressive team. I was invited to join them at the Innovation 4 Impact Competition during the Global Islamic Economy Summit on October 11, 2016 in Dubai.  At this event, in which Kwn was one of five finalists, Ms. Hala “pitched” the concept to a panel of judges and the audience members in the hope of winning a $20,000 US prize. Kwn did not win the competition. However, Ms. Hala gave an excellent presentation at the Innovation 4 Impact Competition you can watch below:

Kwn launched its first two courses on October 31, 2016: Introduction to Computer Programming Principles and Computer Interface Design Principles. Additional courses including Visual Communication in Art and Design and Website Creation and Management launched 30 days later.

Shortly after the first courses started, on November 8, 2016 at the Westin Mina Al Seyahi in Dubai, Kwn won the 2016 Enterprise Agility Award for Innovation in Education from Entrepreneur Middle East. A description of the Enterprise Agility Awards follows:

Organized by Entrepreneur MENA, the 2016 Enterprise Agility Awards recognized and honored enterprise leaders and individuals who have distinguished themselves and shown sector significance and outstanding business conduct across a variety of industries that are key drivers of the Middle East’s economies. The Enterprise Agility Awards, Entrepreneur of the Year seeks to acknowledge agility across a variety of industries including retail, healthcare, construction, hospitality, aviation, education, banking, and energy, amongst other key drivers of the Middle East’s economy.

entrepreneur-middle-east-kwn

Kwn Education will also be featured in an academic paper I plan to co-write with Ms. Shireen N. Chaya, a colleague at the American University in the Emirates (AUE), titled “Building the Future for Arab Youth with Online Education: A Comparative Case Study.”

The paper will explore best practices for educating Arab youth online through a comparative case study of Hamdan Bin Mohammed Smart University (the first e-University in the UAE) and Kwn Education. The aim is to make recommendations to educational institutions, government agencies, and private companies evaluating online education as a platform for delivering pedagogy to Arab youth.

The goal is for the paper to be accepted for presentation at the 2017 Mohammed Bin Rashid School of Government Public Policy Forum and publication in the Journal of Applied Research in Higher Education.

Evaluating the impact and potential for Kwn Education it appears to echo the idea communicated in the Winston Churchill quote at the beginning of this blog post: Ms. Hala Alturki and her colleagues at Kwn have creatively confronted the challenges facing Arab youth with optimism and innovation.

Mumtaz!

logo-gessIt is my pleasure to announce my workshop, “Professor, Brand Yourself!” was accepted for presentation on March 16 from 2:30 to 3:00 pm (exactly four months from today) at the Global Education Forum of the Global Educational Supplies and Solutions (GESS) in Dubai.

What is GESS Dubai? According to the organization’s website: “GESS Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.”

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it will also appeal to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

logo-gefIt is designed to help you understand what personal branding is, what it is not, and why personal branding is an important career development skill. You don’t need prior personal branding experience to participate in the workshop.

We will identify which social platforms are best for branding you by introducing ideas for Facebook, Instagram, LinkedIn, Twitter, and YouTube along with your blog and website.

During a “Personal Branding Brainstorming” activity you will learn how to prepare a unique selling proposition, personal motto, and professional bio which you can use as the foundation for your future personal branding efforts.

An outline of the workshop includes the following points:

  1. What is (and what is not) personal branding?
  2. Why is personal branding important for me?
  3. What social platforms are best for branding?
  4. Who am I and how should my brand reflect it?
  5. Activity: Personal Branding Brainstorming.

After the workshop you should know how to:

  1. Define personal branding and its relevance.
  2. Identify the most effective social platforms.
  3. Develop and promote your personal brand.

This will actually be my second appearance a GESS; in 2015 I gave my presentation, “Pedagogy, Socially: 7 Strategies for Curating and Creating Curriculum with Social Media” to give guidance to educators looking to leverage social media to make curriculum. Here’s a video of the presentation:

Looking forward to seeing you there!

Indicate your interest in attending this event on my Facebook page now!